Clinical Insights for Healthcare Marketers
PulsePoint links media exposure to clinical behavior, giving you the insight to optimize in-flight and the proof of long-term brand impact.
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Close the Gap Between Media and Measurement
Traditional measurement can take 6–12 weeks to deliver results. By then, the window to optimize has closed. PulsePoint's Media Effectiveness suite gives healthcare marketers near real-time visibility into how campaigns influence clinical behavior—connecting delivery, optimization, and measurement into a continuous feedback loop. It's not just a feature. It's what makes every part of your programmatic strategy work better.
Clinical Insights Dashboards for HCP and DTC
PulsePoint has a suite of measurement products and tools to help healthcare marketers uncover insights they can act on in real time.
HCP
Compare Rx performance across exposed vs. overall prescribers. Identify top-performing and dropping prescribers. Quantify cost per TRx, NRx, and NBRx.
DTC
Track audience quality, reach, and clinical trends in near real-time. Measure prescription outcomes and cost efficiency across exposed audiences. View demographic breakouts by geography, age, and more.
Answer Questions Like
Understand Ad Exposure
Who’s engaging among the qualified audience?
Track Adaptive Optimization Impact
Which strategy is the most effective?
How much waste did we avoid?
Track Weekly Audience Quality
Why did my qualified reach spike?
Is AQ plateauing?
Quantify Rx Impact
Are most scripts refills or NBRx?
Which approach is most cost-effective?
See Adaptive Optimization Working In Real Time
AO Insights, available inside the Clinical Insights dashboard, shows whether Adaptive Optimization is concentrating spend on higher-value cohorts and quantifies the impact. Track audience quality lift, measure waste reallocation away from low-value populations, and compare against a simulated control scenario—all mid-flight.
An Open Ecosystem Built on Trusted Partnerships
PulsePoint complements near real-time media effectiveness with post-campaign measurement through leading healthcare partners—giving brands the freedom to validate and optimize performance across trusted sources.
