WelleCo

When we set out to create our docuseries, the goal was clear: build trust in WelleCo’s quality and efficacy. We wanted to pull back to curtain — to our ingredient partners, our sourcing, and our testing processes. Our new TV ad features scenes from across the series, bringing this story to life. It’s a closer look at what defines WelleCo — and why quality sits at the centre of everything we do. Keep an eye out — now streaming across your channels. #BehindOurStandards #TVC #SupplementStandards #ProductEfficacy #SupplementSuppliers Maddy D. Leighton Richards Andrew Ong Atika Bruveris Michael Da Gama Pinto

Earlier this year, WelleCo stepped beyond the shelf and into the Melbourne cityscape. From laneways to main roads, our presence scaled to the skyline, bringing our philosophy into everyday life. This campaign marked a meaningful moment for the brand — meeting existing and new eyes where they are and reinforcing that daily wellness rituals have a place within the rhythm of modern life. Our formulas. Our foundations. An invitation to nourish from within. #WelleCo #OOH #MelbourneBillboards #OutOfHome

Behind Our Standards Episode 8: 400 Years of Quality Hops are powerful by nature. Which means they require discipline, not excess. Their benefit depends on how carefully they’re handled. When they’re harvested, how they’re processed, how they’re integrated. Too much intervention, and their purpose is lost. Too little consideration, and their potential is wasted. This is where standards are defined. Episode 8/8 Thankyou for watching this series that is very close to our heart. Behind Our Standards was never just about how our products are made. It’s about why they exist. Because when wellbeing is done properly, it doesn’t just benefit the individual — it contributes to the greater good of all. With wellness, you can. We all can. www.welleco.com #BehindOurStandards #SupplementEfficacy #Docuseries #ProductQuality

Behind Our Standards Episode 7: Proof in Practice Independent testing adds a layer of scrutiny that marketing can never claim. Every product is examined, verified, and held to account. No shortcuts. No internal bias. Rather, transparent results and uncompromising benchmarks. Confidence matters most when it is upheld by a third party. And credibility is strongest when it’s earned, not claimed. Episode 7/8 Stay up to date with this series via our social channels with new episodes releasing every week. www.welleco.com #BehindOurStandards #SupplementTesting Givaudan

Behind Our Standards Episode 6: From Field to Final Form Before wellness becomes a benefit, it’s a living plant. Grown slowly, season by season, by people who know their land intimately. Here, Lemonbalm is nurtured with tradition, precision, and care. Decisions are guided by experience, not trends. Traceability is personal. Quality is emotional. This is what it looks like when wellness is grown, not manufactured. Rooted in place. Grounded in purpose. Episode 6/8 Stay up to date with this series via our social channels with new episodes releasing every week. www.welleco.com #BehindOurStandards #SoilQuality #SupplementQuality

Behind Our Standards Episode 5: The Unbiased Opinion Science is where belief meets proof. Inside world-leading laboratories, every formulation is tested, measured and challenged. Efficacy isn’t assumed, rather it is validated. Standards are exacting, methods uncompromising. This is the work that happens behind the scenes, quietly and rigorously. Where credibility comes from evidence, not language. Where trust is put under a microscope.  And quality is maintained. Episode 5/8 Stay up to date with this series via our social channels with new episodes releasing every week. www.welleco.com #BehindOurStandards #SupplementQuality #ThirdPartyTesting THE GOOD PILL CO™ - A Global Supplement Certification

Behind Our Standards Episode 4: Rooted in Tradition Before wellness becomes a benefit, it’s a living plant. Grown slowly, season by season, by people who know their land intimately. Here, passionflower is nurtured with tradition, precision, and care. Decisions are guided by experience, not trends. Traceability is personal. Quality is emotional. This is what it looks like when wellness is grown, not manufactured. Rooted in place. Grounded in purpose. Episode 4/8 Stay up to date with this series via our social channels with new episodes releasing every week. www.welleco.com

Behind Our Standards Episode 3: Traceable by Nature From the field to formulation, every step must hold the same standard. Here, sourcing is about more than supply, it’s about accountability. Quality is traced, protected, and verified at every stage. Nothing is left to assumption.  True integrity travels the entire supply chain. And standards matter only if they’re upheld from beginning to end. Episode 3/8 Stay up to date with this series via our social channels with new episodes releasing every week. www.welleco.com #BehindOurStandards #SupplementStandards #Quality

Behind Our Standards Episode 2: Salt of the Earth At Olsson’s, salt is shaped by time, weather, and generations of knowledge. Every harvest reflects patience, craft and respect for the land. This is where intention becomes tangible. Where quality isn’t claimed, rather it is cultivated. Where the integrity of an ingredient carries through everything it becomes. Episode 2/8 Stay up to date with this series via our social channels with new episodes releasing every week. www.welleco.com

Behind Our Standards Episode 1: The Greater Good Have you ever stopped to ask: Who made this? Where does it come from? Do I truly understand what’s on the label? In a world where wellness is everywhere, transparency isn’t. Behind Our Standards exists to close that gap. Because while we speak about living longer, fewer conversations explore the quality of the relationships behind what we consume. Ingredients to origin. Plants to soil. Soil to farmers. Farmers to care. When these relationships are aligned, wellness becomes a responsibility. This series follows real people, real places and real practices - from farms to laboratories to independent testing partners. Every product has a story. Now you know ours. Episode 1/8, stay up to date with this series via our social channels with new episodes releasing every week. www.welleco.com #BehindOurStandards #ProductEfficacy #SupplementQuality