About
Activity
6K followers
Experience & Education
Volunteer Experience
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Management Board Member
Canadian Geographic
- 2 years 8 months
Education
Management Board member for Canadian Geographic Enterprises (CGE), the commercial arm of the Royal Canadian Geographic Society
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Board of Governors Member
Junior Achievement of Central Ontario
- 3 years 1 month
Economic Empowerment
Member of the Board of Governors for the Central Ontario Chapter of Junior Achievement.
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Voting Member and Co-Chair of Brand and Strategic Planning Council
Canadian Marketing Association
- 8 years
Education
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Program Advisor Committee Member
Centennial College (Graduate Certificate Program) - Digital Engagement Strategy
- Present 9 years 6 months
Education
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Advisory Board Member
CMO Council
- 1 year
Education
The CMO Council has assembled leaders and notables from many of the world's most prestigious and innovative brands to represent the greater membership of the CMO Council in the formation and development of programs and events. Advisory Board members help shape CMO Council thought leadership initiatives and content through active engagement and direct participation. Each regional board meets biannually in business hubs like New York, Johannesburg, Singapore, London, Mumbai, Sao Paulo and Dubai…
The CMO Council has assembled leaders and notables from many of the world's most prestigious and innovative brands to represent the greater membership of the CMO Council in the formation and development of programs and events. Advisory Board members help shape CMO Council thought leadership initiatives and content through active engagement and direct participation. Each regional board meets biannually in business hubs like New York, Johannesburg, Singapore, London, Mumbai, Sao Paulo and Dubai to network and discuss issues top of mind for marketers.
Publications
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Navigating the Digital Disconnect - The Role of the Brand Driven CEO
LEVEL5 Leaders Forum Series
There is more to a brand than a sleek logo and an eye-catching ad campaign. A brand isn’t a marketing initiative; it’s the Value of a Promise Consistently KeptTM and the CEO is its keeper. If a brand is to thrive, be it in the private, public or non-profit sector, the C-Suite must strive to ensure that every facet of the organization, digital included, delivers on its promise in accordance with its vision. Few leaders, however, are willing to seize ownership of digital transformation (DX)…
There is more to a brand than a sleek logo and an eye-catching ad campaign. A brand isn’t a marketing initiative; it’s the Value of a Promise Consistently KeptTM and the CEO is its keeper. If a brand is to thrive, be it in the private, public or non-profit sector, the C-Suite must strive to ensure that every facet of the organization, digital included, delivers on its promise in accordance with its vision. Few leaders, however, are willing to seize ownership of digital transformation (DX), resulting in a disconnect between the organization’s vision and its digital agenda.
Other authors -
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2017 Colloquy Loyalty Census
Colloquy
The COLLOQUY Loyalty Census, conducted on a biennial basis, is focused on benchmarking the North American loyalty industry. For the first time, the Census has joined consumer sentiment research with comprehensive loyalty membership audit research to create an even more valuable look at loyalty.
With an in-depth snapshot of consumer attitudes and a big-picture perspective of the industry, the Census explores what really motivates shoppers and the gap between why they think they…The COLLOQUY Loyalty Census, conducted on a biennial basis, is focused on benchmarking the North American loyalty industry. For the first time, the Census has joined consumer sentiment research with comprehensive loyalty membership audit research to create an even more valuable look at loyalty.
With an in-depth snapshot of consumer attitudes and a big-picture perspective of the industry, the Census explores what really motivates shoppers and the gap between why they think they participate in a program and why they actually do, and reveals:
What makes consumers loyal to brands and what brands can do to help change attitudes.
Industry sector details, including retail, travel and hospitality and financial services.
Trends, innovators and disruptors.
Growth in North America, with U.S. consumers holding 3.8 billion memberships, a 15% increase from 2015, and Canadians holding 175 million memberships, a 35% rise.Other authorsSee publication -
Success Factors in Today’s Marketing Environment
Canadian Marketing Association
The functional role of marketing is now more complex than ever. Digitization, big data, constrained resources and the broadening notion of 'brand' are factors impacting both the structure of a marketing department and how marketing gets done. Achieving successful outcomes today requires a blending of the science and art of marketing. Designed for senior-level marketers, this guide discusses the key elements marketing departments must hone: leading with data-based insights; digital marketing;…
The functional role of marketing is now more complex than ever. Digitization, big data, constrained resources and the broadening notion of 'brand' are factors impacting both the structure of a marketing department and how marketing gets done. Achieving successful outcomes today requires a blending of the science and art of marketing. Designed for senior-level marketers, this guide discusses the key elements marketing departments must hone: leading with data-based insights; digital marketing; and communication skills. Upon close examination of each, you'll better understand how particular skills, competencies and collaboration matter in delivering against the marketing plan.
