Paramount Australia & New Zealand

We're thrilled that egta has featured Paramount Australia's Big Brother Contextual Advertising case study as a benchmark for building a shoppable, attention-ready CTV offer. Our Contextual Advertising Suite, powered by KERV.ai and FreeWheel, was activated for the first time across all three ad formats in Big Brother Australia on Network 10 Streaming - with P!ckers by McCain and PHD Australia Melbourne: 🛒 Pause to Shop – in-program experience moving viewers from discovery to conversion instantaneously 🎯 Own the Moment – branded experience with dynamic product carousel and QR code delivered first-in-break 📺 Contextual Ads – highly relevant, context-driven TVC placements delivered first-in-break. The results? Pause to Shop delivered a pause rate 6x higher than benchmarks, and Own the Moment achieved scan rates 3x higher. PHD Melbourne’s Head of Partnerships, Ryan Ambrose said: “McCain’s P!ckers brand is all about fun, playful moments that bring people together over delicious hot snacks, which makes Big Brother the perfect environment for connection. Through Paramount’s Contextual Ads, P!ckers by McCain can show up in the exact right moments of the show, matching the tone, humour, and spontaneity that the brand is known for. It’s a clever and natural fit that enhances both the content and the viewer experience.” KERV.ai��s Chief Innovation Officer, Marika Roque, said: “Our partnership with Paramount Australia exemplifies how AI, premium content, and creativity can come together to redefine the viewer experience on Connected TV. By harnessing KERV’s proprietary content analysis and metadata signals, we’re unlocking a new medium of content-based engagement on the largest screen in the home, where key scenes within Paramount Australia’s premium content can become instantly immersive and shoppable. Our research shows that 49% of viewers would shop a scene if products were relevant to the content, proving that contextualized commerce and relevance, delivered in an unintrusive manner, doesn’t just enhance storytelling – it drives action.” Thank you to P!ckers by McCain, PHD Australia, KERV.ai, FreeWheel for helping set a new standard in CTV. Read the full case study here🔗 https://lnkd.in/g7Ef6vvi

Beth and Rip are back, fighting for their future. Kelly Reilly and Cole Hauser return as the indomitable Beth Dutton and Rip Wheeler in Dutton Ranch, premiering globally on Paramount+ on Friday, 15 May with two episodes. Far from the ghosts of Yellowstone – they collide with brutal new realities and a ruthless rival ranch that will stop at nothing to protect its empire. In South Texas, blood runs deeper, forgiveness is fleeting, and the cost of survival might just be your soul. Find out more 👉 https://lnkd.in/g_wSG8aR Dutton Ranch. Premieres On Friday, 15 May Exclusively On Paramount+.

⚽ It all comes down to this moment on home soil. The CommBank Matildas will take to the pitch this Saturday at Stadium Australia to face Japan in the AFC Women’s Asian Cup 2026™ Final, with everything on the line as they chase a historic triumph on home soil. Also set to ignite Stadium Australia, ARIA Award-winning artist G Flip will headline the AFC Women’s Asian Cup 2026™ Final Closing Ceremony, delivering a high-energy performance to kickstart the night. Having reimagined Pat Benatar’s hit ‘All Fired Up’ for Paramount+, G Flip will bring the powerful track to life on the biggest stage, adding to the electric atmosphere as the Final builds. The AFC Women’s Asian Cup 2026™ Final match streams live and exclusive on 10 and Paramount+, giving Australians front-row access to what promises to be a historic night. AFC Women’s Asian Cup 2026™ Final – CommBank Matildas vs Japan. Saturday 21 March, Live From 6.30pm (AEDT). Live And Exclusive On 10, 10 Streaming And Paramount+. ▶️ https://10.com.au/matildas Find out more 👉 https://lnkd.in/gQGwqcJT

