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Milano, Lombardia, Italia
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Siti Web
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http://www.thenewco.it
- Sito Web aziendale
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http://www.contentscreamer.com
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Franco Milazzo ha diffuso questo postFranco Milazzo ha diffuso questo postThe Newco aggiorna TNC Engine con due nuove features in self-service: Vision: permette di distinguere i visitatori in termini di interessi, comportamenti e caratteristiche rilevanti per il business; Reach: consente di creare e attivare audience su piattaforme pubblicitarie basate su dati di prima parte e terza parte. Come lo facciamo? Ce lo spiega Andrea Folcio, Co-founder di The Newco. Richiedi la tua demo! 🚀 #thenewco #tncengine #martech
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Franco Milazzo ha diffuso questo postFranco Milazzo ha diffuso questo post📅 Save the date Il 29 gennaio presenteremo le nuove feature della nostra piattaforma TNC Engine, pensate per ridare ai brand controllo e autonomia su dati e audience. Restate connessi. 🚀 #TheNewCo #TNCEnginePlus #DataDriven #MarTech #AudienceStrategy
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Franco Milazzo ha diffuso questo postFranco Milazzo ha diffuso questo postTNC Engine si rinnova! Una piattaforma che restituisce ai brand il controllo su dati, insight e audience, in un unico ambiente proprietario. Meno frammentazione, più autonomia. ▶️ Scopri in anteprima cosa cambia davvero nel modo di conoscere e attivare le audience. #TheNewCo #DataDriven #MarTech #AudienceStrategy
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Franco Milazzo ha diffuso questo postFranco Milazzo ha diffuso questo post💡 Come una media platform e l'innovazione tecnologica ridefiniscono l'𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴. Con Moreno Schioppa, 𝗛𝗲𝗮𝗱 𝗼𝗳 𝗧𝗿𝗮𝗳𝗳𝗶𝗰𝗸𝗶𝗻𝗴 di Piemme S.p.A., e Paolo Sansone, 𝗛𝗲𝗮𝗱 𝗼𝗳 𝗗𝗮𝘁𝗮 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 e Roberto Carnazza, 𝗔𝗱𝗧𝗲𝗰𝗵 & 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 𝗦𝗲𝗻𝗶𝗼𝗿 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 di The Newco, abbiamo analizzato le sfide del mercato editoriale e di come la tecnologia stia trasformando l'offerta digital. In questa nuova puntata del podcast 𝘿𝙖𝙩𝙞 𝙙𝙞 𝙁𝙖𝙩𝙩𝙤, scopriamo il progetto che ha permesso a Piemme S.p.A. di valorizzare il proprio ecosistema, consolidando la propria offerta e garantendo performance superiori agli advertiser. 𝗖𝗼𝗺𝗲 𝗮𝗳𝗳𝗿𝗼𝗻𝘁𝗮𝗿𝗲 𝗹𝗮 𝗰𝗼𝗺𝗽𝗹𝗲𝘀𝘀𝗶𝘁à 𝗱𝗲𝗹 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴? 🚀 Grazie all'integrazione del 𝗧𝗡𝗖𝗶𝗗 sulle ad-request di Piemme S.p.A. e all'export diretto delle audience sul 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, il progetto si è concentrato su un approccio 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 e 𝗰𝗼𝗼𝗸𝗶𝗲𝗹𝗲𝘀𝘀. Un caso concreto di come la partnership tecnologica e la capacità di "𝗽𝗮𝗿𝗹𝗮𝗿𝗲 𝗹𝗼 𝘀𝘁𝗲𝘀𝘀𝗼 𝗹𝗶𝗻𝗴𝘂𝗮𝗴𝗴𝗶𝗼" permettano di raggiungere obiettivi di business complessi in modo efficiente. #AudienceAdvertising #DigitalAdvertising #Pubblisher #DataDriven #Cookieless #DataCleanRoom
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Franco Milazzo ha diffuso questo postFranco Milazzo ha diffuso questo post🌐 TNC Engine approda anche su CDP Institute. Dopo il lancio su Google Cloud Marketplace, la notizia è stata ripresa da CDP Institute, tra le principali fonti internazionali dedicate al mondo dei dati e delle Customer Data Platform. Un riconoscimento che sottolinea il valore di TNC Engine come soluzione capace di integrare, attivare e misurare dati in modo efficiente, sicuro e scalabile. 🔗 Leggi l’articolo completo qui: https://lnkd.in/dcnsMn6a #TheNewCo #GoogleCloud #CDPInstitute #DataDriven #DigitalTransformation
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Franco Milazzo ha diffuso questo postFranco Milazzo ha diffuso questo post🚀 TNC Engine è ora su Google Cloud Marketplace. La suite di performance marketing di The Newco – Identity Resolution, Data Clean Room, misurazione del marketing mix e attivazione audience-driven – è ora nativamente integrata in Google Cloud. Vantaggi immediati: ✔️ Attivazione semplice e sicura ✔️ Riconoscimento fino all’80% di audience aggiuntive ✔️ Insight avanzati per massimizzare il ROI Un passo concreto per rendere la gestione dei dati più efficiente e orientata al business. 🔗 Scopri di più: https://lnkd.in/dRztPKP4 #TheNewCo #TNCengine #GoogleCloud #DataDriven #PerformanceMarketing #DigitalTransformation
