| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Segment Type | Sovrn Segment ID | Sovrn Parent Segment ID | Segment Name | Segment Description | Tier Number | Tier 1 | Tier 2 | Tier 3 | Tier 4 | Tier 5 | Tier 6 | Full Path | CPM | % Media Cost | Actively Generated | 7 Day Sovrn Cookie Scale, Global | 7 Day Sovrn Cookie Scale, US | 7 Day HEM Scale, US | 1 Day Average IP Scale, Rolling 7 Days, Global | ||||
298 | Demographic | 358 | 10547 | Male | Readers who identify as Male. | 3 | Demographic | Gender | Male | Demographic > Gender > Male | 0.65 | 0.10 | Yes | 7,346,178 | 7,346,178 | |||||||||
299 | Demographic | 359 | 10547 | Female | Readers who identify as Female. | 3 | Demographic | Gender | Female | Demographic > Gender > Female | 0.65 | 0.10 | Yes | 12,990,524 | 12,990,524 | |||||||||
300 | Demographic | 360 | 10550 | Ownership | Household ownership related segments. | 3 | Demographic | Household Data | Ownership | Demographic > Household Data > Ownership | 0.65 | 0.10 | Yes | 12,778,162 | 12,778,162 | |||||||||
301 | Demographic | 361 | 360 | Renters | Readers who are renters. | 4 | Demographic | Household Data | Ownership | Renters | Demographic > Household Data > Ownership > Renters | 0.65 | 0.10 | Yes | 972,956 | 972,956 | ||||||||
302 | Demographic | 362 | 10557 | Household Income: $0 - $49,999 | Readers whose estimated household income falls within the $0 - $49,999 range. | 4 | Demographic | Household Data | Household Income (USD) | $0 - $49,999 | Demographic > Household Data > Household Income (USD) > $0 - $49,999 | 0.65 | 0.10 | Yes | 4,346,690 | 4,346,690 | ||||||||
303 | Demographic | 363 | 10557 | Household Income: $50,000 - $99,999 | Readers whose estimated household income falls within the $50,000 - $99,999 range. | 4 | Demographic | Household Data | Household Income (USD) | $50,000 - $99,999 | Demographic > Household Data > Household Income (USD) > $50,000 - $99,999 | 0.65 | 0.10 | Yes | 6,837,314 | 6,837,314 | ||||||||
304 | Demographic | 364 | 10557 | Household Income: $100,000 + | Readers whose estimated household income falls within the $100,000 + range. | 4 | Demographic | Household Data | Household Income (USD) | $100,000 + | Demographic > Household Data > Household Income (USD) > $100,000 + | 0.65 | 0.10 | Yes | 4,276,046 | 4,276,046 | ||||||||
305 | Demographic | 369 | 10518 | Education (Highest Level) | Readers who have achieved an education level of Education (Highest Level). | 3 | Demographic | Education and Occupation | Education (Highest Level) | Demographic > Education and Occupation > Education (Highest Level) | 0.65 | 0.10 | Yes | 4,499,951 | 4,499,951 | |||||||||
306 | Demographic | 370 | 369 | College Education | Readers who have achieved an education level of College Education. | 4 | Demographic | Education and Occupation | Education (Highest Level) | College Education | Demographic > Education and Occupation > Education (Highest Level) > College Education | 0.65 | 0.10 | Yes | 3,878,125 | 3,878,125 | ||||||||
307 | Demographic | 371 | 370 | Postgraduate Education | Readers who have achieved an education level of Postgraduate Education. | 5 | Demographic | Education and Occupation | Education (Highest Level) | College Education | Postgraduate Education | Demographic > Education and Occupation > Education (Highest Level) > College Education > Postgraduate Education | 0.65 | 0.10 | Yes | 1,994,005 | 1,994,005 | |||||||
308 | Demographic | 373 | 10632 | Married | Readers who are married. | 3 | Demographic | Marital Status | Married | Demographic > Marital Status > Married | 0.65 | 0.10 | Yes | 10,590,059 | 10,590,059 | |||||||||
309 | Demographic | 374 | 10632 | Single | Readers who are single. | 3 | Demographic | Marital Status | Single | Demographic > Marital Status > Single | 0.65 | 0.10 | Yes | 3,612,393 | 3,612,393 | |||||||||
