Andrew Zimakas

Toronto, Ontario, Canada
6K followers 500+ connections

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About

Throughout my career, I have had the privilege of working with a number of world-class…

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Experience & Education

  • Experity

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Volunteer Experience

  • Canadian Geographic Graphic

    Management Board Member

    Canadian Geographic

    - 2 years 8 months

    Education

    Management Board member for Canadian Geographic Enterprises (CGE), the commercial arm of the Royal Canadian Geographic Society

  • Junior Achievement of Central Ontario Graphic

    Board of Governors Member

    Junior Achievement of Central Ontario

    - 3 years 1 month

    Economic Empowerment

    Member of the Board of Governors for the Central Ontario Chapter of Junior Achievement.

  • Canadian Marketing Association Graphic

    Voting Member and Co-Chair of Brand and Strategic Planning Council

    Canadian Marketing Association

    - 8 years

    Education

  • Queen West Art Crawl Graphic

    Board Member

    Queen West Art Crawl

    - Present 9 years 1 month

    Arts and Culture

  • Program Advisor Committee Member

    Centennial College (Graduate Certificate Program) - Digital Engagement Strategy

    - Present 9 years 6 months

    Education

  • CMO Council Graphic

    Advisory Board Member

    CMO Council

    - 1 year

    Education

    The CMO Council has assembled leaders and notables from many of the world's most prestigious and innovative brands to represent the greater membership of the CMO Council in the formation and development of programs and events. Advisory Board members help shape CMO Council thought leadership initiatives and content through active engagement and direct participation. Each regional board meets biannually in business hubs like New York, Johannesburg, Singapore, London, Mumbai, Sao Paulo and Dubai…

    The CMO Council has assembled leaders and notables from many of the world's most prestigious and innovative brands to represent the greater membership of the CMO Council in the formation and development of programs and events. Advisory Board members help shape CMO Council thought leadership initiatives and content through active engagement and direct participation. Each regional board meets biannually in business hubs like New York, Johannesburg, Singapore, London, Mumbai, Sao Paulo and Dubai to network and discuss issues top of mind for marketers.

Publications

  • Navigating the Digital Disconnect - The Role of the Brand Driven CEO

    LEVEL5 Leaders Forum Series

    There is more to a brand than a sleek logo and an eye-catching ad campaign. A brand isn’t a marketing initiative; it’s the Value of a Promise Consistently KeptTM and the CEO is its keeper. If a brand is to thrive, be it in the private, public or non-profit sector, the C-Suite must strive to ensure that every facet of the organization, digital included, delivers on its promise in accordance with its vision. Few leaders, however, are willing to seize ownership of digital transformation (DX)…

    There is more to a brand than a sleek logo and an eye-catching ad campaign. A brand isn’t a marketing initiative; it’s the Value of a Promise Consistently KeptTM and the CEO is its keeper. If a brand is to thrive, be it in the private, public or non-profit sector, the C-Suite must strive to ensure that every facet of the organization, digital included, delivers on its promise in accordance with its vision. Few leaders, however, are willing to seize ownership of digital transformation (DX), resulting in a disconnect between the organization’s vision and its digital agenda.

    Other authors
    • LEVEL5 Strategy Group
    See publication
  • 2017 Colloquy Loyalty Census

    Colloquy

    The COLLOQUY Loyalty Census, conducted on a biennial basis, is focused on benchmarking the North American loyalty industry. For the first time, the Census has joined consumer sentiment research with comprehensive loyalty membership audit research to create an even more valuable look at loyalty.

    With an in-depth snapshot of consumer attitudes and a big-picture perspective of the industry, the Census explores what really motivates shoppers and the gap between why they think they…

    The COLLOQUY Loyalty Census, conducted on a biennial basis, is focused on benchmarking the North American loyalty industry. For the first time, the Census has joined consumer sentiment research with comprehensive loyalty membership audit research to create an even more valuable look at loyalty.

    With an in-depth snapshot of consumer attitudes and a big-picture perspective of the industry, the Census explores what really motivates shoppers and the gap between why they think they participate in a program and why they actually do, and reveals:
    What makes consumers loyal to brands and what brands can do to help change attitudes.
    Industry sector details, including retail, travel and hospitality and financial services.
    Trends, innovators and disruptors.
    Growth in North America, with U.S. consumers holding 3.8 billion memberships, a 15% increase from 2015, and Canadians holding 175 million memberships, a 35% rise.

