Early Studies’ cover photo
Early Studies

Early Studies

Market Research

A cultural signals intelligence company.

About us

Early Studies is a cultural signals intelligence company dedicated to understanding the complexities of human behaviour, attitudes, and societal change. Using advanced research methodologies, we specialize in understanding how beliefs shape reality. At the heart of our approach is the Future Perfect Methodology, a groundbreaking framework that combines first principles thinking, social circle polling, and the triple tense technique to explore not just what people think but why they believe it—and how their beliefs evolve. Like traditional signals intelligence that analyses patterns to anticipate events, we analyse collective beliefs to forecast behavioural shifts before they manifest. We treat human beliefs as predictive signals - when enough people believe something will happen, they unconsciously align their behaviour to make it true. By identifying these self-fulfilling prophecies early, we can help partners intervene to amplify positive futures or mitigate negative ones.

Website
http://www.earlystudies.com
Industry
Market Research
Company size
2-10 employees
Headquarters
London
Type
Privately Held
Founded
2023

Employees at Early Studies

View 7 employees at Early Studies

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

See all employees

Locations

Updates

  • Early Studies reposted this

    One of the reasons that we survey every 2 weeks is because people's views of AI and how it impacts their life are changing about as quickly as the technology itself. In our previous survey, run immediately following OpenAI's disclosure of their hacking of Hugging Face, we saw a pretty significant spike in people saying they're concerned about AI. If you only ran one survey during that period, you'd have a pretty skewed view of public opinion, because just two weeks later, that concern came right back down to where it was before. On the other hand, we've seen a consistent decline in people saying they're "very excited" about AI. That trend started before Hugging Face and has continued in our most recent survey. This is a trend that seems to be more sticky. The more surveys we run, the better sense we're going to have about which views are durable, and which are more likely to shift with the news of the day. Americans on AI Athena Insights Early Studies NORC at the University of Chicago AmeriSpeak

  • Early Studies reposted this

    One of the reasons that we survey every 2 weeks is because people's views of AI and how it impacts their life are changing about as quickly as the technology itself. In our previous survey, run immediately following OpenAI's disclosure of their hacking of Hugging Face, we saw a pretty significant spike in people saying they're concerned about AI. If you only ran one survey during that period, you'd have a pretty skewed view of public opinion, because just two weeks later, that concern came right back down to where it was before. On the other hand, we've seen a consistent decline in people saying they're "very excited" about AI. That trend started before Hugging Face and has continued in our most recent survey. This is a trend that seems to be more sticky. The more surveys we run, the better sense we're going to have about which views are durable, and which are more likely to shift with the news of the day. Americans on AI Athena Insights Early Studies NORC at the University of Chicago AmeriSpeak

  • Early Studies reposted this

    Making ends meet is a cross society issue! I caught sight of this yesterday and it really made me think. Well it really just made sense. Whilst the UK continues to tear itself apart over lots of issues, the biggest fears people are facing are: Making ends meet Determining whether the system is rigged Job security My conclusion is that government should be focused on: Inflation - stop adding the taxes that fuel it ⛽️ Cut costs across the state and get people back to work 👷 Focus on strategic growth growth growth having understood how to grow the economy not playing tactically 📈 Stop tying up companies in increasing employment legislation and costs which only leads to job losses 👔 Build a robust immigration system that delivers economically 🚤 Fix the infrastructure problems which for me now should focus on 💦 and 🚄 Put a definitive stop to real and perceived corruption. For example I’ve no objection to an MP having a non conflicting job but you absolutely cannot take donations for consulting or speaking in related areas. It’s simply just not cricket 🏏 Work on the cultural issues of negativity, jealousy, class warfare, race baiting Work against the belief that making money 💷is a negative - it’s not - we need to celebrate those who do well after all net contributors to the economy are a very small % Nobody votes to make themselves poorer. We all hope to be better off / secure and by feeling as such, we become more 😌 , more encouraging 🙌and better as a society. Then when the economy is growing, debt is declining and positivity restored perhaps we can look at some of the nice peripheral things we’d all like to do on Monday, Tuesday, Wednesday - you get the drift! But for now can we stick to the knitting?? Thanks to Early Studies

    View organization page for Early Studies

    1,547 followers

    Introducing Fear Diary, our bi-weekly tracker of what really worries Britain. Fear, because it’s the truest system we have, the hardest to break through to, and what drives everything else. Every other week we ask a sample of the country to write freely about the worries keeping their friends up, the anxieties they discuss with each other, and what concerns they think society should focus on. And the truth comes out, because what people notice in everyone else is what they can't admit about themselves. Wave one results are spectacular. Making ends meet: 41%. The system's rigged: 22%. Will the job hold: 13%. And even more interesting is what doesn’t make them spiral. Where AI is taking us: 3%. What’s happening in America: 1%. The Middle East: 0%. Most trackers ask people directly what they think and to measure different topics, which biases the answer at the point of questioning. People estimate the worries they're supposed to have. We code what we're looking for before the data arrives, so we can measure the silences as precisely as the mentions. The fears that turn up at zero are findings nobody else is looking for, and never reports. Only 1% of Britain really worries about Trump, said no headline ever. Fear moves people before they have worked out what they're reacting to — which is why it drives what people buy, how they vote, and what they'll do next, long before they could explain it themselves. And none of us likes to admit that we did anything because of it. But if you want to understand Britain, start with what it's afraid of, how it’s changing over time. New wave every other week. Go to www.feardiary.com to get the free report. A riveting drum solo to our design partner MATA. Logo by the inimitable Christophe Szpajdel.