310 | Demographic | 378 | 10499 | Length of Residence: 15 years | Readers whose length of residence is 15 years | 5 | Demographic | Household Data | Length of Residence | 7+ Years | 15 years | Demographic > Household Data > Length of Residence > 7+ Years > 15 years | 0.65 | 0.10 | Yes | 6,533,615 | 6,533,615 | |||||||
311 | Demographic | 379 | 11986 | Millenials | Readers who are within the age range of Millenials. | 4 | Demographic | Age Range | Generation | Millenials | Demographic > Age Range > Generation > Millenials | 0.65 | 0.10 | Yes | 1,004,043 | 1,004,043 | ||||||||
312 | Demographic | 380 | 11986 | Gen X | Readers who are within the age range of Gen X. | 4 | Demographic | Age Range | Generation | Gen X | Demographic > Age Range > Generation > Gen X | 0.65 | 0.10 | Yes | 4,385,938 | 4,385,938 | ||||||||
313 | Demographic | 381 | 11986 | Boomer | Readers who are within the age range of Boomer. | 4 | Demographic | Age Range | Generation | Boomer | Demographic > Age Range > Generation > Boomer | 0.65 | 0.10 | Yes | 8,270,720 | 8,270,720 | ||||||||
314 | Demographic | 382 | 11986 | Silent Generation | Readers who are within the age range of Silent Generation. | 4 | Demographic | Age Range | Generation | Silent Generation | Demographic > Age Range > Generation > Silent Generation | 0.65 | 0.10 | Yes | 1,518,882 | 1,518,882 | ||||||||
315 | Demographic | 384 | 10515 | 25-29 | Readers who are within the age range of 25-29. | 3 | Demographic | Age Range | 25-29 | Demographic > Age Range > 25-29 | 0.65 | 0.10 | Yes | 15,091 | 15,091 | |||||||||
316 | Demographic | 385 | 10515 | 30-34 | Readers who are within the age range of 30-34. | 3 | Demographic | Age Range | 30-34 | Demographic > Age Range > 30-34 | 0.65 | 0.10 | Yes | 152,421 | 152,421 | |||||||||
317 | Demographic | 386 | 10515 | 35-39 | Readers who are within the age range of 35-39. | 3 | Demographic | Age Range | 35-39 | Demographic > Age Range > 35-39 | 0.65 | 0.10 | Yes | 348,759 | 348,759 | |||||||||
318 | Demographic | 387 | 10515 | 40-44 | Readers who are within the age range of 40-44. | 3 | Demographic | Age Range | 40-44 | Demographic > Age Range > 40-44 | 0.65 | 0.10 | Yes | 700,006 | 700,006 | |||||||||
319 | Demographic | 388 | 10515 | 45-49 | Readers who are within the age range of 45-49. | 3 | Demographic | Age Range | 45-49 | Demographic > Age Range > 45-49 | 0.65 | 0.10 | Yes | 1,029,389 | 1,029,389 | |||||||||
320 | Demographic | 389 | 10515 | 50-54 | Readers who are within the age range of 50-54. | 3 | Demographic | Age Range | 50-54 | Demographic > Age Range > 50-54 | 0.65 | 0.10 | Yes | 1,437,498 | 1,437,498 | |||||||||
321 | Demographic | 390 | 10515 | 55-59 | Readers who are within the age range of 55-59. | 3 | Demographic | Age Range | 55-59 | Demographic > Age Range > 55-59 | 0.65 | 0.10 | Yes | 1,810,399 | 1,810,399 | |||||||||
322 | Demographic | 391 | 10515 | 60-64 | Readers who are within the age range of 60-64. | 3 | Demographic | Age Range | 60-64 | Demographic > Age Range > 60-64 | 0.65 | 0.10 | Yes | 2,267,364 | 2,267,364 | |||||||||
323 | Demographic | 392 | 10515 | 65-69 | Readers who are within the age range of 65-69. | 3 | Demographic | Age Range | 65-69 | Demographic > Age Range > 65-69 | 0.65 | 0.10 | Yes | 7,503,721 | 7,503,721 | |||||||||
324 | Demographic | 394 | 10635 | $75000 - $99999 | Readers whose estimated personal income falls within the $75000 - $99999 range. | 4 | Demographic | Personal Finance | Income (USD) | $75000 - $99999 | Demographic > Personal Finance > Income (USD) > $75000 - $99999 | 0.65 | 0.10 | Yes | 6,837,314 | 6,837,314 | ||||||||
325 | Demographic | 395 | 10635 | $50000 - $74999 | Readers whose estimated personal income falls within the $50000 - $74999 range. | 4 | Demographic | Personal Finance | Income (USD) | $50000 - $74999 | Demographic > Personal Finance > Income (USD) > $50000 - $74999 | 0.65 | 0.10 | Yes | 2,279,916 | 2,279,916 | ||||||||
326 | Demographic | 396 | 10635 | $100000 - $149999 | Readers whose estimated personal income falls within the $100000 - $149999 range. | 4 | Demographic | Personal Finance | Income (USD) | $100000 - $149999 | Demographic > Personal Finance > Income (USD) > $100000 - $149999 | 0.65 | 0.10 | Yes | 2,552,460 | 2,552,460 | ||||||||