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Franco Milazzo ha diffuso questo postA beautiful use case of an implementation of the Unified Star Schema from Maksim Antipev, worth reposting. Great job! #unifiedstarschema #theunifiedstarschema #puppinibridgeFranco Milazzo ha diffuso questo postBrilliant basic data concepts are often overlooked or go unnoticed, even when they are being used to deliver results business users want. I am talking about "Measure Branching" (thanks to Sam McKay, CFA, I got familiar with the concept in 2020) and "Unified Star Schema" (thanks to Francesco Puppini, whom I had the privilege of meeting after I read his book in 2022). I found those approaches incredibly valuable and practical when building a semantic layer. When Tableau released its Data Modeling feature (which Power BI already had for a long time) around 2022, I was working on a Contact Volume Forecasting project. Besides the ML pipeline development, reporting on forecasting accuracy was a key need. As you can imagine, this involved two main fact tables: "Actual" and "Forecast." Complexity increased when we rolled out forecasting for several operations teams and markets, resulting in at least five "Actual" tables and five "Forecast" tables with different metrics (columns) that needed to be combined. The first and more traditional approach was to build a SQL query that joined these tables for each team/market, replicating or renaming column names. This could lead to a maintenance nightmare, or perhaps inventing Jinja templates, which would create further debugging headaches later on. The Unified Star Schema (USS) brilliantly solved this: it linked a bridge table to all the fact tables, which became a data model. When separate measures were created on each of the fact tables, Measure Branching technique helped create measures that could contain measures from other fact tables ("cross-view measures" ). See Picture 1. As a result, it became a data source with a semantic layer—relationships and measures. Or, according to Bill Schmarzo's "The Economics of Data, Analytics and Digital Transformation," (great book by the way!) we created a composable, reusable, continuously learning Analytic Module. All that was needed for maintenance was to ensure the "Actual", "Forecast" and "Bridge" tables were in good shape (no extra combined tables or SQL! thanks to the USS concept), as all dynamic SQL generation was handled by the BI tool (thanks to Measure Branching). The next challenge is to try something similar in LookerML. While some articles suggest that "cross-view measures" are possible with several views joined, a shared, working solution is rare to find.
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Franco Milazzo ha diffuso questo posté stato un vero piacere partecipare con Paolo Sansone a questo deep dive sul Digital Advertising, focalizzato sulla valorizzazione e attivazione del patrimonio dati delle Telco. grazie di cuore a Paolo Murri, STEFANO SALEMME e a tutto il gruppo di lavoro di TIM per l'opportunità!Franco Milazzo ha diffuso questo post💡 Yesterday at Alaian, we hosted a new Deep Dive Session on Digital Advertising & Adtech, where we explored how telcos are positioning themselves in this evolving and strategically relevant space. Marc Bresseel (CEO) and Boris Weiss (Head of Strategy & Telco Partnerships) from Utiq opened the session by sharing their collaborative approach to identity-based advertising and how telcos can take an active role in shaping the future of digital media. Paolo Murri (Head of Business Development & Open Innovation at TIM), STEFANO SALEMME (Project Lead – AdTech & Data Monetization at TIM), and Andrea Folcio (Co-founder at The Newco) presented TIM’s vision for data monetization — covering opportunities around inventory, audience creation and advertising effectiveness, while also pointing to new models like data clean rooms and data takeout. MIREIA CUENCA (TV/Video Partnerships and Innovation Manager at Telefónica) closed the session by showcasing innovation initiatives led by Movistar Plus+, and examples of data monetization across Telefónica units like Vivo Adsand O2 More, all with a strong focus on privacy and user experience. This session highlighted the critical opportunity telcos have to lead the transformation of the digital advertising ecosystem — combining technology, trusted user relationships and a commitment to responsible data use. 💙 Thanks to all who joined and contributed to such a forward-thinking session. At Alaian, we’ll continue to drive these strategic conversations, connecting innovation, technology and collaboration across our global telco community. #Bedisrupter
