Snap Inc.

Your bracket might be busted, but the group chat is thriving. Fans aren’t spreading reactions across random replies anymore—they’re jumping into one massive Topic Chat on Snapchat to experience every moment together. Since tip-off, 45,000+ Snapchatters have joined the conversation, with more than 90K messages sent, and peaks of 40,000+ people chatting at once, reacting to every shot in real time. It’s the internet’s town square for college hoops. 🏀📱

The first-ever Snappys Awards brought creators, industry leaders, cultural voices, and special guests together to celebrate the Snap Stars shaping culture and community on Snapchat. 22 creators recognized. One big step forward: Creator Subscriptions are now available to 100% of eligible Snapchatters. See who took home a Snappy: https://lnkd.in/gTWEz_cC

We had some April Fools’ fun yesterday, renaming Spotlight to “Reals.” The name change wasn’t real—but the idea is. As we focus on elevating original content on Spotlight–created using the Snapchat camera–you’ll see fewer synthetic AI videos or widely syndicated posts. Snapchatters come to Spotlight for fresh, personal content that feels native to our community, driving a more meaningful experience for everyone. What makes Spotlight special is its authenticity: candid moments, spontaneous reactions, and everyday experiences shared by real people across our community, from Snapchatters to Snap Stars. Spotlight isn’t becoming “Reals,” but the spirit of it – keeping things real – is here to stay. Learn more about Spotlight’s momentum: https://lnkd.in/eYC4cJRQ

Every day, Snapchatters come to Spotlight to share what’s actually happening — authentic, in-the-moment, and completely their own. Now, it has a name that matches that energy. Starting today, Spotlight is Reals. Same place. Same spontaneity. Same everyday moments... just a name that keeps it Reals. More via our Newsroom: https://lnkd.in/ewJhwWwZ

This Women’s History Month, we’re highlighting the voices of SnapWomen. In our latest episode of SnapTogether, members of the SnapWomen community reflect on what this space means to them and the intentional habits they’re building to support and inspire the next generation at Snap.

Nearly 2 trillion Snaps created in 2025. That's 63,000 every single second! At its core, every Snap is a moment captured, showing how people communicate in a way that feels real and personal. ➡️ https://lnkd.in/eWuwRADF

At Snap, experimentation sits at the core of how we build products. Nearly every product decision is informed by controlled experiments, and the infrastructure that powers those experiments needs to be reliable, scalable, and fast. As Snapchat has grown, so has the scale of experimentation, and with it, the cost and complexity of the data pipelines that support it. By bringing NVIDIA AI cuDF acceleration to Apache Spark on Google Cloud, Snap transformed its data stack, cutting costs by 76% Learn how we're optimizing compute at scale here: https://lnkd.in/gVtFtcp5

Yesterday at Snap, we hosted ThinkLA’s Women Are the C-Suite, bringing together leaders driving change across industries. Snap’s Laurel Duquette, Head of Entertainment Media, opened by emphasizing the importance of creating spaces where people feel supported to speak up and grow. Alexandria S., Senior Director of Americas Marketing, shared her perspective on navigating industry change and building confidence along the way.

We’re heading to SXSW! Join Snap in Austin for conversations about creators, AI, and the future of AR. Our team will share insights on how AI is shaping consumer behavior, how creators can get started and grow, and how artists like Jonathan Yeo are using Spectacles to bring portraits into augmented reality. Stop by to experience Spectacles and see what we’re building next.

Spectacular: The Art of Jonathan Yeo in Augmented Reality makes its U.S. debut at SXSW. Powered by Spectacles, this first-of-its-kind exhibition transforms Yeo’s iconic portraits into living, responsive installations, blending physical art with immersive AR. Born from Snap AR Studio’s Artist Residency Program, the experience offers an early look at how artists can layer digital storytelling onto the real world. See it March 15 to 17 at SXSW’s XR Experience Spotlight. Learn more: https://lnkd.in/eUnxF9b2