327 | Demographic | 398 | 10557 | Household Income: $150,000 - $199,999 | Readers whose estimated household income falls within the $150,000 - $199,999 range. | 4 | Demographic | Household Data | Household Income (USD) | $150,000 - $199,999 | Demographic > Household Data > Household Income (USD) > $150,000 - $199,999 | 0.65 | 0.10 | Yes | 1,056,302 | 1,056,302 | ||||||||
328 | Demographic | 399 | 10635 | $200,000-$249,999 | Readers whose estimated personal income falls within the $200,000-$249,999 range. | 4 | Demographic | Personal Finance | Income (USD) | $200,000-$249,999 | Demographic > Personal Finance > Income (USD) > $200,000-$249,999 | 0.65 | 0.10 | Yes | 1,110,003 | 1,110,003 | ||||||||
329 | Demographic | 400 | 10635 | $250,000+ | Readers whose estimated personal income falls within the $250,000+ range. | 4 | Demographic | Personal Finance | Income (USD) | $250,000+ | Demographic > Personal Finance > Income (USD) > $250,000+ | 0.65 | 0.10 | Yes | 667,284 | 667,284 | ||||||||
330 | Demographic | 401 | 11987 | Dog Owner | Readers who own a dog. | 4 | Demographic | Household Data | Pet Owners | Dog Owner | Demographic > Household Data > Pet Owners > Dog Owner | 0.65 | 0.10 | Yes | 4,773,739 | 4,773,739 | ||||||||
331 | Demographic | 402 | 11987 | Cat Owner | Readers who own a cat. | 4 | Demographic | Household Data | Pet Owners | Cat Owner | Demographic > Household Data > Pet Owners > Cat Owner | 0.65 | 0.10 | Yes | 3,324,348 | 3,324,348 | ||||||||
332 | Demographic | 403 | 11987 | Horse Owner | Readers who own a horse. | 4 | Demographic | Household Data | Pet Owners | Horse Owner | Demographic > Household Data > Pet Owners > Horse Owner | 0.65 | 0.10 | Yes | 4,714,565 | 4,714,565 | ||||||||
333 | Demographic | 594 | 11988 | American Express - Regular | Covers individuals using premium American Express credit cards, emphasizing travel rewards, perks, and spending patterns. | 4 | Demographic | Personal Finance | Credit Card | American Express - Regular | Demographic > Personal Finance > Credit Card > American Express - Regular | 0.65 | 0.10 | Yes | 643,983 | 643,983 | ||||||||
334 | Demographic | 595 | 11988 | American Express - Premium | Highlights American Express regular cardholders, focusing on general credit usage and financial preferences. | 4 | Demographic | Personal Finance | Credit Card | American Express - Premium | Demographic > Personal Finance > Credit Card > American Express - Premium | 0.65 | 0.10 | Yes | 2,620,820 | 2,620,820 | ||||||||
335 | Demographic | 596 | 11988 | Discover - Premium | Explores consumers using premier Discover credit cards, emphasizing cash-back rewards and financial habits. | 4 | Demographic | Personal Finance | Credit Card | Discover - Premium | Demographic > Personal Finance > Credit Card > Discover - Premium | 0.65 | 0.10 | Yes | 962,382 | 962,382 | ||||||||
336 | Demographic | 597 | 11988 | Discover - Regular | Readers who use regular Discover credit cards. | 4 | Demographic | Personal Finance | Credit Card | Discover - Regular | Demographic > Personal Finance > Credit Card > Discover - Regular | 0.65 | 0.10 | Yes | 2,231,441 | 2,231,441 | ||||||||
337 | Demographic | 598 | 11988 | Gasoline Benefits - Premium | Covers individuals using premium gas credit cards, focusing on fuel rewards, travel perks, and spending patterns. | 4 | Demographic | Personal Finance | Credit Card | Gasoline Benefits - Premium | Demographic > Personal Finance > Credit Card > Gasoline Benefits - Premium | 0.65 | 0.10 | Yes | 1,462,908 | 1,462,908 | ||||||||
338 | Demographic | 599 | 11988 | Gasoline Benefits - Regular | Highlights regular gas credit cardholders, emphasizing cash-back options and discounts on fuel purchases. | 4 | Demographic | Personal Finance | Credit Card | Gasoline Benefits - Regular | Demographic > Personal Finance > Credit Card > Gasoline Benefits - Regular | 0.65 | 0.10 | No | ||||||||||