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Franco Milazzo ha diffuso questo postFranco Milazzo ha diffuso questo post🎯 Oltre il cookie: cosa vuol dire davvero attivare le audience oggi? Nel 2025 parlare solo di targeting basato su cookie non è più sufficiente. Per questo abbiamo sviluppato una tecnologia proprietaria – TNCiD – che consente un'osservazione dell’utente più duratura e consistente. Valore aggiunto l’expertise dei nostri Data Provider: 🛒 Informazioni transazionali, anche offline 🌍 Dati socio-demo e geografici 📊 Comportamenti digitali In questo estratto dal podcast “Dati di Fatto”, Giovanni Rossi ci ha accompagnato alla scoperta di un approccio cookieless davvero evoluto – e delle potenzialità offerte dalla Data Collaboration. Continueremo a parlare di Data Provider e come si dimostrano i nostri alleati per intercettare il pubblico giusto. 👇 Guarda il video e dicci: Cosa pensi delle soluzioni cookieless nel tuo lavoro quotidiano? #DigitalMarketing #Cookieless #DataStrategy #TNCID #Thenewco #DataDriven
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Franco Milazzo ha consigliato questo elementoFranco Milazzo ha consigliato questo elementoL’audio è ovunque. Le strategie media lo sono davvero? Oggi con Spotify abbiamo parlato di omnicanalità partendo da una certezza: l’audio digitale non vive da solo, ma funziona al meglio quando è integrato in una strategia multi‑dispositivo. Più contesto Più rilevanza Più impatto, se i canali lavorano insieme Con Spotify & Adform l’omnicanalità diventa concreta: dati, sicurezza e attivazioni che seguono davvero le persone nella loro giornata. grazie Gino Ruli per l'ospitalità!
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Franco Milazzo ha consigliato questo elementoFranco Milazzo ha consigliato questo elementoI'm excited to attend POSSIBLE 2026, the must-attend marketing event of the year. Can't wait for meaningful conversations and bold ideas driving the future of marketing. If you're going, let's connect in Miami. → https://lnkd.in/dzDBgDuA #MeetMeAtPOSSIBLE2026 Interested in expanding your business into Europe, the Middle East and Africa? WAY - WE ACCELERATE YOU is your Growth Partner! POSSIBLE is the most impactful marketing event where leaders from brands, agencies, media, creative, culture, and technology drive business forward. Join the entire marketing ecosystem in Miami Beach, April 27-29, for three epic days of content, connection, and inspiration. #POSSIBLE2026 POSSIBLE
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Franco Milazzo ha consigliato questo elementoFranco Milazzo ha consigliato questo elementoMedia 2026: Non conta solo dove sei, ma quanto sei autentico. Qual è il trend che sta influenzando di più la vostra strategia quest'anno? Nel 2026 la profezia si è avverata: Intelligenza Artificiale e Programmatic sono il sistema operativo del mercato. Eppure, in un mondo saturo di contenuti generati in serie e aste automatizzate al millisecondo, accade qualcosa di paradossale: la tecnologia spinge i brand a dover essere più umani per sopravvivere. Perché l’efficienza tecnica è presto commodity e oggi, per emergere dal "rumore di fondo", non basta più comprare lo spazio giusto; serve starci e guadagnarsi la fiducia con trasparenza e valore reale. 4 insight che stanno tracciando la via del Media oggi: 1. Media Planning: Dalla Quantità alla "Liquidità" Il planning statico è morto, o comunque non sta benissimo. Oggi investiamo in Liquid Content: il messaggio si adatta fluido tra video brevi, podcast e articoli interattivi. Secondo Reuters Institute (Journalism, Media, and Technology Trends 2026), il 91% degli editori europei investe massicciamente in contenuti "human-made" per differeneziarsi dai troppi contenuti sintetici. 