Givaudan is delighted to attend Notes Shanghai, as it returns today for its Spring Edition. Taking place from 2 to 5 April 2026, the prestigious event – held at the West Bund International Convention and Exhibition Centre – gathers fragrance industry professionals, brands and B2B partners for a celebration of innovation and international exchange in perfumery. On this occasion, ten fragrances crafted by Givaudan Perfumers are being showcased, each expressing the Boldful Grace theme from Givaudan’s Beyond 2025 campaign, an olfactory experience conceived by the company’s fragrance innovation team. As yaling li, Head of Fragrances China & Korea, notes: “We’re proud to share our perfumers’ creativity at Asia’s leading fragrance fair. Through Boldful Grace, we celebrate femininity that is joyful, expressive and self-assured — beautifully mirrored in the contrasting notes of Pink Boxing Gloves and in our collection of fragrances reimagining modern grace.” #NotesShanghai #FragranceFair #Perfumes #BEYOND #China
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