339 | Demographic | 600 | 11988 | Mastercard - Premium | Focuses on premium MasterCard holders, highlighting exclusive benefits such as higher rewards and travel perks. | 4 | Demographic | Personal Finance | Credit Card | Mastercard - Premium | Demographic > Personal Finance > Credit Card > Mastercard - Premium | 0.65 | 0.10 | Yes | 3,084,073 | 3,084,073 | ||||||||
340 | Demographic | 601 | 11988 | Mastercard - Regular | Covers regular MasterCard users, emphasizing standard credit card features like cash-back and low fees. | 4 | Demographic | Personal Finance | Credit Card | Mastercard - Regular | Demographic > Personal Finance > Credit Card > Mastercard - Regular | 0.65 | 0.10 | Yes | 4,798,483 | 4,798,483 | ||||||||
341 | Demographic | 602 | 11988 | Visa - Premium | Explores consumers using premium Visa cards, highlighting travel rewards, concierge services, and enhanced security. | 4 | Demographic | Personal Finance | Credit Card | Visa - Premium | Demographic > Personal Finance > Credit Card > Visa - Premium | 0.65 | 0.10 | Yes | 3,084,073 | 3,084,073 | ||||||||
342 | Demographic | 603 | 11988 | Visa - Regular | Highlights regular Visa cardholders, focusing on everyday use, affordability, and ease of access. | 4 | Demographic | Personal Finance | Credit Card | Visa - Regular | Demographic > Personal Finance > Credit Card > Visa - Regular | 0.65 | 0.10 | Yes | 6,650,715 | 6,650,715 | ||||||||
343 | Demographic | 604 | 11988 | Bank Specific | Covers credit cardholders who primarily use bank-issued cards, focusing on convenience and integration with banking services. | 4 | Demographic | Personal Finance | Credit Card | Bank Specific | Demographic > Personal Finance > Credit Card > Bank Specific | 0.65 | 0.10 | No | ||||||||||
344 | Demographic | 605 | 11988 | Gasoline Benefits | Highlights credit card users who primarily utilize gas cards for fuel-related purchases. | 4 | Demographic | Personal Finance | Credit Card | Gasoline Benefits | Demographic > Personal Finance > Credit Card > Gasoline Benefits | 0.65 | 0.10 | No | ||||||||||
345 | Demographic | 607 | 11988 | Unknown Credit Card | Covers users with unspecified credit card types, emphasizing diverse usage patterns. | 4 | Demographic | Personal Finance | Credit Card | Unknown Credit Card | Demographic > Personal Finance > Credit Card > Unknown Credit Card | 0.65 | 0.10 | Yes | 13,612,590 | 13,612,590 | ||||||||
346 | Demographic | 608 | 11988 | Premium Credit Card | Highlights individuals using premium credit cards across providers, focusing on exclusive perks and benefits. | 4 | Demographic | Personal Finance | Credit Card | Premium Credit Card | Demographic > Personal Finance > Credit Card > Premium Credit Card | 0.65 | 0.10 | No | ||||||||||
347 | Demographic | 609 | 11988 | Department Store Specific Credit Card | Explores users holding department store credit cards, emphasizing retail rewards and store-exclusive benefits. | 4 | Demographic | Personal Finance | Credit Card | Department Store Specific Credit Card | Demographic > Personal Finance > Credit Card > Department Store Specific Credit Card | 0.65 | 0.10 | No | ||||||||||
348 | Demographic | 610 | 11988 | Credit Card User | Covers general credit card users, focusing on diverse spending habits and usage purposes. | 4 | Demographic | Personal Finance | Credit Card | Credit Card User | Demographic > Personal Finance > Credit Card > Credit Card User | 0.65 | 0.10 | Yes | 14,303,611 | 14,303,611 | ||||||||
349 | Demographic | 611 | 11988 | Newly Issued Credit Card | Highlights newly issued credit cards, emphasizing introductory offers, promotional rates, and first-time user benefits. | 4 | Demographic | Personal Finance | Credit Card | Newly Issued Credit Card | Demographic > Personal Finance > Credit Card > Newly Issued Credit Card | 0.65 | 0.10 | Yes | 1,106,645 | 1,106,645 | ||||||||