2. Digital Programmatic: L'Era del "Privacy-First" Numeri alla mano il Programmatic in Italia ha trovato nuova linfa tra Connected TV e Retail Media, quando il dato è certo e consensuale. La trasparenza non è più un optional. Le "Data Clean Rooms" permettono ai brand di parlare ai consumatori in ambienti sicuri e rilevanti, rispettando la privacy ma aumentando l'efficacia. Secondo Osservatorio Internet Media del Politecnico di Milano (Dati Intersections 2025/2026), l'advertising digitale in Italia ha superato i 6 miliardi di euro, con il formato video (crescita CTV) che pesa ormai per il 56% della raccolta totale. 3. Social & Piattaforme: La "Social Search" e i Micro-Drama Il modo in cui scopriamo i brand è cambiato radicalmente. Le piattaforme social sono motori di ricerca, specialmente per le nuove generazioni. Secondo Hootsuite Social Trends 2026, oltre il 50% della Gen Z preferisce utilizzare TikTok e Instagram come motori di ricerca primari rispetto ai motori di ricerca tradizionali. Trendy le mini-serie verticali da 6-12 secondi. Storytelling accelerato: 0,8 secondi per catturare l'attenzione. 4. Ricerca Generativa: L'IA come Punto di Partenza e l’importanza di essere “GEO-proof” L’IA non solo genera contenuti “ad alto potenziale di liquidità”, ma diventa interfaccia principale per la discovery di prodotti e servizi. Questo sposta il focus dalla singola keyword a contesto e rilevanza conversazionale dei brand. Secondo Gartner (Future of Digital Marketing 2026), il 40% delle ricerche digitali inizia su assistenti IA generativa. Quindi nel 2026, il media mix vincente è quello che usa l’automazione per liberare tempo per l'empatia? Qual è il trend che sta influenzando di più la vostra strategia? #MediaStrategy #DigitalMarketing #Programmatic #SocialSearch #AIResearch #GEO #Innovazione #MediaPlanning2026
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Franco Milazzo ha consigliato questo elementoFranco Milazzo ha consigliato questo elementoNegli hackathon di Anthropic hanno vinto un avvocato e un cardiologo. Non i developer migliori. Un avvocato. Un cardiologo. Se questa notizia non ti inquieta, stai leggendo male il mercato. Il coding non è più il vantaggio. È l’esecuzione. Il potere si sta spostando da chi scrive software a chi decide cosa vale la pena costruire. Se il tuo unico valore è “so programmare”, stai già diventando intercambiabile. Se sai vedere problemi reali prima degli altri, stai diventando raro. E la parte più assurda è questa: siamo davanti al più grande denial di questa transizione. News: https://lnkd.in/dTdcTgJq
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Franco Milazzo ha consigliato questo elementoFranco Milazzo ha consigliato questo elementoAnother Titan enters the field. Strategy matters. Execution matters. But at the end of the day the market decides. Proud to welcome Davide G. as Sales Director Italy at Titano. This isn’t just about sales. It’s about presence. It’s about traction. It’s about turning vision into revenue. Italy is just the starting point. The real expansion begins now. #Titano #TitanoOS #RoboticMedia
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Franco Milazzo ha consigliato questo elementoFranco Milazzo ha consigliato questo elementoAnother Titan steps onto the field. Building a new category is only the first step. The real game is execution. That’s why I’m proud to welcome Constantijn Vereecken as General Manager at Titano. This isn’t just an operational role. It’s structure. It’s speed. It’s execution. In the coming months, we will turn Robotic Media from vision into reality at scale. This is where things start to take shape. #Titano #TitanoOS #RoboticMedia
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Franco Milazzo ha consigliato questo elementoFranco Milazzo ha consigliato questo elementoThis is not a post about Trade Desk and Publicis. And that's already the first good news. While everyone is busy commenting on what's likely to become a saga, a quieter test just happened that matters more for the future of media buying. Butler/Till, an independent agency, ran the first real agentic media buying campaign, with PubMatic, using a Claude-based AI agent, and the numbers are hard to ignore: 82% reduction in supply chain costs, 40% more impressions delivered, CPMs down 30%. All within benchmark on fraud and inventory quality. Take a break from the drama. Read this one in full. And tell me: can we agree that AI is changing and challenging a lot, but that there is still plenty of room for those who keep adding real value? Full article in the first comment.
