the LEGO Group

Ahead of the UN’s #InternationalDayofPlay later this week, we’re going #BehindTheBricks to hear from LEGO® colleagues in two special episodes of Minifigures. Massive stories. 👀 Jinny, Jake, Jens, Victoria, Krestine, Cesar and Filipe share what it really takes to bring Play Day to life and what it means to pause, connect, and play together with colleagues around the world. 🤸 Because when we make space for play, we unlock imagination, spark creativity, strengthen connections, and build something big. ✨ 📺 Watch all episodes → https://loom.ly/E9KsOjs. #LearningThroughPlay #JustImagine

1,000 races. One brick-tastic celebration 🏁 Hitting the Monaco GP this weekend: special livery helmets inspired by our LEGO® sets, made to celebrate McLaren Racing’s 1000th Grand Prix. To mark this huge milestone, we are unveiling new helmets that were co-designed with McLaren Mastercard Formula 1 Team Drivers Lando Norris and Oscar Piastri. And yes, of course, there are minifigure versions of the drivers. Read more: https://loom.ly/ahBrSsg

Unveiled today: The next chapter of LEGO® SMART Play™! LEGO Pokémon™ SMART Play unlocks new ways to experience the Pokémon Trainer journey with screen-free, hands-on LEGO play, where children can build, train, nurture and battle with some of their favourite Pokémon. Twelve new sets are coming soon. Better check your Pokédex. Choose your first partner wisely. Read more here: https://lnkd.in/eRSsGFyY #LEGOPlay #Pokemon #LEGOPokemon #LEGOSMARTPlay The Pokémon Company International

🚨Play is under pressure but Jason Momoa is here to save the day. New research shows just five hours of play a week can significantly boost family happiness and wellbeing - yet an increasing number of families say they aren't getting enough play. Enter Jason Momoa. Taking on his boldest role yet as the new LEGO(r) Playmaker, he's on a mission to help families rediscover the power of play. From blockbuster to boardroom, Jason brings his signature playful thinking (and a few “brick clicks”) to centre stage to present his ideas to get the whole world playing. Join us, and Jason, on June 11 to celebrate #WorldPlayDay and #NeverStopPlaying. 🎉

Every LEGO® set begins with imagination. ✨   For many of our fans, it starts with a box. Before the bricks hit the table or the instructions are opened, it’s the packaging that sparks curiosity and brings the story to life.   That’s exactly where I come in. 🎨   I joined the LEGO Group in 2023 as a Creative Manager in the Visual Studio team, and I’ve always been fascinated by how ideas evolve into visual stories. Now, I get to help create those first magical moments for our fans every day.   👀 Want to see how it all comes together? Check out my story → https://lnkd.in/dvBVf5kk   #JustImagine #BehindTheBricks

What was going on in Innovation House Reception last week? 🤔 Spoiler: not your usual coffee chats. 😉 64 students from the Royal Danish Academy (Visual Design & Interaction BA) took over for an afternoon of LEGO® Design, big questions, and Smart Play™ in action. From exploring Interaction Design with Jill Lin, to diving into interactivity with Stephen Morris, to hands-on breakout sessions and bold intern presentations - the space was full of curiosity, creativity, and fresh perspectives. 🎨 The energy? Exactly what we hope for: thoughtful, playful, and full of “what ifs.” If we’ve helped expand their idea space - mission accomplished. And who knows… we might see some familiar faces back here soon. 👀 Curious? Discover more about LEGO® Design → https://loom.ly/PNgLpzE #JustImagine #BehindTheBricks

What if wellbeing is something that just… clicks? 💙 For us, it’s made up of different pieces - #Body, #Mind, #Community and #Places - that come together to support our colleagues and give them peace of mind every day. In this episode, Emina, Lisette, Patricia, Jack and Ashley share how those pieces click into place in real life. 📺 Watch all episodes → https://loom.ly/MbuVQzU. #Wellbeing #BehindTheBricks #JustImagine #PeaceOfMind

13 years ago, I didn’t enter the the LEGO Group with a clear plan. I took a chance ✨ And over time, that chance shaped my entire career; from coding to digital production, to portfolio management, to leadership in Our LEGO Agency!   Looking back, the biggest learning hasn’t been about roles or titles. It’s been this: 👉 when you focus on people, things tend to grow 🌱 - The teams you work with - The team you help build - The conversations you have  - The laughs you share  - The trust you build  That’s what really makes the difference.   I’ve been lucky to grow in an environment where that truly matters ❤️   If you’re curious about my journey, you can read more here: https://lnkd.in/eMqn847b   #JustImagine #BehindTheBricks #LEGOcareers #OurLEGOAgency

Turns out, the galaxy fits nicely on a soundstage. 💫 Watch how our team made our latest LEGO® Star Wars™ campaign, Grogu & You, feel like something straight out of a galaxy far, far away. With miniature LEGO pieces and minute attention to detail, the soundstage from this one was not parsecs away from the original filmmaking magic. ✨ 🎬 To watch the finished film → https://lnkd.in/eVRBZHce #LEGOStarWars #StarWars #TheMandalorianAndGrogu #BehindTheScenes #CreativePlay  #GroguAndYou

Still think it's AI? 👀 Watch the real BTS 😂 🏆 #LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece #Mbappé #Messi #Ronaldo #ViniJr