ABOUT YOU

Too many celebrities at one party? Exactly right for ABOUT YOU. Guido Maria Kretschmer. Marina Hoermanseder. Kevin Trapp. Zoe Wees. Ski Aggu. Victoria Swarovski. In one spot. What sounds like "too much" at first is the idea behind our new brand campaign, "House Party". These aren’t traditional testimonials. They have all launched their own Celebrity Collections by ABOUT YOU, this is where they come together. The campaign doesn’t feel like a classic TVC. It feels more like a feed. Fast. Unpredictable. Full of different styles and perspectives. No single focus. No one main character. Just everything happening at once. That's how ABOUT YOU works. Many brands. Many styles. Many personalities. All at the same time. #ABOUTYOU #BrandCampaign #Fashion #Marketing #Advertising

✨ Timeless. Minimalist. Essential. We are thrilled to announce the launch of the base theory by Ann-Kathrin Götze. 🤍 With this new label, we continue to expand our ABOUT YOU Celebrity Collections, offering a brand that focuses on substance and modern elegance. By partnering with Ann-Kathrin, we are bringing timeless staples to a community that values aesthetic longevity over fleeting trends. 🏷️ The debut is all about "less is more": A curated 18-piece capsule featuring neutral tones and clean silhouettes. From the signature linen-blend suit to the perfect boat-neck blouse, every piece is designed to be a versatile building block for the modern wardrobe. #ABOUTYOU #CelebrityCollections #fashionnews #springsummer26

CAREERS START HERE. THE PARTY STARTS AFTER. 🚀 We are heading to the Future Leader Summit by CHEFTREFF, one of the biggest summits for young talents. It's a place where ambitious minds in tech and commerce meet to exchange ideas and network with people who have the drive to actually make things happen. Exactly our kind of crowd and the perfect place to build connections that go far beyond Hamburg. ✨ Come meet us at our two-story lounge on April 10 & 11 at the Congress Center Hamburg (CCH), booth 20. 💬 Let’s talk ABOUT YOU. About what drives you, where you want to go and what your next step could look like. And who knows, maybe your next step leads you straight to our Hamburg headquarters. 🪩 And because the best conversations don’t end, when the event does… On April 11, we’re hosting the official ABOUT YOU Afterparty at the Coda Club, right next to the CCH. This is an exclusive, invite-only event where great conversations continue, the music gets louder and the drinks are on us. Want to be part of both? Together with CHEFTREFF we’re giving away 4×2 tickets for the Future Leader Summit plus exclusive afterparty access. All you have to do, to show us you want to take part:  🧡Like this post 🤝Tag the person you want to bring Our team on site (pictured below) is looking forward to meeting you! #ABOUTYOU #FUTURELEADERSUMMIT #CHEFTREFF

FIRST FINANCIAL YEAR IN THE ZALANDO GROUP – ⚡ WE’RE OFF TO A STRONG START Today, we released the results of our first joint financial year since becoming part of the Zalando Group. The results show the strength of what we are building together. In FY 2025, we delivered strong, profitable growth, reaching the high end of our full-year guidance. 💥 62 million active customers, a new record for the Group 💥 Group GMV and revenue growing 14.7% and 16.8%, respectively 💥 Adjusted EBIT rising to 590.7 million euros 💥 B2B revenue surpassing 1 billion euros, up 14.6% year-over-year In B2C, ABOUT YOU and Zalando are scaling a multi-app approach across Zalando, ABOUT YOU, and Lounge by Zalando. Built on the Group's data and infrastructure platform, supercharged by AI, this improves discovery and personalization, making the experience more relevant for customers and more efficient for partners. In B2B, we continue building an operating system for fashion and lifestyle. Today, the ABOUT YOU Group's SCAYLE Commerce Engine announced its global partnership with Levi Strauss & Co., becoming the e-commerce platform for Levi’s® across the U.S., Canada, and Europe. 👏 Kudos to our colleagues at SCAYLE, turning their growing presence in the U.S., the world’s largest software-as-a-service market, into customer wins. 1️⃣ ONE YEAR IN, AND COUNTING. Read more: https://lnkd.in/e4qWsFYU #ZalandoxABOUTYOU  #FinancialReports  #Profitability  #Growth

FASHION MEETS ENTERTAINMENT 𝗪𝗲'𝗿𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝗹𝘆®. What happens when you combine ABOUT YOU's fashion DNA with the reach of ProSiebenSat.1 Media SE? Meet everly®! Our new joint brand, officially launching today. 🔥 𝗠𝗮𝗸𝗶𝗻𝗴 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝘀𝗶𝗺𝗽𝗹𝗲. We focus on a capsule wardrobe of versatile essentials designed to make everyday dressing easier without compromising on style. Minimalist, timeless, and easy to mix and match for any occasion. 🤝 𝗔 𝗯𝗲𝘀𝘁-𝗼𝗳-𝗯𝗼𝘁𝗵-𝘄𝗼𝗿𝗹𝗱𝘀 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻. This collaboration brings together the best of two industries. ABOUT YOU contributes 11+ years of fashion expertise, tech know-how, and a global supplier network. ProSiebenSat.1 adds decades of experience in brand building as an entertainment powerhouse, along with tremendous media reach – from GNTM to taff. 🚀 𝗔 𝟯𝟲𝟬° 𝗯𝗿𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. Together, we're creating a holistic brand experience: While emotional TV spots position everly® as a new "love brand", we translate the brand idea across social media. On the new brand account @weareeverly, we're now sharing wardrobe organization tips, care hacks, and outfit inspiration. Learn more about the launch: https://lnkd.in/eBrgn4uX, and explore the everly® collection in the comments. 👇 We're incredibly excited about this long-term partnership, and the next collection for Fall is already in the works. #ABOUTYOU #ProSiebenSat.1 #ExclusiveCollections #FashionNews #SpringSummer26