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🚀 New episode of The Search Session! How is AI reshaping the way people search—and what does that mean for SEO strategy, measurement, and visibility? In this episode, Gianluca Fiorelli welcomes Ivano Di Biasi, Italian SEO specialist and software developer, for a deep dive into the changing search landscape. Ivano shares findings from his latest research, including: ✅ AI is reducing informational traffic, while transactional intent remains strong ✅ Google ranks web pages and UGC on different paths ✅ Real visibility now spans websites, video platforms, and social content ✅ Branded searches are still the most reliable signal of true impact ✅ Keyword clustering is defining modern search and content strategy It’s a forward-looking conversation about where SERPs are heading and how SEOs can adapt to a multi-surface search world. 🎧 Listen now
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André Franco
SilkRoadSEO • 1586 follower
Great to see Google taking several steps, over the past couple of weeks, to improve its already top-notch Google Search Console. In case you missed it: 1) Query Groups: Analyzing search performance on GSC is now easier, as Google launched Query Groups (https://lnkd.in/dVFwWNrD). Instead of an endless list of similar queries representing the same search intent, you can now see lists of queries representing the main groups that interest your audience, making analysis easier and more accurate 2) Custom Annotations: Amidst all the efforts SEO professionals take to improve a website's search performance, it is easy to lose track of when something was changed. Be it a migration, a wave of content optimization across a set of pages or a new agency being hired, it is now possible to keep track of it directly on GSC by adding your own contextual notes. Helpful, right? (https://lnkd.in/djvW2xc6) 3) Branded Queries Filter: Although many SEO professionals were already doing this manually through tools such as Looker or simply on Sheets, Google has just made it easier be allowing users to filter in/out branded queries (https://lnkd.in/dBXcW9_6) Thanks Google Search Central! AI citations feature coming, right?
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Junaid Hafeez
TheLifeCents • 2618 follower
SEO Gets You Found. AEO Gets You Cited. Google is no longer the only search engine. People now ask ChatGPT, Perplexity, Gemini, Claude, and Copilot. Here’s the difference: 🔎 SEO → helps you rank in results. 🤖 AEO → helps you appear in AI-generated answers. And since AI gives one answer, not ten blue links, being cited is everything. Early adopters of AEO aren’t just optimizing for Google, they’re optimizing for the future of search. 👉 Are you testing how your brand shows up in AI tools yet? #SEO #AEO #AnswerEngineOptimization #DigitalMarketing #ContentStrategy #SearchEngineOptimization
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BlogLingo
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Most founders vet SEO agencies the wrong way. You ask what they deliver. Their process. Their results. But the question that actually saves you $30K? It's not for the agency. It's for other founders. After reading 200+ Reddit threads, I found this pattern: Founders who didn't get burned never asked agencies, 'Why should I hire you?' → They ASKED other founders, 'What red flags did you miss?' So here's my question for you: What's the red flag you wish you had caught before signing? Drop yours below. I'll pull together the top 10 next week. The question that saves you $30K? You never ask it... to the agency. #SEOContentMarketing #FounderWisdom #CommunityInsights
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Veruska Anconitano
I Am Veru • 3021 follower
🥰 I may have just discovered hot water, but 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐭𝐢𝐦𝐞, 𝐈 𝐟𝐨𝐮𝐧𝐝 𝐀𝐈𝐎 𝐠𝐞𝐧𝐮𝐢𝐧𝐞𝐥𝐲 𝐮𝐬𝐞𝐟𝐮𝐥: on point, helpful, and the perfect argument for 𝐰𝐡𝐲 𝐒𝐄𝐎 𝐚𝐧𝐝 𝐛𝐫𝐚𝐧𝐝 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐡𝐚𝐧𝐝 𝐢𝐧 𝐡𝐚𝐧𝐝. And honestly, any company that doesn’t see SEO as a core part of this new search experience is making a huge mistake. I searched Google in Italian for something very specific: "𝘊𝘢𝘯 𝘐 𝘱𝘶𝘵 [𝘊𝘰𝘰𝘬𝘪𝘦 𝘣𝘳𝘢𝘯𝘥 𝘯𝘢𝘮𝘦] 𝘪𝘯 𝘵𝘩𝘦 𝘧𝘳𝘪𝘥𝘨𝘦?" (Fellow Italians will understand the urgency of this question 😊). Instead of scrolling through irrelevant recipes and generic advice, 𝐈 𝐠𝐨𝐭 𝐦𝐲 𝐚𝐧𝐬𝐰𝐞𝐫 𝐢𝐧𝐬𝐭𝐚𝐧𝐭𝐥𝐲 𝐬𝐭𝐫𝐚𝐢𝐠𝐡𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝’𝐬 𝐨𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐬𝐢𝐭𝐞, 𝐯𝐢𝐚 𝐀𝐈 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰, complete with a link. This wasn't luck. This brand clearly understands its audience deeply enough to anticipate this exact question, write about it in natural, user-friendly language, and publish it in the right format and place. While dozens of sites covered similar topics, that combo of real insight, brand awareness, and practical UX+SEO+Tech made it the obvious pick for AI Overview. 𝐓𝐡𝐞 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲? Those questions buried in help centers, usually managed only by customer service without any strategy, are now SEO gold. They need to be handled strategically, intentionally, and integrated more directly into the main website. Understanding how your audience actually talks, what keeps them up at night (like my cookie dilemma 🤣 ), and addressing those needs in authentic, helpful content with a perfect technical structure is essential for visibility. If your content reflects real language and real concerns, and you pair those with your brand offering, AIO is more likely to reward it. The brands that win will be those that truly know their users, create content that solves real problems, have all the technical pieces in place and show up where it matters. 𝐓𝐡𝐚𝐭’𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐠𝐨𝐨𝐝 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠; 𝐢𝐭’𝐬 𝐠𝐫𝐞𝐚𝐭 𝐒𝐄𝐎. 𝐒𝐡𝐚𝐦𝐞𝐥𝐞𝐬𝐬 𝐩𝐥𝐮𝐠: I’ve put together a practical guide on integrating AI into your SEO processes: not just for getting into AIO, but for driving real results. Link in the first comment.
