Gamesight

Most game marketing orgs are running fundamentally blind during the period that matters most. Pre-launch is when you're spending against a conversion that doesn't exist yet. The natural instinct is to defer measurement until launch — but that means you're optimizing campaigns without signal for weeks, then trying to retroactively attribute a day-one spike to something. The structural problem: Steam's UTM attribution captures less than 10% of traffic. If your entire pre-launch measurement strategy is "we'll look at the Steam dashboard," you're working from a really small sample that's hard to extrapolate from. What actually works: instrument your landing page to fire on intent events — wishlist clicks, newsletter signups, trailer completions. These are real-time, channel-attributable, and serve as a leading signal you can act on before Steam syncs anything. If you have Early Access, you can run full attribution through it. Players from Alpha who churn and reactivate at launch are attributable — most teams don't realize this. Attribution window configuration is also worth getting right before you spend, not after. Standard windows are 7-14 days click, 1 day view. Extended windows might look clever going in, but they create an attribution mess on the other side. The measurement infrastructure for pre-launch exists. Most teams just haven't set it up. Gamesight supports these kinds of pre-launch events and more. Read more about it here: https://lnkd.in/ehjRTmfz #gamesight #marketing #adtech

In the latest issue of MCV/DEVELOP, our team breaks down activating creators for game sequels. 💡 If you’re only optimizing for new creator volume, you’re missing out on key impact drivers. Returning creators deliver 1.4×–2.4× higher viewership per stream versus new creators. 📰 Read the full article from our Senior Creative Strategist, Sam Bennion: https://lnkd.in/gR_YiXH3 🧠 With analysis from Nikolas Racelis-Russell and Marlie Tandoc, PhD. #GameMarketing #GameIndustry #CreatorStrategy #CreatorMarketing #InfluencerMarketing

GDC was out of this world this year. The energy was high, and watching people light up talking to me about what they are building at Discord Mission Control was rejuvenating. The conversation around performance advertising in gaming is moving fast. Ping me anytime to talk about securing your first mover advantage on mobile with Discord. Houston, we have a thank you to Christian Thomas from Gamesight and Charlie Staples from GWI for bringing insights from the intersection of gaming and measurement.

If you don't post about GDC, did you really go? At #GDC I issued my team a challenge, and I need YOUR help to decide the winner. I assigned each person a color to "hunt" for while at the conference. Now that all their pictures have been submitted I need you to choose which collage best represents the color assigned to them. ---> VOTE NOW: https://lnkd.in/g6WTH7ed (All you need to do is click the best collage to cast your vote!) Our Contestants: ------------------------ Adam Lieb: Blue Joel Carlson 🔜 GDC: Purple Emilee Helm: Green Christian Thomas: Yellow Corey Bittner: Pink Dan Dressel: Red Dan Laughlin: Orange The Prize: ------------------------ A 1/1 tie-dye Gamesight t-shirt

What an incredible launch for the Quests ad product from Discord! It's been great to see the excitement from advertisers as they begin to receive results from their first Quest campaigns. I was honored to represent Gamesight on a GDC panel with Charlie Staples and Benjamin Mattingly to discuss how advertisers are leveraging this unique offering and what marketers can learn about player behavior relative to their marketing strategies. More to share from that panel soon... 👾

Proud moment for the team! On February 27, we launched Resident Evil Requiem, and reaching 5 million units sold in just five days is a testament to the incredible work behind the scenes. This was not an easy campaign — especially with the challenge of keeping Leon under wraps for six months, right up until the announcement at The Game Awards. It took discipline, trust, and full alignment across teams and partners to pull that off. I want to sincerely thank Karim C, Matthew Sindayen, the entire Capcom USA team and dev team, and our partners around the world for their leadership, support, and collaboration throughout this journey. I also want to call out the vital role content creators played across paid media, creative execution, and the Capcom Creators program. This vertical was a meaningful driver of our go‑to‑market strategy, and it’s an area we’re committed to evolving even further. As part of that, we’re hiring a Manager, Marketing Strategy – Influencers to help shape and drive the influencer vertical of our GTM strategy under Matthew Sindayen's leadership. If you know someone who would be a great fit, please feel free to share this role: 👉 https://lnkd.in/gm-dq3y2 Grateful to be part of a team capable of delivering something special to fans — and to each other.

Our analysis of the horror gaming creator landscape is live! Just a few of our findings: Resident Evil 🎮 Over the past year, the Resident Evil franchise generated more than 41.9 million viewer hours on Twitch — accounting for nearly 10% of all horror viewer hours on the platform. Creator Trends 👀 Horror viewership is largely driven by variety streamers, but specialists (70%+ horror content) punch far above their weight. Despite making up just 17% of horror creators, they account for 32% of total viewer hours and drive the strongest ACV lifts across every size tier — making them high-value targets for horror game marketing. Regional Trends 🌎Argentine creators dedicate about 40% more of their streaming time to horror than the global average, and horror accounts for 12.9% of all viewer hours on Argentine streams — compared to roughly 3% platform-wide. 🌎Japan has the highest share of creators making horror content on YouTube. 🔗 Read the full article: https://lnkd.in/gvgA3tAt 🧠 Shoutout to Marlie Tandoc, PhD for the deep analysis behind this report.

Be sure to say "Hi! 👋 " to Christian Thomas, Head of Data & Measurement, at Discord's GDC booth this Wednesday!