Cint

While many flock to DC in the Spring to see the cherry blossoms, we'll be headed there for something equally exciting: to connect with the insights industry at IIEX North America April 29-30th. 🍿Pop by Booth 11 for some fresh movie theater popcorn and to have a chat with our team about how the Cint Exchange can help you find the kernels of truth you're searching for 🎤 Catch Cint's Phil Ahad (Managing Director, Data) leading a panel discussion between industry leaders Nero Aziz (Head of Innovation, Savanta), Adam Husein (Brand Insights Leader), and Kevin Daly (CEO, Collage Group) on why a hybrid future is the way forward for the insights industry to keep our seat at the decision making table. The discussion will cover the ethics, governance, and future of research in an AI-driven world. Thursday, April 30 |10:50 AM - 11:10 AM | Green Stage See you there? Chiara Meola Phil Ahad Katherine Womack Leah Bacon Marco Otero

Q1 saw us through a whirlwind of events, and we wouldn’t have it any other way. From Las Vegas to London, it’s been an incredible start to the year, sharing ideas and connecting in person. The 2026 event season is really just getting started! Here is where you can find us attending, sponsoring, and speaking across the globe in Q2 ⤵️: 🇸🇬 MRMW APAC - Singapore 🇺🇸Quirks - Chicago, Illinois, USA 🌟🇺🇸POSSIBLE - Miami Beach, Florida, USA 🌟🇺🇸IIEX North America - Washington, D.C., USA 🌟🇬🇧Quirks London - London, UK 🌟🇦🇺Cairns Crocodiles - Cairns, Australia 🌟🇯🇵ESOMAR APAC - Tokyo, Japan 🌟🇫🇷Cannes Lions - Cannes, France 🇩🇪IIEX EU - Amsterdam, The Netherlands Visit cint.com/events to stay up to date with what we're up to around the world all year long 🚀

The countdown to the 2026 FIFA World Cup is officially on. ⚽️ With everyone from Algeria to Uzbekistan taking part in the tournament, broadcasters and advertisers are bracing for record-breaking engagement. But what does the sentiment look like on the ground in the U.S.? 📊 Our latest report, conducted through the Cint Exchange, takes a data-driven deep dive into American fan engagement, viewing habits, and brand impact. Download it here to discover more: https://lnkd.in/eyHTyXD3

If you're managing global clients, patching together regional data into a coherent story isn't a “you” problem, it's an industry problem. And it's one Cint and WPP Media are ready to address head on. Join us to learn how to stop defending your measurement approach and start using it as your sharpest competitive edge. 🔗 Register here: https://lnkd.in/eE4AsHgz #sponsored

There's no arguing that industry events are more fun when you can take your meetings poolside 🌴🤝 We're excited to be making a splash with our first year sponsoring POSSIBLE! Will you be there too? Book a meeting with our team to discuss your global measurement needs, or just pop by the Cint poolside lounge to say hi and make a custom luggage tag to take with you on your upcoming travels. 📅 April 27-29 📍 Booth 1462 See you soon in sunny Miami ☀️ https://possibleevent.com/ Laura Manning Olivia Arty Regan Kelly Daniel Robinson Ariel Madway Al Gaviria

This Friday's guest: Laura Manning, SVP, Global Data & Measurement at Cint. From project analyst to SVP, she now leads Cint's global integrations and partnerships across the programmatic stack, pushing cross-media measurement forward. If you want a deeper dive into measurement and attribution, this one's worth tuning in for. Join us live this Friday at 12 ET: https://lnkd.in/emnAvusF

We're going LIVE with Greenbook today: Tune in to hear Karolis Pajeda and Borut Levstek take you through AttaPoll ’s journey from startup idea to a global survey platform generating over $20 million in annual revenue. What you'll learn: - The role of speed and infrastructure in delivering surveys efficiently across global audiences - Strategies for maintaining both participant satisfaction and high-quality data - How technology partnerships help platforms evolve with changing industry demands Don't miss out! It’s not too late to sign up here: https://lnkd.in/e6xBj6hM

🗞️𝐀𝐈 𝐢𝐬 𝐦𝐨𝐯𝐢𝐧𝐠 𝐭𝐨𝐨 𝐟𝐚𝐬𝐭 𝐟𝐨𝐫 𝐬𝐨𝐦𝐞 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 Our research with Advertising Week on consumer sentiment surrounding AI's use in advertising is making headlines. Cynopsis: Media's First Morning Read breaks down some of the hot new data: - 27% of US and UK consumers are extremely or very concerned about AI use in advertising - 63% of US consumers say brands and creators have a duty to disclose when AI is used in advertising and marketing campaigns - 28% said knowing an ad is AI-made it makes them view the brand more negatively https://lnkd.in/ey4ydC7d What do you think: Does knowing AI was used to generate an ad impact your perception of the brand? Weigh in in the comments 💬

Last week at Advertising Week Europe, we unveiled an exclusive piece of research each year with our partners at Cint, looking into attitudes to AI. So let's take a quick look at some of the highlights. TRUST IN AI DROPS AS THE STAKES RISE Almost three quarters of UK employees now use AI at least occasionally in their personal lives (72%), with nearly a third using it daily (31%). AI is most commonly used to replace traditional search engines (39%), with over half (57%) of the most frequent users now using the tool as a daily assistant for quick answers and information, followed by health and wellness coaching (25%) and practical tasks such as cooking or travel planning (22%). But...trust in the results from AI have not yet caught up to the usage. While seeking health advice is the second most common use of AI in our personal lives, only 16% are comfortable with its use within the health sector itself. This desire for a human premium is also reflected in attitudes towards speed and accuracy. Asked to choose between a five-minute AI-generated report with 85% accuracy, and a five-day human-produced report with 95% accuracy, the majority (57%) chose the slower human option. While people are keen to access and use AI, brands must be careful about wholesale switching to AI services and carefully appraise whether their customers value speed or accuracy more - especially when paying. CAN AI BE PREMIUM? In the study, 34% of people said AI use makes them view a brand more negatively. This is a significant chunk of people - companies will have to be aware that for a number of people, AI use signals 'cheap'. To overcome this, they'll have to show how AI use improves a product, service or allows new innovations unavailable before its use. PEOPLE ARE HAPPY TO USE AI BUT WANT TRANSPARENCY ABOUT ITS USE Almost two thirds (65%) of respondents believe companies have a duty to disclose when AI is used in content creation. From August this year, the EU AI Act will require companies to clearly disclose the use of AI-generated content. Companies must be careful to correctly disclose and label what they do. And consider reputational risks in doing so if their customers do not see AI use as premium or accurate. EMPLOYERS ARE STILL LAGGING ON GUIDELINES AND RULES Governance continues to lag behind, with only 27% of employees saying their organisation currently has an AI policy in place. This is up from when Cint and Advertising Week asked the same question in 2023 when only 19% reported having a policy but still disturbingly low when 75% of people are regularly using the technology in all aspects of their lives. This is just a quick taste of the results but when we compare to the same research in 2023, the trends show that now AI use is accepted personally and professionally (compared to three years ago when many claimed their bosses didn't know they were using the tools). But is it trusted, liked and considered valuable? That's still a work in progress.

💜 Data quality is at the heart of everything we do. In our series The Quality Check, James Snyder, VP of Trust and Safety Operations, lays bare the five pillars of data quality we uphold at Cint. Swipe through to discover how we ensure best-in-class products through a blend of third-party and proprietary solutions.