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Michele De Capitani
Web Leaders - Winning People • 22.638 follower
SEO con AI: Posizionamento Google e Risultati TOP! We discuss overcoming content creation challenges. Our client struggles with daily article writing until we optimized the process. Discover our strategy using AI to produce SEO-optimized articles, achieving top Google rankings and significant cost savings. Learn how our blog thrived with ChatGPT. #SEOStrategy #ArtificialIntelligence #ContentCreation #GoogleRankings #DigitalMarketing #ChatGPT #Webleaders #BlogOptimization #CostSavings #ItalianSEO
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Matt Wright
Honed • 2186 follower
🏠 Some great points from Gianluca Fiorelli, on Google's new Web Guide AI offering in search results, inspired also by points from Andrea Volpini, and elaborated on by Chris Green... 💬 Gianluca: "SEOs must embrace AI Search SEO: owning the themes that power Web Guide clusters, covering the journey paths that AI Mode fans out into, and providing the kinds of unique facts that get cited in AI Overviews." 💬 Chris: "The shift you need to keep in mind is in how surface retrieves and organises information: The query is “fanned out” into many related sub-queries. The answers to these are clustered into concepts. AI surfaces summaries and links from within those clusters. Optimise to be retrieved in the fan-out and included in the concept cluster, not just to “rank” for a single keyword." 💬 Andrea: "The most effective strategy is to pre-emptively build content that maps directly to the AI’s likely “fan-out” queries. This means deconstructing your areas of expertise into core topics and constituent subtopics, and then building comprehensive content clusters"
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Useryze
1662 follower
Think A/B testing is the golden ticket to better conversions? Think again. This article by Useryze dives into why CRO (Conversion Rate Optimization) is often more of a gamble than we’d like to admit — and why relying solely on A/B tests might be costing you more than you think. From behavioral quirks to unpredictable user patterns, it's time to look beyond the obvious. If you're serious about conversions, this is a must-read. 🔍 Check it out: https://lnkd.in/dzuYzkEh #CRO #ABTesting #DigitalMarketing #BehavioralScience #MarketingTips #UserExperience
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reshepe
13 follower
🚀 The fastest sites grow faster - here's why... Speed isn't just about quicker load times. It impacts key growth metrics: ✨ Higher conversion rates ✨ Better user satisfaction ✨ Stronger SEO rankings ✨ More trust and credibility Yet most teams still treat performance as an afterthought. 💡 At reshepe.dev, we put speed at the heart of growth strategy: • Real-time Core Web Vitals tracking • Global performance monitoring • valuable insights to scale smarter Because in today's digital landscape, fast really does win. Is web performance a key part of your growth plans? Let me know your thoughts! #DigitalGrowth #WebPerformance #CoreWebVitals #OptimizationStrategy
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BrightROI
1 follower
Most SaaS ads don’t fail because of targeting. They fail because of what happens after the click. We see this pattern repeatedly: • Clean ads • Decent CTR • Reasonable CPC But pipeline still looks weak. Why? Because performance marketing is a system, not an ad account. The real leak usually sits in: ->Landing page intent mismatch ->Weak problem framing ->No post-click segmentation ->Same follow-up for all leads Ads don’t create demand. They amplify what already exists. Before scaling spend, ask: “Is our funnel doing justice to the click we paid for?” That single question saves more budget than any new targeting hack. #Marketing #digitalMarketing #BrightROI
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Prajakta Lele
LeadWalnut • 930 follower
We asked 50+ B2B SaaS CMOs a simple question: "How do you define SEO ROI?" 83% said revenue attribution. Only 11% mentioned keyword rankings. That gap? That's the problem. Most companies are still buying SEO like it's 2019—chasing rankings and traffic while their boards are asking about pipeline and revenue. But here's what caught me off guard in our research: 61% of marketing leaders now prioritize partners with AI search expertise over everything else. Not agencies with the biggest teams. Not the longest track records. AI-focused expertise. Because the search landscape changed faster than most strategies did. ChatGPT citations. Perplexity answers. AI Overviews. Reddit threads outranking polished content. Zero-click results everywhere. Are the leaders adapting to this? They're seeing revenue growth despite traffic declines. Are there still those optimizing for the 2019 Google? They're watching their traffic drop 50% while struggling to explain the ROI. We