
Xbox lost 'millions' of gamers after price hike and now wants them back
Xbox substantially raised Game Pass prices in October 2025, a price hike that cost Microsoft millions of players, according to Xbox chief strategy officer Matthew Ball. He spoke at Summer Game Fest's The Game Business Live event on Monday and shared insights into the business side of Game Pass. "We …
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PC Gamerflipped into PC Gaming NewsXbox lost 'millions' of Game Pass subscribers after last year's massive price hike
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