⚽ It's game day! The CommBank Matildas face China PR in the AFC Women’s Asian Cup 2026™ semi-final tonight. With the finish line now within sight, the Tillies step onto Perth Stadium knowing victory tonight would send them into Saturday’s decider – and keep alive their dream of lifting the AFC Women’s Asian Cup trophy on home soil. For hometown hero Sam Kerr, the semi-final carries added significance as she leads the Matildas in front of a Perth crowd that has supported her journey from the very beginning, while teammate Alanna Kennedy enters the match in red-hot form, with five goals putting her atop the tournament’s Golden Boot race heading into tonight’s semi-final. Every match of the AFC Women’s Asian Cup 2026™ streams live and exclusive on Paramount+, while 10 delivers live coverage of every CommBank Matildas match, giving Australians front-row access to the team’s bid for continental success. Women’s Asian Cup 2026™ Semi-Final - CommBank Matildas Vs China PR. Tonight, Tuesday 17 March, Live From 8.00pm (AEDT). Live And Exclusive On 10, 10 Streaming And Paramount+. ▶️ https://10.com.au/matildas Find out more 👉

Congratulations to our Paramount+ Marketing and Creative teams who have picked up two wins at the Global Entertainment Awards last weekend. Hosted in Marbella, Spain, the Global Entertainment Awards cover Television, Cinema, Streaming, Games and Emerging Talent. Paramount+ earned Best Activations for the Yellowjackets Season 3 "Eat Your Heart Out" dining experience at NEL Restaurant, while also clinching Best Trailer – Brand for its 'Stream On!' promo - a clever reimagining of Aerosmith's iconic "Dream On". 'Stream On!' Brand Trailer Credits: Louise Crompton, Sean Saylor, Mikki Katz, Louise Caro, Amy Micallef, Michelle Demkiw, Demi Zantides, Mike Bishop, Erica Bourgault-Assaf, Uncanny Valley, and Toby Rand (Vocalist).   Yellowjackets x NEL Eat Your Heart Out Activation Credits: Louise Crompton, Emma P., Mikki Katz, Lauren Downie, Peter Andrew, DO.AGENCY, Hello and We Are Different. Find out more here 👉 https://lnkd.in/ej_bYUZH

⚽ The stakes rise. A place in the semi-final is on the line for the Matildas. The AFC Women’s Asian Cup 2026™ reaches the quarter-final stage this Friday night as the CommBank Matildas face Korea DPR in a highly anticipated clash at Perth Rectangular Stadium. Running through to March 21, the competition will crown Asia’s champion while also serving as a crucial pathway to the FIFA Women’s World Cup 2027™ and the Olympic Games, raising the stakes for every nation still in contention. Every match of the AFC Women’s Asian Cup 2026™ streams live and exclusive on Paramount+, while 10 delivers live coverage of every CommBank Matildas match, giving Australians front-row access to the team’s pursuit of continental glory on home soil. Find out more 🔗 https://lnkd.in/gw-45wkN AFC Women’s Asian Cup 2026™ – CommBank Matildas vs Korea DPR. Friday 13 March, Live From 8.00pm (AEDT). Live And Exclusive On 10, 10 Streaming And Paramount+.