spent months at LeadWalnut, speaking with CMOs at companies like you.com, Customer.io, Fortinet, Dealfront, and Wipro, among dozens more. We asked them 5 critical questions: → How do you define SEO ROI? → What's the biggest mistake companies make when investing in SEO? → What underrated tactic actually worked for you? → What kind of SEO partner do you trust? → How are you adapting to AI and search changes? Their answers weren't what I expected. Jason Lyman (CMO, Customer.io) said it perfectly: "Companies can get obsessed with keyword rankings and domain authority, but they're not tying that directly back to pipeline or revenue. If we're ranking #1 for a keyword but it's not driving qualified leads or reducing our CAC, we're doing expensive, busy work. The full report breaks down: → The 3 SEO ROI measurement archetypes (and which one actually drives growth) → How 72% of enterprises are adapting to AI search (and the 28% getting left behind) → The 4 mistakes costing companies millions → What tactics are actually moving the needle according to practitioners → The trust crisis in SEO partnerships If you're leading marketing at a B2B SaaS company and need to defend your SEO budget with actual business impact—not vanity metrics—this research will help. Download the report: https://lnkd.in/dDy_KR_N
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Link Digital UK
494 follower
Seeing ad spend go out the window without clarity on conversions? The attribution model you choose can make or break your PPC ROI. 📌 In this blog: - How different Google Ads attribution models affect budget allocation - Why mis-attribution can waste 20‑40% of ad spend Link Digital Agency - How to pick the right model for your campaigns Unlock clearer insights, smarter decisions, and more impactful ad performance 👉 https://lnkd.in/eEPx-A9k #GoogleAds #PPC #AttributionModels #MarketingROI #LinkDigital
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Market Like a CMO
245 follower
Most founders think scaling ad revenue means scaling spend. But here’s the real flex: - Spending 5% less on Google Ads… - Driving 20% fewer users… - And still increasing revenue by 50% year-over-year. Why? Because we focused on feeding Google better data, not just buying more traffic. ✅ Higher-quality leads ✅ Smarter targeting ✅ Better conversion events in the CRM Same campaigns. Same funnel. Just cleaner signals and smarter systems. If you’re scaling clicks, but not revenue, this is your sign. Let's connect for more strategies that actually grow your business. #adstrategy #paidads #adsautomation #adstips #marketingtips
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Dan Hinckley
Go Fish Digital • 7666 follower
SEO & AI Tip: Use Google's Antigravity to act as your Google Quality Raters Guidelines Agent. Watch it use Chrome to assess the SERP & your page To identify opportunities for improvement. Here is the exact workflow we use to give an AI agent the "brain" of a Quality Rater: 1. Build The Knowledge Base First. Grab a markdown version of Google's 168-page Quality Rater Guidelines on GitHub. This is the source of truth. Now the model knows exactly what "Needs Met," "YMYL," and "E-E-A-T" actually mean. 2. Ask the Gemini 3 Pro powered Agent in Antigravity to digest that file and convert it into a strict, step-by-step auditing checklist. 3. Give the agent a keyword (e.g., "Digital PR Agencies") and your landing page URL. Then, tell it to open Chrome, navigate to Google, and review the SERP and your page against that checklist. 4. Ask it to create a markdown file with it's review of your site for that keyword using the quality raters guide & checklist. This is where it gets crazy. - Antigravity opens a real Chrome browser instance. It navigates to Google and performs the search. - It analyzes the SERP layout to understand the user intent. It clicks through to your page in the SERP. - It scrolls, reads the footer, checks your "About" page, and evaluates your content depth. - It then creates the markdown file with a review of your page with scores from the Quality Raters Guidelines metric. It even creates a video of the action its takes in Chrome so you can watch it perform the analysis. You get a full report detailing exactly where you passed and where you failed the "Needs Met" criteria. That’s important. You are getting feedback with the same lens that Google applies when assessing SERPs and it does so by understanding the rules of the game. Pro Tip: Don't just audit yourself. Ask Antigravity to run the same review on the #1 ranking page in your niche. - Compare the reports side-by-side. - Do they have better Authorship signals? - Is their Main Content more comprehensive? Does their navigation make "Needs Met" at a faster or better score? Cyrus S. - As the one with the most experience actually working with Google Quality Raters Guidelines. What do you think? Will this provide valuable insight fro SEOs?