⚽️ Calling all soccer fans! Today, we are thrilled to announce the launch of our newest men’s brand: KARIA by Loris Karius. This collaboration with the professional goalkeeper is translating Loris’ personal aesthetic into a versatile streetstyle label. 🌟 With this launch, we continue to diversify our ABOUT YOU Celebrity Collections, bridging the gap between professional sports and fashion. By partnering with Loris, we are reaching an audience that values both athletic discipline and a sophisticated, urban wardrobe. 🖤 The debut collection is all about quiet confidence: clean silhouettes and premium textures meet effortless oversized fits. From the standout all-black vegan leather set to monochrome workwear and elevated basics, KARIA is designed for those who want to make a statement without saying too much. #ABOUTYOU #CelebrityCollections #fashionnews #springsummer26

🎙️ From the sidelines to the city streets: Welcome WÔNE STUDIOS. Co-created with TV host Laura Wontorra, this label is a tribute to the modern woman in motion. Inspired by Laura’s high-energy career and her intuitive sense of style, WÔNE STUDIOS is designed for those who navigate the balance between a demanding professional life and an effortless personal aesthetic. ✨With this launch, we continue to push the boundaries of our Celebrity Collections. By partnering with Laura, we are introducing a brand that speaks to a community of driven individuals who refuse to choose between being "strong" or "soft", proving that true style lies in the duality of both. 🩵 The collection is the ultimate capsule: Oversized blazers paired with playful mini-shorts, and rugged leather jackets layered over sleek basic tees. From monochrome denim sets to sporty essentials, WÔNE STUDIOS offers a curated wardrobe that transitions seamlessly from a morning shoot to an evening out. #ABOUTYOU #CelebrityCollections #fashionnews #springsummer26

🚀 We continue to expand our off-price business across Europe! With the launch of the ABOUT YOU Outlet in Switzerland and the Netherlands, we are consistently advancing our European growth strategy. The outlet offering is now available in a total of 15 European markets. Featuring more than 100,000 items, discounts of up to 70%, and over 50 new deals going live every week, the ABOUT YOU Outlet offers members an attractive, time-limited shopping experience that complements our online fashion store. The off-price segment is a core component of our growth strategy. Since launching the first ABOUT YOU Outlet in Germany in 2022, we have continuously expanded our offering and now count 8.5 million members across Europe. It’s another important step in unlocking additional revenue potential in our established ABOUT YOU markets. #Outlet  #ABOUTYOU  #Expansion  #GrowthStrategy

🔥 Kickstart your year: The adidas Performance x ABOUT YOU training campaign is live! 🚀 We're thrilled to announce our latest collaboration with adidas Performance – a brand-new training campaign designed to motivate and equip both women and men as they embrace the new year and their fitness goals! 💪 Whether you're hitting the gym to lift heavy or just starting a new healthy routine, this collection is all about empowering our community to make a strong start to the year. It highlights the power of our enduring partnership with adidas Performance, demonstrating how we seamlessly blend world-class athletic wear with digital reach to inspire a healthy and active lifestyle across Europe. 👟 Available now! Find your motivation exclusively at ABOUT YOU. Female: https://lnkd.in/evK6Xazd Male: https://lnkd.in/ehg38iGH #RetailMedia  #adidasPerformance  #ABOUTYOU  #NewYearFitness

THANK YOU, 2025! ✨ What a year. From exciting new Celebrity Collections to unforgettable Fashiontainment moments, 2025 was all about pushing boundaries and creating experiences. We took Fashiontainment to the next level by hosting not one, but two ABOUT YOU Fashion Weeks: In April, ⚡FASHIONMANIA turned Berlin’s Uber Eats Music Hall into a high-energy arena where fashion met sports, music and emotion. In September, the 🎭 FASHION BALL at Schmidt’s Tivoli on Hamburg’s Reeperbahn delivered an exclusive night where fashion blended with cabaret, music, immersive storytelling, and mythical moments. Further highlights were the ABOUT YOU Pangea Festival  and our legendary ABOUT YOU OMR After Show. Another major milestone: the expansion of our Celebrity Collections by ABOUT YOU portfolio, created in collaboration with outstanding talents from music, sports, art, film, and social media. In 2025, we had 29 active brands and launched more than 100 drops. New brands in 2025 included: 🎀 Cie Cie with model and influencer Céline Bethmann ✨ AMALY with TV personality Amira Aly 🌸 Fleur by Kaviar Gauche in collaboration with the bridal couture label KAVIAR GAUCHE 💫 De Roos with content creator Michèle de Roos 💟 MAKARIC with influencer Tanja Makarić 🖊 Today I did nothing with artist Thomas Lélu 📱 NCO with content creator Julienco 👗 RYC by Angelina Kirsch with curvy model Angelina Kirsch 🤎 HZL the Label with influencer Romina Palm ⭐️ FIVE STAR GIRL with singer Zoe Wees 🩵 ÉVOIR by Alena Gerber with model Alena Gerber A huge thank you to everyone who made this year unforgettable – especially our customers, brand partners, and suppliers. Here’s to even more creativity, collaboration, and fashiontainment ahead. 🚀 #2025Wrapped #ABOUTYOU #CelebrityCollections #Yearinreview