Covatic

Navigating a £40.4bn digital market. The UK digital advertising market is entering a phase of steady maturity. IAB projections suggest total spend will reach £40.4bn in 2026: a shift that makes precision the primary way to protect margins. As Connected TV grows at 22% and mobile accounts for 58% of all industry spend, the focus has moved to person-level verification. Our latest solution, Covatic Sense, provides the definitive signal required to move beyond the "household proxy" and deliver trusted outcomes in a landscape of "negotiable truth". Read the full analysis of the 2026 measurement landscape in The Media Leader UK 👇 Explore how Covatic Sense brings digital-grade precision to the big screen: https://lnkd.in/e4qkMGYn #AdTech #CTV #Measurement #DigitalAdvertising

Streaming has asserted itself as a growing destination for ad spend. As Amazon Ads points out, when platforms like Fire TV are paired with actionable tactics, the purchase rate can increase by nearly 500%. This is a great example of the "connected journey" in action. But for this loop to stay closed, we need to solve for persisting household limitations. Retargeting a house does not drive a conversion; retargeting a person does. By using Covatic Sense to detect human-level presence, we help brands ensure they are reaching the right individual at the optimal moment. It is about moving from "lean back" viewing to measurable outcomes.

CTV’s going full-funnel... but scale demands precision. With $38 billion in ad spend projected for 2026 and a trajectory hitting $47 billion by 2028 (source: eMarketer), the conversation has shifted from "if" to "how". As fragmentation accelerates, connected TV has emerged as the connective tissue across the entire funnel - driving awareness, consideration, and conversion. However, executing a full-funnel strategy requires more than just premium reach. As Amazon Ads highlights, the most effective strategies pair broad placements with performance-oriented formats that track tangible actions or outcomes like website visits or purchases. At Covatic, we believe true performance requires person-level precision. Our Covatic Sense technology ensures that as brands move a viewer from awareness to conversion within a single surface, they are reaching the right individual, not just a household average. Read the full perspective on AdExchanger ➡️ https://lnkd.in/ercV6Mm6 #AdTech #CTV #AmazonAds #FullFunnel

CTV’s 50% tipping point. Why scale demands precision. The latest FreeWheel Video Marketplace Report highlights a significant milestone for the European market: connected TV (CTV) now accounts for 50% of all ad views. With a 33% year-over-year growth rate, it is one of the most dominant screens. However, as volume scales, so does the "transparency gap". With 3 in 5 advertisers now citing audience targeting as the most important factor in their campaign planning, the industry is looking for deeper signals to define the value of this premium inventory. At Covatic, we've focused on this gap, bringing person-level precision to the CTV space. Our Covatic Sense technology allows brands to move beyond the "household proxy" and verify the individual human presence in the room in real-time. It’s about ensuring that as CTV reaches mass scale, it maintains digital-grade accountability. Read the story and report ➡️ https://lnkd.in/ean8k2CA #AdTech #CTV #CovaticSense #DigitalAdvertising

Effective cross-media strategy requires both broad estimation and precise verification. While co-viewing multipliers offer a useful lens for measuring outcomes to optimise the future, our Covatic Sense technology provides the person-level precision needed to stay in sync with the present: https://lnkd.in/e4qkMGYn

Progress is in the proof A B Corp™ certification is a powerful signal, but the real story lives in the specific actions our team takes every day. For us, a 101.4 B Impact Score is not a finish line: it is a baseline for continuous improvement. This #BCorpMonth, we are looking at some of the data points that define our impact: ✅ Circular thinking: Only one laptop required recycling over a six-year period, with all other units successfully refurbished. ✅ Innovation focus: Over £1M invested in R&D and innovation to build a more sustainable adtech future. ✅ Carbon accountability: A total footprint of 5.98 tCO2e in 2025, significantly below the national SME average. ✅ Collaborative impact: All of our customers have active sustainability programs, including partners like Sky and Bauer Media. Behind every B is a story of making better choices for the planet and each other. What is one sustainability milestone or ethical goal your team is tackling right now? #BCorpMonth

Closing the "last mile" of first-party data activation requires a move away from the lag of siloed legacy tech. Our Audience Linking and Retargeting solutions provide the bridge needed to turn stagnant signals into real-time relevance. Reach out to Tom McKay or any member of the team to learn more. 🚀

Closing the loop. As the latest Nielsen report points out, the distinction between "streaming" and "broadcast" is gone; we are now operating in a single, integrated ecosystem where the only thing that matters is the audience. Nielsen is focused on the essential measurement for this "Total Audience"; on the other hand, media owners need to help that audience become equally addressable in real-time. This requires a connected view. It means delivering person-level precision on all screens, making the insights found in a report immediately actionable in the ad server. At Covatic, we’ve focused our efforts on providing this level of individual precision. In an environment where audiences are spread across so many different screens and platforms, we help reinforce the commercial value of the entire ecosystem, helping it remain resilient. Read the story: https://lnkd.in/e9nu2tFk #AdTech #ConvergentTV #Nielsen

Solving the inventory dilution problem requires a fundamental shift from broad household proxies to verifiable, person-level precision. In an environment where audiences are increasingly fragmented, we are focused on providing the activation layer needed to reinforce the value of CTV and keep the media ecosystem resilient. Leave a comment, message us or book a meeting above if you'd like to learn more about Covatic Sense : https://lnkd.in/e4qkMGYn

Measuring our footprint. Covatic’s 2025 total was 5.98 tCO2e. For a typical office-based SME, the national average is estimated at 30 to 40 tCO2e per employee annually. Our B Corp status reflects this consistent work to translate our values into practice. #BCorpMonth #Covatic