Other authorsSee publication -
Canada's Most Valuable Brands 2011
A bi-annual ranking and in-depth analysis of Canada's most valuable brands.
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Canada's Most Valuable Brands 2009
Brand Finance plc
A bi-annual ranking and in-depth analysis of Canada's most valuable brands.
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The Measure of a Brand: The Online Challenge
BD-BrandProtect and Brand Finance
While the task seems overwhelming, protecting a brand online is vital in today’s
competitive environment. Overlooking online brand usage can lead to loss of
revenues through counterfeiting and spoofing; loss of reputation where customer
trust has been compromised; and even loss of rights to the brand if a company has
not demonstrated due diligence in protecting it. In addition, with blogs providing an
open forum for consumer complaints and editorial challenges, it is critical to…While the task seems overwhelming, protecting a brand online is vital in today’s
competitive environment. Overlooking online brand usage can lead to loss of
revenues through counterfeiting and spoofing; loss of reputation where customer
trust has been compromised; and even loss of rights to the brand if a company has
not demonstrated due diligence in protecting it. In addition, with blogs providing an
open forum for consumer complaints and editorial challenges, it is critical to one’s
reputation to have comprehensive knowledge of what is being said about a brand, by
whom, and what – if any – type of response is needed.Other authorsSee publication -
Canada's Most Valuable Brands 2007
Brand Finance plc
A bi-annual ranking and in-depth analysis of Canada's most valuable brands.
Honors & Awards
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Queen Elizabeth II Diamond Jubilee Medal
Governor General of Canada
Recipient of the Queen Elizabeth II Diamond Jubilee Medal in 2013 for contributions to Canada via the Royal Canadian Geographic Society
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Employee of the Year
LEVEL5 Strategy Group
Awarded for outstanding client work and business development results.
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Top Talent Award recipient (top 10% of employees)
AOL/Time Warner
Awarded to top 10% of employees.
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Gold Star (top 2% of employees)
Microsoft Corp.
Awarded for outstanding performance and results (top 2% of employees)
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Bronze Medal Award
Schulich School of Business
Top 3 highest cumulative GPA among all graduating MBA’s
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William Mercer Scholarship
Schulich School of Business
Highest cumulative GPA among all Part-time MBA’s
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Nestlé Canada Award
Nestle Canada
Awarded for academic achievement related to Sustainable Development in Business.
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President’s Club Award (top 5% of employees)
P&G
Annual award for outstanding results (top 5% of employees)
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President's Club Award (top 5% of employees)
P&G
Annual award for outstanding results (less than 5% of employees)
Languages
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English
Native or bilingual proficiency
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French
Limited working proficiency
Organizations
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Forrester North American CMO Group
Member
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Tangerine Investment Management Inc./Tangerine Investment Funds Ltd.
Board of Directors Member
-While CMO at Tangerine, served as member of the Board of Directors for Tangerine Bank's asset management and dealership arm for its investment business.
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University of Toronto - School of Continuing Studies
Guest Lecturer
-Delivered lectures related to modules in Re-branding and Brand Measurement as part of the School's Certificate in Foundations of Brand Management
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Schulich Executive Education Centre (SEEC)
Lecturer
-Delivered a multi-week module as part of Rogers University regarding Customer Lifetime Value.
Other similar profiles
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Irfan Sattar
Irfan Sattar
I am an Operator-CEO and Cultural Architect specializing in scaling regulated healthcare and consumer wellness brands. My leadership philosophy is built on a simple premise: high-growth commercial success is the natural byproduct of a healthy, accountable corporate culture.<br><br>Over the last 25+ years, I have made a career of finding the "speed" within the "safety" of highly regulated markets. Whether leading a national NHP brand or a high-volume pharmacy laboratory, I focus on installing rigorous KPI-driven execution systems that empower teams rather than micromanage them.<br><br>My Executive Value Pillars:<br><br>- Commercial & Regulatory Synergy: Transforming compliance from a hurdle into a competitive moat to drive market share.<br>- Cultural Leadership: Building high-performing teams rooted in transparency, owner-accountability, and a consistent performance cadence.<br>- Operational Excellence: Expanding EBITDA and Gross Margins through process automation and workflow redesign.<br><br>Outside the boardroom, I am a published Urdu poet, a practice that informs my belief in the power of precise communication and human-centric leadership.
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