PepsiCo ha compartido esto
At PepsiCo Foods U.S., we’re in the midst of a meaningful transformation—evolving our portfolio to better reflect how people eat, gather, and connect today. Transformation doesn’t mean walking away from who we are. It means honoring what made our brands iconic and evolving them with intention. That work starts with re‑examining our most loved brands through a sharper, food‑first lens: elevating quality cues, leaning into food culture, acting with transparency, and telling clearer stories about what’s inside the bag. The Tostitos brand restage we’re announcing today with Fast Company (link in comments) is a powerful example of that evolution in action. More than a new look, it reflects how we’re repositioning brands across our Foods portfolio—celebrating craft, simplicity, and connection, while staying true to what consumers have always loved. Tostitos has long been part of gatherings and shared moments. This next chapter brings that food‑first role to life more clearly, showcasing the care, ingredients, and culinary roots behind every chip, and reinforcing our focus on building brands designed for real food occasions, not just snacking. Congratulations to the teams across PFUS who led this work, bringing together insights, creativity, and execution to modernize our portfolio with intention and purpose. This is how transformation happens: honoring the strength and legacy of our brands while staying steps ahead to evolve them for what’s next. Hernán Tantardini, Jess Spaulding, Denise Truelove, Melody Macaluso, Courtney Holbert, Lauren Creed, Gabriela Morales, Richard Meyers, Sarah Donohue, Melissa Cappabianca, Lindsey Smith, Lexi (Tiller) Halpert, MS, RD, Liz Zack, Kevin Reeves, Bailey Parkerson, Mukesh K., Rodrigo Dias Borges, Rodrigo Fernandez del Castillo, Stephanie Dvorin, MBA, Allen (Reid) McManus, Luke Anders