Native Integration

Bitly and WordPress Integration

Create branded short links directly from your WordPress dashboard. Track clicks, measure engagement, and manage all your links without leaving your site.

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What you can do with Bitly and WordPress

  • Generate branded short links for every post and page as you publish content.
  • Track click data and audience engagement directly from your WordPress dashboard.
  • Replace long URLs with memorable, on-brand links that build trust with your readers.
  • Organize and manage all your Bitly links alongside your WordPress content.
Shorten a link with Bitly in WordPress

How Bitly works with WordPress

Native integration

WordPress connects directly to Bitly through a dedicated plugin. Once installed, you can create and manage short links without switching between platforms.

  • Access Bitly's link creation and tracking features from within WordPress.
  • Sync your content URLs automatically when you publish new posts or pages.
  • View click analytics and performance data in one centralized location.

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Connect the dots between your brand and your customers in WordPress with Bitly

How to get started

Getting started with Bitly and WordPress takes just a few minutes.

Create a free Bitly account or sign in to your existing account.

Install and activate the Bitly plugin from the WordPress plugin directory.

Connect your Bitly account and start creating branded short links for your content.

Common use cases

Blog promotion

Create short, branded links for blog posts to share across social media and email newsletters.

Campaign tracking

Monitor which content drives the most engagement by tracking clicks on each short link.

Resource sharing

Turn long download URLs and resource pages into clean, memorable links for your audience.

Content performance

Identify your top-performing posts by comparing click data across all your published content.

Who this is for

Content marketers

Create branded links for every piece of content and track which topics resonate most with your audience.

Social media managers

Generate share-ready short links directly from WordPress and measure engagement across platforms.

Small business owners

Build brand recognition with custom short links while keeping your workflow simple and centralized.

Digital publishers

Manage high volumes of content links and understand reader behavior through detailed click analytics.

Limitations and considerations


  • Some advanced Bitly features, like QR Code creation and landing pages, require access through the Bitly dashboard.

  • Click data syncs periodically, so real-time analytics are best viewed in your Bitly account.

  • Custom branded domains must be configured in Bitly before they appear as options in WordPress.

Get started with Bitly

Connect your WordPress site to Bitly today and start creating branded short links for free.

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Bitly and WordPress integration Frequently Asked Questions

Other integrations and workflows

More than a link shortener

Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.

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