AMOREPACIFIC

💚 INNISFREE opens its largest pop-up ever—now live at The Grove in LA. Flagship favorites and the latest launches all come together here, along with an immersive experience spanning hero ingredient-led storytelling, hands-on product discovery, and early access to exclusive new arrivals. From the Daily UV Zone to the Vitamin C, Green Tea, and Green Tea PDRN™ zones, every corner reflects INNISFREE’s commitment to powerful formulas rooted in sustainably sourced ingredients and a clean, holistic approach to skincare. The experience also includes special giveaways, from INNISFREE green totes to curated samples. Turn ON the benefits. Switch OFF the skin concerns. #Amorepacific #INNISFREE #Skincare #Beauty #CreateNewBeauty #NewBeauty

🌸 Introducing the ILLIYOON × Monchhichi Edition! Our derma brand ILLIYOON launches an adorable collaboration with Monchhichi. Rooted in research expertise for sensitive skin, ILLIYOON brings a Fresh Moisturizing Spring Picnic concept to life. This limited edition features the brand’s bestsellers, including the Ceramide Ato Concentrate Cream to strengthen the skin barrier, the Ceramide Ato Lotion with over 15 million units sold, the Ceramide Ato Top to Toe Wash, and the Fresh Moisture Scrub Wash. Beyond skincare, the collection also includes exclusive picnic-inspired Monchhichi merchandise. Add a touch of happiness to your everyday routine with the ILLIYOON × Monchhichi Edition. #Amorepacific #ILLIYOON #Skincare #Beauty #CreateNewBeauty #NewBeauty

🩶 Are you NEO, or NEO? Meet the new NEO. LANEIGE introduces its latest cushion innovation—the signature NEO Cushion The Matte and NEO Cushion The Glow. Known for weightless coverage that enhances skin while caring for it, the NEO Cushion line returns with elevated formulas and a refined design. NEO Cushion The Matte delivers full pore coverage with an air-light finish, powered by the Triple Pore Coverage System, while NEO Cushion The Glow creates a lit-from-within radiance with texture-refining coverage, enabled by Glow-Refining Technology™. Both are infused with Hydra Hold HA™ for lasting hydration and comfort. With global ambassador Jin, discover a new era of airy, seamless coverage. #Amorepacific #LANEIGE #Jin #Makeup #Beauty #CreateNewBeauty #NewBeauty

#BehindTalk | Global Journey with Professional PDRN Treatment-Level Our clinical-grade skincare brand IOPE has introduced its IOPE XMD line to the North American market—marking its first head-to-head comparison with professional PDRN treatments. Built on over 30 years of skincare research expertise, IOPE XMD is driven by one idea: skincare proven by results. The line combines second-generation PDRN, a proprietary, patented technology developed in our R&D Center, with liposome encapsulation technology to deliver active ingredients effectively across the skin. This advanced formulation enables visible improvements in hydration, elasticity, volume, and pores—creating a dewy, plumping effect comparable to professional skin-boosting treatments. Backed by extensive global clinical studies, IOPE XMD represents a new standard in clinically verified skincare. Check out the full story from the link below👇 https://lnkd.in/gY8dZpu6 #Amorepacific #IOPE #Skincare #Beauty #CreateNewBeauty #NewBeauty

Exciting News! ✨ AP BEAUTY, our high-performance luxury skincare brand, debuts on Amazon Luxury Stores in the U.S. Rooted in a legacy of skin research excellence, AP BEAUTY is renowned for pioneering Korean skincare innovation. The brand delivers advanced, results-driven formulations that transcend traditional skincare—blending proprietary ingredients with precision-engineered textures to reveal visibly firmer, smoother, and more radiant skin. The collection features the clinical-inspired M.D. Collection, designed to enhance firmness, texture, and resilience; the PRIME RESERVE Collection, representing the pinnacle of AP BEAUTY’s luxury skincare; and the A.O Collection, delivering potent antioxidant care—all now available with greater ease. Explore the APEX OF SKINCARE, TO UNVEIL BEAUTY BEYOND. To learn more, click here! https://lnkd.in/gKWWVxaj #Amorepacific #APBEAUTY #Amazon #Skincare #Beauty 

