Burberry

In celebration of 170 years, we’ve taken over Shreeji’s newsagents in Marylebone, London.   The space features our latest campaign, ‘The Trench, Portraits of an Icon’ - a tribute to a beloved signature style that has long bridged function and fashion.    Guests can pick up a complimentary booklet showcasing talent from the campaign, photographed by Tim Walker.   The pop‑up is open until 6 April.

‘I always want to wear a good beige trench’.    Kendall Jenner wears the Waterloo Trench – crafted in England from shower‑resistant cotton gabardine. Its heritage proportions are designed for fluid movement, making the style ideal over tailoring and layers.     Discover the ‘Portraits of an Icon’ campaign here - https://uk.burberry.com/ 

In celebration of 170 years of Burberry, our tropical gabardine collection reimagines our iconic outerwear for the summer season – offering lighter, modern interpretations of our signature silhouettes.     The collection features timeless styles - including the Kensington, Waterloo and Fitzrovia - alongside the streamlined Camden car coat, presented in a seasonal palette of pale sugar pink and stone beige, or graphite grey for men.    Bringing a modern, tailored edge to the collection, the women’s Mayfair trench jacket offers a sharp, cropped silhouette, while the Bloomsbury for men introduces a take on the classic Harrington jacket.    Discover more about the topical gabardine collection here: https://uk.burberry.com/ 

Introducing tropical gabardine – the lightest iteration of our signature fabric – crafted for warmer climates and reimagined this season across a refreshed collection of trench coats, car coats and jackets.     Invented by Thomas Burberry in 1897, gabardine has been long woven into the fabric of our brand, known for its lightweight, breathable and water-resistant qualities.     Tropical gabardine continues this tradition of material innovation. Each piece is crafted from shower-resistant cotton woven at the historic Burberry Mill in Keighley, West Yorkshire, and lined in archive beige Burberry Check.    Discover more about the topical gabardine collection here: https://uk.burberry.com/ 

Our collaboration with Royal Collection Trust, a department of the Royal Household, honours Burberry’s deep-rooted connection to the outdoors and marks the centenary of Queen Elizabeth II’s birth.    A preferred style of Queen Elizabeth II, a belted car coat is crafted in Castleford, Yorkshire from lightweight cotton gabardine, woven with contrasting yarns for an iridescent effect. The main material is 100% certified organic cotton, with a 100% certified organic silk lining in a holly green check – a new colourway of the iconic Burberry House Check, inspired by a tartan worn by the Queen.    The collaboration launches ahead of the largest-ever exhibition of Queen Elizabeth II’s fashion, opening at The King’s Gallery, Buckingham Palace in April, which will feature Burberry designs worn by the late Queen.    Discover more about the capsule collection here: https://lnkd.in/e9bBUrpa

We are proud to present a new capsule collection created in collaboration with Royal Collection Trust, a department of the Royal Household, to mark the centenary of Queen Elizabeth II’s birth.      Comprising four new designs, the capsule features a new colourway of the iconic Burberry House Check, created especially to honour Queen Elizabeth II. In a holly green palette, the check is inspired by a tartan worn by the Queen, the Old Stewart Tartan, which features on the silk lining of a car coat, on a Scottish-woven cashmere scarf, and at the border of a silk twill scarf printed with a hand-painted depiction of Balmoral Castle – the Highland home of the Royal Family.      Burberry was worn by Queen Elizabeth throughout her reign and was awarded a Royal Warrant in 1955. Synonymous with British style, the Queen often chose Burberry for outdoor pursuits – reflecting the brand’s commitment to protecting people from unpredictable weather. The new capsule draws inspiration from her iconic wardrobe, expressed through signature outerwear and Scottish-woven cashmere.      Discover more about the capsule collection here: https://lnkd.in/e9bBUrpa

Introducing our Summer 2026 childrenswear collection featuring a playful blend of checks, bright colours and coordinating accessories ready for a season spent exploring the great outdoors. Easy, breezy styles include printed T-shirts that evoke summer at the seaside which are worn under lightweight hooded jackets in flamingo pink, light mint and vivid lime to ensure rain never stops play.  Accessories offer head-to-toe house codes refreshed in a coordinated colour palette, with the Burberry Check and Knight motifs adorning bucket hats, sunglasses and slides. Discover the collection here: https://lnkd.in/e8TQ5dvz 

This weekend, we are bringing our iconic house codes to the mountains with a dedicated pop-up at the historic Hotel Jerome in Aspen. Inside, the space is an immersive retreat inspired by winter gatherings featuring Burberry Check rugs and bespoke signage. Outside is transformed into a lively winter setting with an ice-skating rink wrapped in Burberry Check and a refreshment bar serving hot chocolate. The pop-up presents a curated edit of pieces, including Summer 2026 runway styles, Heritage Collection rainwear, scarves and soft accessories, alongside a special selection available to shop for the first time. Guests will also be able to customise select scarves and trench coats with illustrated labels from an on-site tailor.    The pop-up is located at Hotel Jerome, 330 East Main Street, Aspen and is open until 5pm on March 15. 

Across our stores worldwide, a series of striking window displays and pop-up installations bring our latest campaign, 'The Trench, Portraits of an Icon’ to life.  Signature silhouettes are spotlighted alongside large black and white portraits of the iconic cast from the campaign, creating bold, gallery-like expressions that invite customers to experience our Heritage Collection in store.   Pop-ups will feature at key global locations, including in London, Tokyo, Seoul and New York.     Discover more about the campaign here: https://lnkd.in/esWg4RVy

Celebrating 170 years of Burberry, ‘The Trench, Portraits of an Icon’ campaign highlights our Heritage Collection alongside fresh interpretations of our iconic trench and car coats. The collection draws on Burberry’s legacy of British craftsmanship and rainwear innovation, featuring five distinct silhouettes. Signature Heritage styles – the Kensington, Waterloo, and Chelsea trench coats, plus the Camden car coat – are joined by the new Mayfair trench jacket, defined by a modern, cropped cut. Each Heritage Collection coat and jacket is made in England at our manufacturing site in Castleford, Yorkshire where specialist tailors have produced Burberry rainwear for more than 50 years. The cotton gabardine was developed for a crease-resistant structure, ensuring a neat finish, and is lined with beige House Check. All fabrics, from the shower-resistant outer to the cotton lining, are woven at the Burberry Mill in Keighley, Yorkshire, with the main material and body lining of each coat containing 100% organic cotton.  Beyond the Heritage Collection, new designs offer contemporary twists on the archive. The Fitzrovia trench and Ellingham car coat add volume through wider sleeves and fuller skirts, creating bold, belted silhouettes.  Discover more about the campaign here: https://lnkd.in/esWg4RVy