Most brand leaders think they need more tactics, but…… They actually need “better perspective”. The Big Question: When was the last time you stepped outside your own business to see it clearly? By the Numbers: 🔥 2 days → Time spent at Park City EAF 🔥 1 clear outcome → Sharper marketplace + D2C strategy 🔥 Multiple gaps identified → Amazon, fulfillment, and channel mix 🔥 0 sales pitches → Pure operator-to-operator learning Why It Matters: 1️⃣ Most brands operate too close to the problem. Internal bias clouds decision-making 2️⃣ External perspective surfaces blind spots faster than internal iteration 3️⃣ The best operators don’t just execute. They step back, reassess, and refocus Jessica Schneider from Evereden put it simply: • The value wasn’t in tactics • It was in seeing the business differently From Amazon gaps to fulfillment inefficiencies, the biggest unlock came from clarity, not complexity (never about selling…all about solving). What I Would Do If I Were a Brand Leader: → Pressure test your marketplace strategy with an external lens → Audit your channel mix. Amazon, D2C, retail should not operate in silos → Identify 1–2 structural gaps in fulfillment or operations and fix those first → Surround yourself with operators who challenge your thinking, not vendors selling services → Work with Pattern to connect marketplace, retail media, and operations into one system Final Thought: The fastest way to grow is not doing more…it’s seeing better. Ways to Reach Us: Pattern® (eCommerce accelerator) The Retail eCommerce Club (community) The CPG View (podcast) The Retail Media View (newsletter) Subscribe to The Retail Media View 👇🏼 https://lnkd.in/etsfcm-S #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

hmm I feel like talking to your clients, getting some one-to-one conversations can also uncover valuable perceptions and help you see better too

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I've found that asking an outside operator to map our growth process always reveals friction points I missed, especially around how we move creative insights between teams.

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the Amazon gap thing is real. most brands I work with treat it like a separate business instead of one channel in the mix

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