Redefining Global Skincare Standards with Clinical-Grade IOPE — Meet Jongha Kim As Head of the Active Beauty Unit, Jongha leads IOPE, AP BEAUTY, Mamonde, primera, and HANYUL. In a rapidly evolving beauty landscape, he navigates change with agility while shaping the next chapter of IOPE. For over 30 years, IOPE has pioneered Korea’s anti-aging skincare innovation. Together with his team, Jongha has prepared IOPE to set a new global standard in skincare. With its recent launch at Sephora, IOPE brings its heritage of advanced skin science as a clinical-grade skincare brand—delivering high-performance formulas inspired by professional treatments and backed by clinically proven results. Driven by his vision for IOPE to support skin longevity and slow aging, he continues to expand the brand’s Holistic Longevity Solution. 💡 Discover his journey and leadership insights as he works to create New Beauty. https://lnkd.in/gzDiSmCC #Amorepacific #ThisIsAmorepacific #IOPE #Beauty #Skincare #CreateNewBeauty #NewBeauty

🚀Ready to connect your vibe and co-create the future of beauty? Amorepacific Brand Challenge 2026 is now open! This global marketing competition invites university students in Korea, the U.S., Japan, Singapore, and the U.K. to redefine New Beauty on the global stage. Explore our iconic brands #LANEIGE, #ETUDE, #INNISFREE, and #COSRX, and turn your ideas into the next story shaping what’s next. 🏆What’s waiting? ✈️Travel to Seoul for the final round 💡Mentorship from beauty industry experts 💼Your chance for a future internship 📅 Deadline: April 15, 2026 🔗 Apply now: https://lnkd.in/gvWHgV6p If you’re passionate about beauty, branding, and creativity, this is your moment. Let’s create A MORE Beautiful World, together. #Amorepacific #BrandChallenge #BrandChallenge2026 #Marketing #Beauty #NewBeauty #CreateNewBeauty

Exciting News!🎉 We’re thrilled to announce that AESTURA is now available across Europe exclusively at SEPHORA. Building on its pre-launch on the Sephora Europe online store this February, AESTURA expands across Sephora’s online and in-store channels, taking center stage in Sephora’s ‘Skincare Trend Story’ campaign. The brand introduces its flagship ATOBARRIER365 Cream—which has surpassed 10 million cumulative sales worldwide—alongside the ATOBARRIER365 Serum and Hydro Soothing Cream. Following AESTURA’s successful U.S. launch, ATOBARRIER365 Cream ranked among the Top 5 moisturizers at Sephora in the U.S., highlighting the brand’s dermatological expertise backed by over 40 years of skin research. Discover Korea’s No.1 dermatologist-recommended dermocosmetic brand, AESTURA, across 17 European countries, including France, Germany, Italy, and Spain. To learn more, click here! https://lnkd.in/gUCCP84f #Amorepacific #Aestura #Sephora #Skincare #Dermatology #Beauty

Happy International Women’s Day! At Amorepacific, we celebrate all women and girls who inspire change, discover and embrace their own unique beauty, and shape the future. We believe that when opportunities are shared, potential grows. Guided by our belief that everyone is beautiful, we continue to support women and girls through initiatives such as Meet Your Beauty and Hope Store—empowering girls to discover their individuality through beauty and supporting women in building their own paths. By giving support, opportunity, and confidence, we believe every woman and girl can unlock her limitless potential. Together, we Give to Gain as we continue our journey to Make A MORE Beautiful World. #Amorepacific #IWD2026 #InternationalWomensDay #GiveToGain #ForAllWomenAndGirls #NewBeauty #CreateNewBeauty

A refined retreat shaped by heritage, beauty, and wellness. Our global luxury skincare brand, Sulwhasoo, has introduced the Holistic Heritage Experience, a curated journey that blends immersive spaces, gourmet indulgence, and ultimate relaxation. Through the Holistic Heritage Retreat, guests can explore the artistry of Sulwhasoo’s The Ultimate S Collection—the brand’s premium anti-aging line powered by Ginseng Berry to help revitalize the skin and restore radiance. The experience extends beyond skincare with exclusive culinary creations, including the Moonlight Jar Cake and a signature Afternoon Tea Set, both inspired by The Ultimate S Cream. Step into Sulwhasoo’s Journey to Holistic Beauty. #Amorepacific #Sulwhasoo #Skincare #Beauty