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31 commenti -
Straider.ai
41 follower
“Programmatic SEO for SaaS: How to Do It in 2025” by RevvGrowth 🔗 One of the clearest guides to modern programmatic SEO we’ve seen - and it aligns perfectly with what straider.ai delivers: • Automated scalability • Data-driven targeting • Human-level contextualisation We’re excited to see more conversation around AI + SEO = Smart Automation. Read it here → https://lnkd.in/dmdsfsWC
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Jessica Chung
ASOWORLD • 16.682 follower
Why do so many new apps struggle to get search visibility, even with solid products and budgets? 🤔 For most teams, the issue is not features or ads, but keyword ranking acquisition. Without early search traffic, new apps rarely surface in App Store results. This guide shows a practical path to visibility 👉 https://bit.ly/4bjjKd7 #keywordranking #appranking #newapps #startups #ASO #AppMarketing #UserAcquisition #MobileGrowth
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Aline Kunz
Webrepublic AG • 2192 follower
What exactly is SEO and what does an SEO do? Gianluca Fiorelli said the other week something, that sticked with me: „I think that the problem is that SEO never was correctly defined from the start (and GEO is mimicking the same conceptual mistake of associating Optimization with Engine). And we, as practitioners, never really cared to properly define it not only for the benefit of the people working in the industry but especially for those needing it for growth; that’s why a very old idea of SEO as tricking the system thrives still when actually is a zombie.“ Jörg Zimmer 🌻 posted something similar, a bit more than a week ago. He stated, that we SEOs failed to help the world better understand the basics of what we SEOs would like to see. Antonio Blago posted yesterday on one of the topics that we’re discussing a lot within the agency: SEO is at the core strategy, rather then a marketing-tactic, because it hepls gathering user insights and understanding and therefore rather combines marketing, sales, product development and communications. Or how Yasin Durmus would call it: SEO is a cross funcion. So, what is my take on this? What we all agree on, is that SEO is hardly tangable unlike other channels. What do we exactly do? Is it: 👉🏽 Website Optimization? Always my answer when people ask me what I do: I plan websites. 👉🏽 Content Strategy? 👉🏽 Organic Strategy? 👉🏽 Webdevelopement? 👉🏽 User Experience Optimization? 👉🏽 Social Media Optimization? We started - I guess - with SERP visibility. And that implies that you need to understand what Google likes on Websites. But Google likes what people like, so we needed to understand people. But Google also likes to have a clean setup for webcrawlers to save resources. So we also learned to understand how crawling, rendering and indexing works. Social media became relevant for website clicks and the knowledge graph. So we also started doing Social Content. And Online PR. And Online Reputation Management. And UX. And CRO - because conversions are among the few unfakeable measures! More formats became relevant, next to image optimisation, and so on… Are we doing strategy? Yes, but what kind of strategy? Content Strategy? Website Strategy? UX Strategy? It get‘s confusing! So there are two things I‘ll do to help the situation. 1. I‘ll research and write more in detail about the role of SEO, UX and Content Strategy in a Digital Marketing Strategy and the new relationship of SEO (and GEO) and Branding. 2. Jörg Zimmer 🌻 started an initiative to use the GEO bushfire and finally explain SEO to the world. Will you also support Sara Schwartz, Sara Moccand-Sayegh, Murielle Müller, Andrea Frommenwiler 🔎, Sandra Depner, Joeline Fruchi, Gabi Troxler, Thomas Wismer, PhD, Marco Schlauri, Markus Dütsch, Simon Griesser, Max Woelfle? I on purpose only tagged people I know of, that they’re posting every now and then, but: The more, the merrier! Everybody is welcome to join in!❤️
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