350 | Demographic | 613 | 11989 | Owns Invesment Accounts | Covers investment-related accounting, focusing on tracking finances, tax planning, and portfolio management. | 4 | Demographic | Personal Finance | Investments | Owns Invesment Accounts | Demographic > Personal Finance > Investments > Owns Invesment Accounts | 0.65 | 0.10 | Yes | 1,222,262 | 1,222,262 | ||||||||
351 | Demographic | 614 | 11989 | Pension Investments | Explores personal investment strategies, including saving for retirement, education, and general wealth-building. | 4 | Demographic | Personal Finance | Investments | Pension Investments | Demographic > Personal Finance > Investments > Pension Investments | 0.65 | 0.10 | Yes | 8,754,051 | 8,754,051 | ||||||||
352 | Demographic | 615 | 11989 | Real Estate Invesments | Highlights investment in real estate, focusing on property buying, rental income, and market trends. | 4 | Demographic | Personal Finance | Investments | Real Estate Invesments | Demographic > Personal Finance > Investments > Real Estate Invesments | 0.65 | 0.10 | Yes | 1,372,039 | 1,372,039 | ||||||||
353 | Demographic | 616 | 11989 | Stock Investments | Covers stock market investments, emphasizing trading strategies, portfolio diversification, and market analysis. | 4 | Demographic | Personal Finance | Investments | Stock Investments | Demographic > Personal Finance > Investments > Stock Investments | 0.65 | 0.10 | Yes | 2,804,876 | 2,804,876 | ||||||||
354 | Demographic | 617 | 11989 | Reads Financial News | Focuses on individuals actively reading financial news, highlighting their interest in staying informed about markets and investment opportunities. | 4 | Demographic | Personal Finance | Investments | Reads Financial News | Demographic > Personal Finance > Investments > Reads Financial News | 0.65 | 0.10 | Yes | 1,385,820 | 1,385,820 | ||||||||
355 | Demographic | 618 | 11989 | Researching Investments | Focuses on individuals actively seeking financial opportunities, including loans, funding, and income sources. | 4 | Demographic | Personal Finance | Investments | Researching Investments | Demographic > Personal Finance > Investments > Researching Investments | 0.65 | 0.10 | Yes | 2,266,571 | 2,266,571 | ||||||||
356 | Demographic | 619 | 11989 | International Group Investments | Covers investment groups with an international focus, emphasizing global markets, partnerships, and cross-border opportunities. | 4 | Demographic | Personal Finance | Investments | International Group Investments | Demographic > Personal Finance > Investments > International Group Investments | 0.65 | 0.10 | Yes | 9,987,114 | 9,987,114 | ||||||||
357 | Demographic | 620 | 11989 | Foreign Investments | Highlights investments made in foreign markets, including international stocks, real estate, and currencies. | 4 | Demographic | Personal Finance | Investments | Foreign Investments | Demographic > Personal Finance > Investments > Foreign Investments | 0.65 | 0.10 | Yes | 559,374 | 559,374 | ||||||||
358 | Demographic | 621 | 11989 | Estate and Property Ownership Investments | Focuses on individuals owning established properties, emphasizing real estate management and investment opportunities. | 4 | Demographic | Personal Finance | Investments | Estate and Property Ownership Investments | Demographic > Personal Finance > Investments > Estate and Property Ownership Investments | 0.65 | 0.10 | Yes | 705,974 | 705,974 | ||||||||
359 | Demographic | 657 | 10515 | Age 21 | Readers who are within the age range of Age 21. | 3 | Demographic | Age Range | Age 21 | Demographic > Age Range > Age 21 | 0.65 | 0.10 | Yes | 15,253,913 | 15,253,913 | |||||||||
360 | Demographic | 719 | 11990 | International Group Donor | Highlights individuals donating to international causes, including global relief, development, and education initiatives. | 4 | Demographic | Personal Finance | Philanthropy | International Group Donor | Demographic > Personal Finance > Philanthropy > International Group Donor | 0.65 | 0.10 | Yes | 77,301 | 77,301 | ||||||||
