POA Billboards

Regional Queensland has a strong culture of looking out for one another. And over the years, POA has had the opportunity to support that spirit through the POA Doing Good Charity Program. Since launching the initiative, POA has donated more than $1.5 million in outdoor advertising to charities across Queensland. The goal is simple. Help local organisations raise awareness for the work they’re doing in their communities. Each year, four charities are selected to receive an outdoor advertising package valued at more than $75,000. These campaigns run across the POA billboard network, helping the organisations reach more people and share their message with a wider audience. Charities such as Orange Sky, Epilepsy Queensland, and The Pyjama Foundation have all been part of the program in recent years. Sometimes the biggest challenge for not-for-profit organisations is simply getting their message in front of enough people. Outdoor advertising can help bridge that gap by placing their cause in everyday spaces where communities are already travelling and commuting. Applications for the next POA Doing Good Charity Program round are open from 1–30 April 2026. Registered not-for-profit organisations interested in applying can learn more here: https://lnkd.in/gstpMQsY #BillboardAdvertising #CommunitySupport #DoingGood #OutOfHomeAdvertising #RegionalQueensland

It's the Posting Photo of the Lunar! The winner for 9th March 2026 is Brad with ME5104/S in Mareeba with McDonald’s! The creative stands out clearly against the natural backdrop, ensuring the message is easy to read at speed. With strong branding, bold colours, and a clear callout, it maximizes attention and recall for passing drivers. The photo shows that the billboard captures high visibility from multiple lanes and vehicle types! #Mareeba #regionalbillboards#maccas #mcdonalds #OOH #BillboardMarketing #AdImpact

More brands that backed billboard advertising with us this past month, continuing to build visibility across the region: Ford | Terry & Mamiko's | Titley & Co | Townsville Cabinetry | Volando | Football Queensland #OutdoorAdvertising #Billboards #BrandVisibility #BusinessGrowth

A snapshot of more campaigns that went live across our sites this past month, featuring a strong mix of recognised and emerging brands: Future Adventure | Honeycombes | Mcdonalds | Mission Beach Adventures | Energy Queensland | Stokes Mining | Oreana #OutdoorAdvertising #Billboards #BrandVisibility #BusinessGrowth

We’re pleased to recognise two outstanding team members who have truly gone above and beyond this Lunar cycle. Congratulations to Sharna McKeown, our BDR of the Lunar. Sharna has successfully achieved all of her KPIs while consistently demonstrating exceptional teamwork. She is always willing to share her knowledge, support her colleagues, and step in wherever help is needed. Sharna lives our TRIPs values every day, and her commitment to excellence is reflected in everything she does. This recognition is thoroughly well deserved. Congratulations as well to Shayna, our Paradisian of the Lunar. Shayna has taken ownership of several key special projects, showing strong leadership and adaptability along the way. Her flexibility, focus on business continuity, and ability to bring stability across the team have made a meaningful impact. Through consistent initiative and dedication, Shayna has truly earned this Lunar’s recognition. A huge congratulations to both Sharna and Shayna. Thank you for your continued contribution and for helping raise the bar across the team.

Another month of brands making an impact across our network, with each campaign bringing something different to the road: Seclude | Belle Property | Total Energies | Bravus | CommBank | CQUniversity | Tenkate #OutdoorAdvertising #Billboards #BrandVisibility #BusinessGrowth

Not every advertising relationship starts with a campaign brief. A lot of the work we do at POA begins earlier than that, with conversations about how a brand wants to show up in the real world over time. Where their audience moves day to day. Which routes matter most. And what consistency actually looks like beyond a short burst of activity. Out-of-home works differently when it’s planned with longevity in mind. Familiar locations, repeated exposure, and sites that people pass regularly all play a role in building recognition. It’s not about chasing attention in a single moment, but about becoming part of someone’s everyday environment. That’s why site selection matters so much. Not just in terms of traffic numbers, but in how a location fits into a broader marketing picture. The strongest outcomes often come when OOH supports other channels, reinforcing messages people are already seeing elsewhere rather than trying to do everything on its own. We spend time upfront thinking about that fit. How a site will perform over time. How creative can evolve. And how a campaign can grow with a brand instead of feeling temporary or disconnected. For us, it’s never just about placing ads. It’s about building partnerships that make sense locally, respect the audience, and deliver value well beyond a single moment on the road. #OutOfHomeAdvertising #MediaPartnerships #BrandBuilding #OOHStrategy #POA

We had the Ray White Townsville team drop by for a POA HQ inspection — and honestly, it was such a fun way to break up the day. They’re a long‑term partner, great collaborator and incredible client, so showing them where our campaigns take shape felt like a natural fit. A few ideas shared, a few laughs… and a quick hoops challenge, of course. Always appreciate time with the Ray White Townsville crew. Take a look at the tour 👇 Thanks to Ben Watson

Attention doesn’t behave the same way everywhere. In out-of-home advertising, attention is shaped by environment, routine, and physical presence. That’s what gives it a different role to screen-based media, especially in a world where digital attention is increasingly fragmented. Here are four ways attention works differently in OOH. 1. Attention is situational OOH appears while people are already moving through the world. Commuting, travelling, and navigating familiar routes creates moments where eyes are forward and awareness is outward. The message isn’t asking to be noticed. It’s simply present at the right time. 2. Repetition comes from routine The same message appears on the same route, often multiple times a week. This kind of consistent exposure builds familiarity naturally, without relying on novelty or constant creative changes. 3. Impact is cumulative OOH creative is processed quickly, but its strength lies in repeated exposure over time. Each impression reinforces the last, strengthening recognition and recall rather than chasing immediate response. 4. Focus isn’t fragmented There are no feeds, notifications, or competing tabs. Even brief moments of visibility land more clearly when attention isn’t being pulled in multiple directions at once. This is why out-of-home continues to earn real-world attention. Not by demanding it, but by showing up consistently where people already are. #OutOfHomeAdvertising #OOHExplained #MediaStrategy #BrandBuilding #POA

It’s Official: MOVE is LIVE From today, MOVE is the Out of Home industry’s official currency for audience measurement across Australia. Developed with the industry, for the industry, MOVE is the result of collaboration, transparency and innovation. As of now, OMA media owner members and MOVE license holders can now book campaigns using MOVE. Here’s to the most accurate, powerful, and future-focused measurement in OOH. #OutofHome #OOH #MOVE #OutdoorAdvertising #Advertising #AudienceMeasurement