If it’s not growing your business, it’s
not

Measured is the AI-powered marketing effectiveness platform trusted by enterprise brands.
homepage image showing chart of incremental sales and baseline sales calculated by media mix modeling for triangulated media measurement and optimization

Built for enterprise. Wired for action.

Measured combines causal experiments with media mix modeling to turn complex media portfolios into clear, accountable growth programs.

Applications that drive business outcomes

Run real-world experiments to uncover the true impact of every channel.

Get predictive ROI from causal, test-calibrated MMM.

Know where and how much to spend to hit your business goals.

See apples-to-apples performance across your entire media portfolio.

Compare spend, ROAS, and efficiency with peer brands to find growth opportunities.

Testimonials

Don’t take our word for it...

Dermalogica | Measured
Dermalogica
“Measured has played a key role in our digital business growth in three areas. Firstly, by systematically mapping media incrementality testing to media portfolio optimization. They have also helped centralize our view of full portfolio incrementality measurement via a reliable cross-channel media reporting hub for our team. And their thought leadership, industry insights, and guidance help us navigate the evolving media landscape.”
- Aurelian Lis, CEO
“We have deeply integrated Measured into our day-to-day workflow, and it has delivered exceptional results. Testing media efficacy was new for us, and their team leaned-in to help educate and win buy in across our org, which was critical for our success. Our team has now fully embraced Measured’s methodology and platform, driving smarter media investment choices and netting us big wins in incremental sales.”
- Rick Egan, VP Performance Mktg
"Measured has empowered us to diversify our full-funnel media mix and uncover incremental ROI in previously overlooked channels. This has led to smarter media spending decisions. We are thrilled with the data and insights to guide our optimization decisions and propel business growth."
- Stephanie Hill, Director, Acquisition Marketing
“Measured has become a critical part of our marketing strategy, giving us clear visibility into incremental ROAS at the campaign level. The impact has been significant—we’re seeing over 20% year-over-year growth, which is exceptional for a business at our stage. Measured has empowered our team to make faster, more informed investment decisions.”
- Zain Ul Arifeen, Performance Marketing Manager

Outcomes powered by your marketing

Get answers to the most frequently asked media measurement questions. 

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Take your marketing performance to the next level

Book a demo today to learn how Measured can help you accomplish your media effectiveness goals.