Case Study
Jacked Up Brands
Jacked Up Brands Drives 2.1X ROAS With Performance CTV + Custom Segmentation
Case Study
Jacked Up Brands
Jacked Up Brands Drives 2.1X ROAS With Performance CTV + Custom Segmentation
2.1X ROAS in the first month
97% of conversions occurred after day 15 (high-ticket consideration window)
5.2 average frequency, with peak performance at 10–15 exposures
725K+ new households reached across targeted local markets
The Challenge
Jacked Up relied on paid social for lower-funnel performance but needed a scalable way to create new demand for high-ticket purchases. They were new to CTV and needed targeting precision plus attribution tight enough to protect ROAS.
The Approach
JamLoop designed a multi-platform CTV strategy focused on precision targeting, retargeting, and full-funnel attribution:
- Custom CTV segmentation
Campaigns targeted men ages 35–54 with $150K+ household income, home gym interests, and prior engagement with leading fitness brands across select zip codes in Florida and Texas. - Cross-screen retargeting
JamLoop extended reach beyond CTV by retargeting exposed households with online video, display, and high-impact pause ads featuring QR codes, keeping Jacked Up Brands top-of-mind across devices. - Audience suppression + lookalikes
Existing customers were excluded using CRM data, while lookalike audiences were built from high-value purchasers to maximize efficiency and reduce wasted impressions. - Real-Time attribution & optimization
JamLoop’s attribution platform tracked impression-level exposure tied to website events, product views, cart activity, and purchases, enabling ongoing optimization by creative, publisher, device, and time of day.
The Results
The campaign proved CTV can drive measurable ecommerce performance with ROAS ramping quickly and conversion lift tied to sustained frequency and longer attribution windows.
“JamLoop guided our team through creation, optimization, and measurement—helping us get the most out of our ad spend. They truly became an extension of our team.”
– Lisa Lopuck, CMO, Jacked Up Brands
Want to turn CTV into a measurable performance channel?
Connect with JamLoop to see how advanced segmentation and attribution drive real ROAS.