361 | Demographic | 720 | 11990 | Mail Order Donor | Covers donors who prefer contributing through mail-order systems, emphasizing convenience and direct engagement with charitable organizations. | 4 | Demographic | Personal Finance | Philanthropy | Mail Order Donor | Demographic > Personal Finance > Philanthropy > Mail Order Donor | 0.65 | 0.10 | Yes | 391,143 | 391,143 | ||||||||
362 | Demographic | 721 | 11990 | Charitable Donor | Focuses on individuals who regularly contribute to charitable organizations across various causes. | 4 | Demographic | Personal Finance | Philanthropy | Charitable Donor | Demographic > Personal Finance > Philanthropy > Charitable Donor | 0.65 | 0.10 | Yes | 9,954,416 | 9,954,416 | ||||||||
363 | Demographic | 722 | 11990 | Animal Causes Donor | Highlights individuals who donate to animal-related causes, including shelters, wildlife protection, and conservation. | 4 | Demographic | Personal Finance | Philanthropy | Animal Causes Donor | Demographic > Personal Finance > Philanthropy > Animal Causes Donor | 0.65 | 0.10 | Yes | 1,845,890 | 1,845,890 | ||||||||
364 | Demographic | 723 | 11990 | Arts Donor | Covers donors supporting artistic endeavors, including museums, theater, music, and cultural preservation. | 4 | Demographic | Personal Finance | Philanthropy | Arts Donor | Demographic > Personal Finance > Philanthropy > Arts Donor | 0.65 | 0.10 | Yes | 180,903 | 180,903 | ||||||||
365 | Demographic | 724 | 11990 | Kids Causes Donor | Focuses on donors contributing to children’s causes, including education, healthcare, and youth programs. | 4 | Demographic | Personal Finance | Philanthropy | Kids Causes Donor | Demographic > Personal Finance > Philanthropy > Kids Causes Donor | 0.65 | 0.10 | Yes | 2,313,599 | 2,313,599 | ||||||||
366 | Demographic | 725 | 11990 | Wildlife Causes Donor | Highlights individuals supporting wildlife conservation efforts, including habitat preservation and species protection. | 4 | Demographic | Personal Finance | Philanthropy | Wildlife Causes Donor | Demographic > Personal Finance > Philanthropy > Wildlife Causes Donor | 0.65 | 0.10 | No | ||||||||||
367 | Demographic | 726 | 11990 | Environmental Causes Donor | Covers donors contributing to environmental causes, such as climate change initiatives, renewable energy, and sustainability programs. | 4 | Demographic | Personal Finance | Philanthropy | Environmental Causes Donor | Demographic > Personal Finance > Philanthropy > Environmental Causes Donor | 0.65 | 0.10 | Yes | 7,659 | 7,659 | ||||||||
368 | Demographic | 727 | 11990 | Health Causes Donor | Focuses on individuals donating to healthcare-related causes, including disease research, hospitals, and wellness initiatives. | 4 | Demographic | Personal Finance | Philanthropy | Health Causes Donor | Demographic > Personal Finance > Philanthropy > Health Causes Donor | 0.65 | 0.10 | Yes | 3,878,687 | 3,878,687 | ||||||||
369 | Demographic | 728 | 11990 | International Aid Donor | Highlights donors supporting international aid efforts, including disaster relief, poverty alleviation, and global education. | 4 | Demographic | Personal Finance | Philanthropy | International Aid Donor | Demographic > Personal Finance > Philanthropy > International Aid Donor | 0.65 | 0.10 | Yes | 77,301 | 77,301 | ||||||||
370 | Demographic | 729 | 11990 | Political Donor | Covers individuals donating to political causes, including campaigns, advocacy groups, and policy initiatives. | 4 | Demographic | Personal Finance | Philanthropy | Political Donor | Demographic > Personal Finance > Philanthropy > Political Donor | 0.65 | 0.10 | No | 7,750,710 | 7,750,710 | ||||||||
371 | Demographic | 730 | 11990 | Conservative Political Donor | Focuses on donors contributing to conservative political campaigns and organizations. | 4 | Demographic | Personal Finance | Philanthropy | Conservative Political Donor | Demographic > Personal Finance > Philanthropy > Conservative Political Donor | 0.65 | 0.10 | No | 115,970 | 115,970 | ||||||||