    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
      +2
  • Early Studies reposted this

    The three things nobody wants to talk about: sex, death and money. Early Studies' fascinating 'Fear Diary' research into the fears that pervade British society, identifies financial strain as the number one fear factor. If money is the only fear that exists at every scale, why does so little of our public conversation reflect this? I've spent 17 years working to take the shame, guilt and embarrassment out of sex with MakeLoveNotPorn. It's time to take the shame, guilt and embarrassment out of talking about financial difficulties. Especially when: - those financial difficulties are all-pervasive. For those of us not moving in billionaire circles, it's a safe bet that everyone around you is under financial strain in some form or other. - financial strain facilitates exploitation. Fraudsters find easy leverage in desperation. The likes of Andrew Tate stoke grievance in young men struggling financially and dangle the promise of fake paths to riches, per recent Wired headline, 'The Manosphere Isn't A Movement. It's A Multibillion-Dollar Grievance Industry'. - financial worries take the joy out of life. You can't think of anything else, you can't enjoy anything else, when you don't know how you're going to pay the rent. - financial difficulties obstruct human connection. We've been so conditioned to equate self-worth and worth in other people's eyes with 'doing well/making a good living', dating and mating feels impossible when you consider yourself inadequate in this context. - financial strain isolates you in your shame. Because it's perceived as embarrassing to admit to money worries, people feel it's impossible to tell the truth and ask for help, and sink into deeper despair as a result. - financial strain impairs the brain. The constant stress and mental load of worrying about how to make ends meet lowers cognitive performance and triggers chronic stress that makes it impossible to operate at your best and over time impacts your health. We need to make it OK to talk about money worries. Because that makes it easier to access help, support + comfort of knowing that many others are in the same position: it's not just you. I'm seeing that happen already on this platform. People are posting about their inability to find jobs, their urgent need for earned income, because they're at the stage where they can no longer pretend everything's OK, and they need help.* And others are responding with that help. Sam Peskin and his team at Early Studies have put together a fascinating report at FearDiary - read it here: https://feardiary.com/ Then, be open about your own money worries in conversations/posts, and encourage others to be open about theirs - to be able to access collective honesty, support, and practical help. *Why as 'the platform for equality of economic opportunity', you need to wake up, smell the coffee and sort your algorithm out so those appeals are seen by all followers and a wider audience, LinkedIn

    • No alternative text description for this image
    • No alternative text description for this image
  • Early Studies reposted this

    Another banger from Early Studies. Their latest insights about the UK explain how utterly unmoored media (both new and old) and policymakers are from the lived reality of what people are embodying every single day. It also shows how utterly useless political polling is in most countries. After a bludgeoning year of economic pain, you're going to see this played out in the midterms in the US, the presidential elections in Brazil, and the national elections in Nigeria. Dig into the whole thing.

    View organization page for Early Studies

    1,547 followers

    Introducing Fear Diary, our bi-weekly tracker of what really worries Britain. Fear, because it’s the truest system we have, the hardest to break through to, and what drives everything else. Every other week we ask a sample of the country to write freely about the worries keeping their friends up, the anxieties they discuss with each other, and what concerns they think society should focus on. And the truth comes out, because what people notice in everyone else is what they can't admit about themselves. Wave one results are spectacular. Making ends meet: 41%. The system's rigged: 22%. Will the job hold: 13%. And even more interesting is what doesn’t make them spiral. Where AI is taking us: 3%. What’s happening in America: 1%. The Middle East: 0%. Most trackers ask people directly what they think and to measure different topics, which biases the answer at the point of questioning. People estimate the worries they're supposed to have. We code what we're looking for before the data arrives, so we can measure the silences as precisely as the mentions. The fears that turn up at zero are findings nobody else is looking for, and never reports. Only 1% of Britain really worries about Trump, said no headline ever. Fear moves people before they have worked out what they're reacting to — which is why it drives what people buy, how they vote, and what they'll do next, long before they could explain it themselves. And none of us likes to admit that we did anything because of it. But if you want to understand Britain, start with what it's afraid of, how it’s changing over time. New wave every other week. Go to www.feardiary.com to get the free report. A riveting drum solo to our design partner MATA. Logo by the inimitable Christophe Szpajdel.

