LoopMe drives 6% sales lift for Subway

Brand challenge:
Growing market share & conversions

Subway wanted to drive awareness of their new limited edition Chilli Crab Sub to gain market share against competitors. Subway also wanted to increase conversions for their limited edition Chilli Crab Sub.

Brand strategy

Consumer Audiences: leverage PurchaseLoop Audiences to identify users who love chilli crab and create Singapore's QSR-first crab-flavour-based audience targeting segmentation. This allowed Subway to reach a highly elusive custom audience with high purchase intent and likelihood to engage with the campaign creatives.
Creatives: leverage LoopMe’s Creative Studio to target in-market audience with rich media creatives and a pop-up navigator to drive user engagement and visits to Subway.

Campaign results:
Increased sales & awareness

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6%

6%
Incremental sales lift

25%

25%
Increase in intent to visit Subway restaurants

1.6M

1.6M
Impressions driven by Loopme
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