372 | Demographic | 731 | 11990 | Liberal Political Donor | Highlights individuals supporting liberal political causes, campaigns, and advocacy groups. | 4 | Demographic | Personal Finance | Philanthropy | Liberal Political Donor | Demographic > Personal Finance > Philanthropy > Liberal Political Donor | 0.65 | 0.10 | No | 69,533 | 69,533 | ||||||||
373 | Demographic | 732 | 11990 | Religious Donor | Covers donors contributing to religious organizations, including churches, faith-based charities, and missions. | 4 | Demographic | Personal Finance | Philanthropy | Religious Donor | Demographic > Personal Finance > Philanthropy > Religious Donor | 0.65 | 0.10 | No | 2,494,568 | 2,494,568 | ||||||||
374 | Demographic | 733 | 11990 | Veterans Donor | Focuses on individuals donating to veteran-related causes, including support programs, healthcare, and housing initiatives. | 4 | Demographic | Personal Finance | Philanthropy | Veterans Donor | Demographic > Personal Finance > Philanthropy > Veterans Donor | 0.65 | 0.10 | Yes | 1,482,176 | 1,482,176 | ||||||||
375 | Demographic | 734 | 11990 | Other Donor | Covers individuals donating to causes outside traditional categories, emphasizing niche or lesser-known charities. | 4 | Demographic | Personal Finance | Philanthropy | Other Donor | Demographic > Personal Finance > Philanthropy > Other Donor | 0.65 | 0.10 | Yes | 1,521,607 | 1,521,607 | ||||||||
376 | Demographic | 735 | 11990 | Commercial Charities Donor | Highlights individuals contributing to charities run or supported by commercial organizations. | 4 | Demographic | Personal Finance | Philanthropy | Commercial Charities Donor | Demographic > Personal Finance > Philanthropy > Commercial Charities Donor | 0.65 | 0.10 | Yes | 7,211,630 | 7,211,630 | ||||||||
377 | Demographic | 1057 | 10571 | College | Household life stage, college | 3 | Demographic | Household Data | Life Stage | College | Demographic > Household Data > Life Stage > College | 0.65 | 0.10 | Yes | 777,417 | 469,929 | 2,543,671 | |||||||
378 | Demographic | 10470 | 10638 | Less than $10,000 | Readers whose personal affluence level is less than $10,000. | 4 | Demographic | Personal Finance | Personal Level Affluence (USD) | Less than $10,000 | Demographic > Personal Finance > Personal Level Affluence (USD) > Less than $10,000 | 0.65 | 0.10 | No | ||||||||||
379 | Demographic | 10471 | 10638 | $10,000-$14,999 | Readers whose personal affluence level is between $10,000-$14,999. | 4 | Demographic | Personal Finance | Personal Level Affluence (USD) | $10,000-$14,999 | Demographic > Personal Finance > Personal Level Affluence (USD) > $10,000-$14,999 | 0.65 | 0.10 | No | ||||||||||
380 | Demographic | 10472 | 10638 | $15,000-$19,999 | Readers whose personal affluence level is between $15,000-$19,999. | 4 | Demographic | Personal Finance | Personal Level Affluence (USD) | $15,000-$19,999 | Demographic > Personal Finance > Personal Level Affluence (USD) > $15,000-$19,999 | 0.65 | 0.10 | No | ||||||||||
381 | Demographic | 10473 | 10638 | $20000 - $39999 | Readers whose personal affluence level is between $20000 - $39999. | 4 | Demographic | Personal Finance | Personal Level Affluence (USD) | $20000 - $39999 | Demographic > Personal Finance > Personal Level Affluence (USD) > $20000 - $39999 | 0.65 | 0.10 | No | ||||||||||
382 | Demographic | 10474 | 10638 | $40000 - $49999 | Readers whose personal affluence level is between $40000 - $49999. | 4 | Demographic | Personal Finance | Personal Level Affluence (USD) | $40000 - $49999 | Demographic > Personal Finance > Personal Level Affluence (USD) > $40000 - $49999 | 0.65 | 0.10 | No | ||||||||||
383 | Demographic | 10475 | 10639 | Low Net Worth | Readers who have Low Net Worth. | 4 | Demographic | Personal Finance | Personal Level Affluence Band | Low Net Worth | Demographic > Personal Finance > Personal Level Affluence Band > Low Net Worth | 0.65 | 0.10 | No | ||||||||||
