Aggero

the difference between good influencer content and great influencer content?? ad it's in the DETAILS baby 🤏🙂↕️ it’s the pattern recognition and tiny tweaks… video length, the pacing, when you introduce the product. there are ways to be SMART about influencer partnerships, without dictating the full video 🫢 so I did a case study on Charlotte Tilbury Beauty... not only because it’s a beloved creator-first brand, but because there can be a limit to the style of content created – so you have to get cleverrr about the details ‼️ to do it I ran 30 videos through Aggero (ad), a v interesting and v cool software that analyses the verbal and visuals of a video to tell you what is *literally* driving and draining. I love using insights like this to update briefs, allowing them to be data-informed without being overly prescriptive: → wait 3+ seconds before showing product → minimum 45+ second videos → messaging to focus on product efficacy and education I knew in my bones long-form beauty was best but to have the data is *chefs kiss*. what data piqued your interest? 👀 oh and plz lmk which BRANDS you want me to do more case studies like this of 👇🏻 (p.s you can have a play here: https://lnkd.in/ej4p23wS)

I’m not a hardcore fitness guy. But I’ve spent enough time looking at #supplement content to notice something: Most performance differences don’t come from better claims. They come from better first frames. We scanned a batch of supplement-style videos and the patterns were consistent across top performers: → The product is visible immediately → The video starts with action (mixing, pouring, adding to a container) → Close-up + eye-level framing → Warm, clean visuals → Often: no face in the first second In simple terms, the winners don’t “introduce” the product. They use it. And the underperformers tend to do the opposite: → Face first → Medium shot → Holding the product and posing → The “what is this?” moment comes too late People don’t watch these videos. They decide. And the first second does most of the work. If you run influencer or UGC for supplements: Are you optimizing creative based on opinions… or on patterns that repeat across winners? P.S. Not me in the photo. If it was, I’d be selling a lot more protein powder.

if there’s ONE thing I’m passionate about in influencer marketing it’s long ! term ! partnerships ! it just makes SENSE:  🔁 credibility comes through consistency  🧠 psychologically repetition works !  🙂↕️ brand becomes expected, so ads feel less sales-y but my favourite is because the content gets better over time !! like some fiiiine M&S wine 😛 i’ve always loved getting into the nitty gritty, altering the briefs month by month to really test and learn what works. themes, messaging, visuals. it really gets my gears turning, finding those minute details ⚙️⚙️⚙️ I wanted to see what was going on in the world of my favourite supermarket, and the UK’s hottest nutritionist, so I took 30 Instagram Reels from the Marks and Spencer x @emthenutritionist 18 month partnership, and ran them through Aggero (ad) the duo makes sense !!! but there’s only so many versions of a how-to recipe you can do. so analysing and activating the smallest details will help keep content fresh and engaging 🤏🏼🤏🏼🤏🏼 the using visuals, audio and captions, it uses content intelligence to give you all the juicy deets and does most the hard work for you (so you can go back to eating those picky bits hehe). you can have a go with it yourself here: https://lnkd.in/eNE3KKK4 this was SO fun and interesting to play with… let me know what you think of the results and partnership 👀👇🏼

Everyone posted their Spotify Wrapped weeks ago. I'm fashionably late. But I brought receipts. While you were vibing to your top songs, we were crunching 𝟓 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐡𝐨𝐮𝐫𝐬 of creator content. We worked with brands who were tired of guessing. We broke a lot of "rules" that turned out to be myths. To everyone who trusted us with their data and their budgets, thank you! We learned more from your content than any industry report could teach us. The full breakdown created by my team is in the carousel ↓ 2026? We're coming for more assumptions. Happy New Year! 🥂