    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
      +2
  • View organization page for Early Studies

    1,547 followers

    Introducing Fear Diary, our bi-weekly tracker of what really worries Britain. Fear, because it’s the truest system we have, the hardest to break through to, and what drives everything else. Every other week we ask a sample of the country to write freely about the worries keeping their friends up, the anxieties they discuss with each other, and what concerns they think society should focus on. And the truth comes out, because what people notice in everyone else is what they can't admit about themselves. Wave one results are spectacular. Making ends meet: 41%. The system's rigged: 22%. Will the job hold: 13%. And even more interesting is what doesn’t make them spiral. Where AI is taking us: 3%. What’s happening in America: 1%. The Middle East: 0%. Most trackers ask people directly what they think and to measure different topics, which biases the answer at the point of questioning. People estimate the worries they're supposed to have. We code what we're looking for before the data arrives, so we can measure the silences as precisely as the mentions. The fears that turn up at zero are findings nobody else is looking for, and never reports. Only 1% of Britain really worries about Trump, said no headline ever. Fear moves people before they have worked out what they're reacting to — which is why it drives what people buy, how they vote, and what they'll do next, long before they could explain it themselves. And none of us likes to admit that we did anything because of it. But if you want to understand Britain, start with what it's afraid of, how it’s changing over time. New wave every other week. Go to www.feardiary.com to get the free report. A riveting drum solo to our design partner MATA. Logo by the inimitable Christophe Szpajdel.

    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
      +2
  • Early Studies reposted this

    I find fear and burnout fascinating, even if most people are scared of them (hey) Been reading some really good research by the always interesting folks at Early Studies, about what Brits are most afraid of. It's a new a tracker thing they are building, and one of the areas I am fascinated by is people's fear of burning out. Some interesting bits that caught my attention: 1/ Only 6% of people claimed (unprompted) they were afraid of burnout. 2/ But more specifically, 41% talked about financial strain and 22% feared lack of fairness and a rigged system, both of which probably lead to said burnout. 3/ There is a -17pp gap between women and men around feeling the system is rigged, which genuinely makes me wonder about the false promises of meritocracy (this isn't just a male thing, but if you work hard and see little to no returns like you were promised, then yeah it's very normal to feel meritocracy is a big fat century long con; or, how to understand the psyche of someone who entered the job market post 2008, and most definitely post 2019) 4/ On the flip side, there is a +10pp gap between women and men around financial strain, meaning women feel it more. We need better systems that allow women to gain financial independence, or at least a greater sense of autonomy around their own money, as most wealth accumulating mechanisms (e.g. investing) are still mostly used by men. Low cash precedes low confidence. 5/ Back to burnout, people are more likely to talk about it affecting those closest to them (7%), and recognise it affects their local communities (10%), and yet at a societal level, fear of this goes down to 0%. It's a deeply felt thing, but at some point in the scale we feel like it's not as big a deal for larger systems. And this last point is the one that opened up more questions for me. Because it means that, while things like money and a sense of progression feel like big serious important things, it feels like 'burnout' is something that is still too encoded as a merely psychological thing, or working too hard, or needing to "rest a little", or something to handle through therapy rather than policy. When in fact, burnout is something that is far more embodied and complex than that. It's something that, once you begin feeling it, it means you've already been experiencing it for months. And that makes it much harder to pin down the sources of that burnout, which may not always be working a lot. Sometimes it can just be a lack of meaning attached to the work you are doing, whether it's a lot or a little, or simply the learned helplessness of realising that effort ≠ reward. Anyway. Just a little reflection to brighten up your day. The full report is genuinely wonderful, check it out here: https://feardiary.com/ Marielle Kouroushi-Phillips

    • No alternative text description for this image
  • Early Studies reposted this

    There's nothing better than predicting something bad and stopping it. Or actually, it’s if you told people about it beforehand. At Early Studies, running hundreds of polls a month, it’s like staring into a live feed of our collective human psyche. We see behavioural shifts and changing cultural trajectories sometimes years before they realise, but as a raw materials provider, we never get to say “called it.” Which is fine, but sometimes… it itches. So we built a fun little thing we’ll start using internally to give out more high-fives and learn more from our mistakes. Lowtakes is a simple time-stamping tool, a receipt printer for predictions. Just make your call, choose a date for when it’ll come true, and you'll get an email on the day so you can reap the intellectual rewards. Or hope that no one kept your receipt. Some of my predictions below, and a link to Lowtakes is in the comments. Now to some engagement farming: show me your receipts!

    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
  • Early Studies reposted this

    The world has become obsessed by prediction markets. But sometimes the best reward is calling it and making sure your friends know you called it right. Lowtakes is the first in whole bunch of product releases we have lined up at Early Studies over the coming weeks. Between client projects and the macro data we gather proactively, we're running 100s of polls a week, measuring thousands of datapoints worth of public sentiment about what's coming, from economic outlook to the future of interior design. This was a bit of fun we had with finding a fast and elegant way for our team to keep their receipts when they're predicting the results of a poll before we go live. No money on the table, just sweet, sweet bragging rights. One prediction I made below (I am naively bullish on what the King of the North is going to do for small businesses in his first budget in October). Link in comments for you to have a go yourself. @ me on your receipt - samatearlystudiesdotcom so i can see what you're calling!

    • No alternative text description for this image

Similar pages

Browse jobs