    Other authors
    See publication
  • Success Factors in Today’s Marketing Environment

    Canadian Marketing Association

    The functional role of marketing is now more complex than ever. Digitization, big data, constrained resources and the broadening notion of 'brand'​ are factors impacting both the structure of a marketing department and how marketing gets done. Achieving successful outcomes today requires a blending of the science and art of marketing. Designed for senior-level marketers, this guide discusses the key elements marketing departments must hone: leading with data-based insights; digital marketing;…

    The functional role of marketing is now more complex than ever. Digitization, big data, constrained resources and the broadening notion of 'brand'​ are factors impacting both the structure of a marketing department and how marketing gets done. Achieving successful outcomes today requires a blending of the science and art of marketing. Designed for senior-level marketers, this guide discusses the key elements marketing departments must hone: leading with data-based insights; digital marketing; and communication skills. Upon close examination of each, you'll better understand how particular skills, competencies and collaboration matter in delivering against the marketing plan.

    Other authors
    See publication
  • Canada's Most Valuable Brands 2011

    A bi-annual ranking and in-depth analysis of Canada's most valuable brands.

  • Canada's Most Valuable Brands 2009

    Brand Finance plc

    A bi-annual ranking and in-depth analysis of Canada's most valuable brands.

  • The Measure of a Brand: The Online Challenge

    BD-BrandProtect and Brand Finance

    While the task seems overwhelming, protecting a brand online is vital in today’s
    competitive environment. Overlooking online brand usage can lead to loss of
    revenues through counterfeiting and spoofing; loss of reputation where customer
    trust has been compromised; and even loss of rights to the brand if a company has
    not demonstrated due diligence in protecting it. In addition, with blogs providing an
    open forum for consumer complaints and editorial challenges, it is critical to…

    While the task seems overwhelming, protecting a brand online is vital in today’s
    competitive environment. Overlooking online brand usage can lead to loss of
    revenues through counterfeiting and spoofing; loss of reputation where customer
    trust has been compromised; and even loss of rights to the brand if a company has
    not demonstrated due diligence in protecting it. In addition, with blogs providing an
    open forum for consumer complaints and editorial challenges, it is critical to one’s
    reputation to have comprehensive knowledge of what is being said about a brand, by
    whom, and what – if any – type of response is needed.

    Other authors
    See publication
  • Canada's Most Valuable Brands 2007

    Brand Finance plc

    A bi-annual ranking and in-depth analysis of Canada's most valuable brands.

Honors & Awards

  • Queen Elizabeth II Diamond Jubilee Medal

    Governor General of Canada

    Recipient of the Queen Elizabeth II Diamond Jubilee Medal in 2013 for contributions to Canada via the Royal Canadian Geographic Society

  • Employee of the Year

    LEVEL5 Strategy Group

    Awarded for outstanding client work and business development results.

  • Top Talent Award recipient (top 10% of employees)

    AOL/Time Warner

    Awarded to top 10% of employees.

  • Gold Star (top 2% of employees)

    Microsoft Corp.

    Awarded for outstanding performance and results (top 2% of employees)

  • Bronze Medal Award

    Schulich School of Business

    Top 3 highest cumulative GPA among all graduating MBA’s

  • William Mercer Scholarship

    Schulich School of Business

    Highest cumulative GPA among all Part-time MBA’s

  • Nestlé Canada Award

    Nestle Canada

    Awarded for academic achievement related to Sustainable Development in Business.

  • President’s Club Award (top 5% of employees)

    P&G

    Annual award for outstanding results (top 5% of employees)

  • President's Club Award (top 5% of employees)

    P&G

    Annual award for outstanding results (less than 5% of employees)

Languages

  • English

    Native or bilingual proficiency

  • French

    Limited working proficiency

Organizations

  • Forrester North American CMO Group

    Member

    -
  • Tangerine Investment Management Inc./Tangerine Investment Funds Ltd.

    Board of Directors Member

    -

    While CMO at Tangerine, served as member of the Board of Directors for Tangerine Bank's asset management and dealership arm for its investment business.

  • University of Toronto - School of Continuing Studies

    Guest Lecturer

    -

    Delivered lectures related to modules in Re-branding and Brand Measurement as part of the School's Certificate in Foundations of Brand Management

  • Schulich Executive Education Centre (SEEC)

    Lecturer

    -

    Delivered a multi-week module as part of Rogers University regarding Customer Lifetime Value.

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