As Australia delivers an unforgettable chapter in women’s football with the AFC Women’s Asian Cup 2026™, Paramount+, Hello and ARIA Award-winning artist G Flip have reworked the rock classic All Fired Up, unveiling a bold new anthem and integrated marketing campaign to promote the tournament broadcast on Paramount+. The track has been released for radio play and streaming with a portion of the royalties from the song donated to Women Onside, an organisation dedicated to promoting gender equality in Australian football for almost a decade, ensuring that its impact reaches far beyond the pitch. Louise Crompton, VP Marketing and Growth, Paramount+, said: “We wanted to create something bold, punchy and impactful to champion the tournament, reflecting the way enthusiasm for women’s sport keeps gaining momentum and inspiring even more fans to get behind the game. “We’re seeing a new wave of support for women’s sport, and Paramount+ is proud to be the place where fans can watch every match and be part of it as it unfolds.” Sam Kelly, CEO, HELLO, said: "It’s been an absolute privilege for Hello to partner with Paramount+ on their AFC Women’s Asian Cup campaign. Collectively, we set out to build on the extraordinary momentum of women’s football in Australia and deepen fandom through a culture-driving moment that could capture the hearts and minds of the nation." Paramount+ is the exclusive home of every match of the AFC Women’s Asian Cup 2026™ with the quarter-final knock out matches kicking off this Friday when the CommBank Matildas face Korea DPR in Perth. The AFC Women’s Asian Cup 2026™ Matildas V Korea DPR. Friday, 13 March, From 8.00pm (AEDT). Live And Exclusive On 10, 10 Streaming And Paramount+. Find out more, including campaign credits, here 👉 https://lnkd.in/ga4Kvd3w

⚽ Game Day ⚽ The AFC Women’s Asian Cup 2026™ continues tonight on the Gold Coast as the CommBank Matildas return to the pitch to face IR Iran in their next Group A clash. Running through to March 21, the competition not only crowns Asia’s champion but also serves as a qualifier for the FIFA Women’s World Cup 2027™ and the Olympic Games, raising the stakes for every nation involved. Paramount+ and Network 10 will deliver comprehensive coverage with expert hosts Tara Rushton and Kat Haddad, sideline reporting from Nalin Mastou and Tash Rigby, and analysis from Matildas legends Grace Gill, Amy Chapman, Ash Sykes and Elise Kellond-Knight. Commentary will be led by Teresa Polias, Cath Cannuli, Pokuah Frimpong, Taryn Heddo, Andy Harper and Teo Pellizzeri. The AFC Women’s Asian Cup 2026™: CommBank Matildas vs IR Iran. Tonight, Thursday, 5 March At 7.00pm (AEDT). Live And Exclusive On 10, 10 Streaming And Paramount+. 👉 https://lnkd.in/gUcrQmVs

We are pleased to share that Helen Elliott has been appointed Queensland Sales Director – Ad Sales. Reporting to General Manager – Ad Sales, Nick Bower, Helen is responsible for leading the Queensland advertising sales team across Paramount Australia’s complete portfolio, including 10’s metro and regional broadcast, streaming, and Paramount+. Nick said: "Helen’s depth of experience, outstanding reputation, and strong connection to the Queensland market make her the ideal leader to help guide Paramount into its next chapter. Helen’s kind-hearted values, combined with her unwavering ambition to win, create a powerful foundation for success now and into the future. I can think of no better person to continue Kat Droulers’ wonderful legacy." Helen said: "It’s an honour to step into this role. I have tremendous respect for Kat and the commitment she showed our team and our clients, and I’m determined to continue building on that energy. "As Paramount continues to evolve, I’m excited to bring forward-thinking, solutions-driven opportunities to our clients and help drive meaningful growth for their brands." Find out more: https://lnkd.in/gK229m3f

⚽ Every match ⚽ Every moment ⚽ The journey starts now. The AFC Women’s Asian Cup 2026™ kicks off this weekend – live and exclusive on Paramount+ and Network 10. Paramount+ and 10 will deliver comprehensive coverage led by hosts Tara Rushton and Kat Haddad, with sideline reporting from Nalin Mastou and Tash Rigby, and expert analysis from Matildas legends Grace Gill, Ash Sykes, Elise Kellond-Knight, Chloe Logarzo and Tameka Yallop. The spirit of ’Til It’s Done has never felt more real. This weekend, the journey begins – and Australia will be watching. The AFC Women’s Asian Cup 2026™ to Broadcast Live on 10 and Paramount+. Kicks Off Sunday, 1 March, 8.00pm (AEDT). Live And Exclusive On 10, 10 Streaming And Paramount+. Find out more 👉 https://lnkd.in/gmzKs7n5