384 | Demographic | 10476 | 10638 | $50000 - $74999 | Readers whose personal affluence level is between $50000 - $74999. | 4 | Demographic | Personal Finance | Personal Level Affluence (USD) | $50000 - $74999 | Demographic > Personal Finance > Personal Level Affluence (USD) > $50000 - $74999 | 0.65 | 0.10 | No | ||||||||||
385 | Demographic | 10477 | 10638 | $75000 - $99999 | Readers whose personal affluence level is between $75000 - $99999. | 4 | Demographic | Personal Finance | Personal Level Affluence (USD) | $75000 - $99999 | Demographic > Personal Finance > Personal Level Affluence (USD) > $75000 - $99999 | 0.65 | 0.10 | No | ||||||||||
386 | Demographic | 10478 | 10639 | Mid Net Worth | Readers who have Mid Net Worth. | 4 | Demographic | Personal Finance | Personal Level Affluence Band | Mid Net Worth | Demographic > Personal Finance > Personal Level Affluence Band > Mid Net Worth | 0.65 | 0.10 | No | ||||||||||
387 | Demographic | 10479 | 10638 | $100000 - $149999 | Readers whose personal affluence level is between $100000 - $149999. | 4 | Demographic | Personal Finance | Personal Level Affluence (USD) | $100000 - $149999 | Demographic > Personal Finance > Personal Level Affluence (USD) > $100000 - $149999 | 0.65 | 0.10 | No | ||||||||||
388 | Demographic | 10480 | 10638 | $150,000-$174,999 | Readers whose personal affluence level is between $150,000-$174,999. | 4 | Demographic | Personal Finance | Personal Level Affluence (USD) | $150,000-$174,999 | Demographic > Personal Finance > Personal Level Affluence (USD) > $150,000-$174,999 | 0.65 | 0.10 | No | ||||||||||
389 | Demographic | 10481 | 10638 | $175,000-$199,999 | Readers whose personal affluence level is between $175,000-$199,999. | 4 | Demographic | Personal Finance | Personal Level Affluence (USD) | $175,000-$199,999 | Demographic > Personal Finance > Personal Level Affluence (USD) > $175,000-$199,999 | 0.65 | 0.10 | No | ||||||||||
390 | Demographic | 10482 | 10638 | $200,000-$249,999 | Readers whose personal affluence level is between $200,000-$249,999. | 4 | Demographic | Personal Finance | Personal Level Affluence (USD) | $200,000-$249,999 | Demographic > Personal Finance > Personal Level Affluence (USD) > $200,000-$249,999 | 0.65 | 0.10 | No | ||||||||||
391 | Demographic | 10483 | 10638 | $250,000-$500,000 | Readers whose personal affluence level is between $250,000-$500,000. | 4 | Demographic | Personal Finance | Personal Level Affluence (USD) | $250,000-$500,000 | Demographic > Personal Finance > Personal Level Affluence (USD) > $250,000-$500,000 | 0.65 | 0.10 | No | ||||||||||
392 | Demographic | 10484 | 10638 | $500,000-$1,000,000 | Readers whose personal affluence level is between $500,000-$1,000,000. | 4 | Demographic | Personal Finance | Personal Level Affluence (USD) | $500,000-$1,000,000 | Demographic > Personal Finance > Personal Level Affluence (USD) > $500,000-$1,000,000 | 0.65 | 0.10 | No | ||||||||||
393 | Demographic | 10485 | 10638 | $1,000,000+ | Readers whose personal affluence level is over $1,000,000+. | 4 | Demographic | Personal Finance | Personal Level Affluence (USD) | $1,000,000+ | Demographic > Personal Finance > Personal Level Affluence (USD) > $1,000,000+ | 0.65 | 0.10 | No | ||||||||||
394 | Demographic | 10486 | 10639 | High Net Worth | Readers who have High Net Worth. | 4 | Demographic | Personal Finance | Personal Level Affluence Band | High Net Worth | Demographic > Personal Finance > Personal Level Affluence Band > High Net Worth | 0.65 | 0.10 | No | ||||||||||
395 | Demographic | 10487 | 10603 | 1 Child | 1 child household. | 4 | Demographic | Household Data | Number of Children | 1 Child | Demographic > Household Data > Number of Children > 1 Child | 0.65 | 0.10 | No | ||||||||||
396 | Demographic | 10488 | 10603 | 2 Child | 2 child household. | 4 | Demographic | Household Data | Number of Children | 2 Child | Demographic > Household Data > Number of Children > 2 Child | 0.65 | 0.10 | No |