The Optimisers

Great to be working with the legends Nathan James & Stanley Henry at The Attention Seeker. Australasia’s organic social media agency The Attention Seeker has appointed The Optimisers as its AI search and discovery partner. The engagement will see The Optimisers deliver generative engine optimisation (GEO), answer engine optimisation (AEO) and agentic SEO services across The Attention Seeker’s businesses. Accelerate the impact of AI With AI platforms such as ChatGPT, Google’s AI Mode and Perplexity now answering queries that previously drove website traffic, The Attention Seeker identified a gap between the content it creates and the AI systems deciding which brands customers see and trust. Data from The Optimisers indicates that up to 30% of top and mid funnel search queries are now being answered within AI platforms rather than driving clicks to websites. CEO Stanley Henry says: “It opened my eyes to the massive opportunity I was missing out on by ignoring this part of our business and am now super excited to get it all up and running with you guys and making the most of all the content we generate on a daily basis.” The Attention Seeker’s executive creative director Nathan James adds: “The Optimisers’ guidance and expertise have been invaluable in accelerating the impact of AI both within and outside of our business,” says The Attention Seeker’s executive creative director. Visibility is key The Optimisers’ scope covers AI search strategy and optimisation for The Attention Seeker’s own digital presence, ensuring the agency’s brand is visible and accurately cited across AI platforms. Richard Conway, founder and CEO of The Optimisers, says the appointment reflects the growing recognition among senior marketing managers, CMOs and CEOs that visibility in AI search is a must. “The Optimisers work with challenger brands, enterprise and high growth companies to get measurable outcomes from AI search. We’ll be working across their entire digital footprint to make sure the content they’re already producing at scale is visible, cited and driving commercial results in AI search. It’s going to be fun.” So much opportunity. #AIoptimisation #SEO #GEO #AgenticReadiness #AEO #Legends

Opportunity for NZ Advertisers: Ads in AI Overviews has started rolling out in New Zealand! It’s finally here, redefining what visibility in search really means. Things to know: - Rolling out to a limited number of accounts, likely to be a month to 2 months to be available to everyone. - Ads in AI Overviews are unique because they consider both the user query and the search content. - Includes: Search, Shopping Ads & PMax Campaigns. Get back above the fold! Get in touch with us if you’re interested in learning more or in getting help to benefit as an early adopter! Be seen, be first. #TheOptimisers #AIOverviewsAds

AI Mode is Here - What It Means for Ecommerce in New Zealand The way Kiwis shop online is changing fast. Google’s new AI Mode is rolling out across New Zealand, and it’s set to transform how customers search, compare, and buy. Instead of typing a keyword and scanning links, AI Mode uses query fan-out, digging into multiple related questions at once and summarising the answers in one neat response. That means ecommerce businesses can show up in ways they’ve never been able to before. - New ranking opportunities - Better visibility for your products - Richer insights into customer intent But there are challenges too: fewer clicks, more technical complexity, and the need for a fresh content strategy that’s built around questions, not just keywords. Our Technical Specialist, Tama Payne, shares five practical steps to get ready, from structured data to smarter product pages. If you’re in ecommerce, now’s the time to prepare. Early adopters will be the ones who thrive. Read the full article here: https://lnkd.in/gjUj73_x #Ecommerce #SEO # GEO #AIMode #DigitalMarketing #TheOptimisers

What an absolute privilege to host Prime Minister Christopher Luxon at The Optimisers today. We talked about the economy, the future of AI and its potential role in government, and the power of innovation to shape New Zealand’s future. It was also a reminder that small businesses are the backbone of our country. Driving ideas, growth, and resilience every day. At The Optimisers, we’re excited about the role we can play in helping businesses harness AI and digital marketing to connect with customers in smarter, more impactful ways. The opportunities ahead for New Zealand are enormous, and it was inspiring to be part of that conversation.

What Richard Conway doesn't know about AI isn't worth knowing. https://lnkd.in/gKnG8WRP

We’re excited to be working with My Food Bag under The Optimisers, the new brand from the team behind Pure SEO. Built for brands that want to go further with digital, The Optimisers combines deep expertise with sharp, outcome-focused thinking. We’re looking forward to supporting My Food Bag as they continue to evolve their digital strategy. More soon. #TheOptimisers #PureSEO #DigitalMarketing #MyFoodBag #PerformanceMarketing #Analytics