People-Based Data

Solutions Pricing

Alliant’s flexible approach allows you to access the most predictive data aligned to your strategy.

Predictive Consumer Intelligence Database

PeopleCore

Understand the why behind the buy

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Covers 265M+ individuals & 128M+ households
Demographics (Who people are)
Lifestyle (What people do)
Channel & Engagement Preferences (How to reach them)
Motivations & Decision-drivers (Why they act
Available via Install, Enrichment, Digital

Consumer Purchase Behavior Database

PurchaseCore

Know what people buy & spend

Get Pricing

Covers 265M+ individuals & 128M+ households
Brand Affinity (What they buy)
Purchase Categories (What they buy)
In-Market (What’s next)
Known and Inferred, across 30 product categories and verticals.
Available via Install, Enrichment, Digital

Business Intelligence Database

ProfessionalsCore

Connnect organizations to individuals

Get Pricing

Covers 27M+ businesses, 150M+ professionals & 79M+ linkages
Understand individual level messaging preferences and purchase drivers
Role: Title, department, company
In-Market
Accurately link individuals to the businesses they lead
Connect them to PeopleCore

Outcomes We Fuel

Target with an arrow in pointing at center.

Audience Targeting That Performs

People-based marketing data & audiences rooted in billions of transactions & cognitive psychology

Acquire

Customer Enrichment & Insight

Understand your customers more deeply with PeopleCore & PurchaseCore attributes

Enrich

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Optimization & Measurement

Strengthen testing, lift, and outcome measurement with behavior-driven indicators

Optimize

Flexible Activation

The ability to integrate audiences, anywhere brands want to go.

Flexible ID integrations

TV Platforms

Programmatic Platforms & Marketplaces

Clean Rooms & Collaboration

Social

400+ more destinations across channels

Built for Modern Activation

Alliant solutions are built on top of an extensive identity graph, guaranteeing flexible connection and distribution options across channels.

Programmatic

Email

CDPS

Addressable TV

Direct Mail

Social

frequently asked questions

Can I test the data first?

Collaboration is our middle name at Alliant. Once we learn more about your use cases and desired outcome, we can strategize a test plan with mutually agreed upon KPIs. We’re confident our data can help you exceed your goals.

And if you’re interested in immediate insights, Alliant can easily create a custom profile report where we enrich your audience data with our powerful PeopleCore & PurchaseCore data attributes. It’s a quick and easy way to preview the power of our people-based data. Just request yours here!

What is the minimum investment required?

We help organizations across industries with annual data budgets ranging from a minimum of $25,000 to $1M+ and anywhere in between. If that sounds like you, we’re excited to design a solution that meets your specific needs.

If you are interested in using our on-demand digital audiences starting today, check out our taxonomy for a full list of Alliant’s audiences.

How do you price your data?

Alliant’s pricing model can align to your business needs. Depending on the use case, we have options for a CPM (cost per thousand records) for usage, license the data for specific use cases or lock in a multi-year agreement for additional pricing efficiencies.

Does Alliant offer custom packages?

Absolutely. Some data companies offer a “one-size-fits-all” approach. Not Alliant. We have a robust portfolio of data-driven solutions spanning B2C, B2B and identity data as well as expert services like predictive modeling, activation and analytics. If you book a strategy session with Alliant, your data strategist will work with you to create a flexible package that meets your timelines, budget and bandwidth.

Is Alliant worth the price?

Alliant isn’t just another “data provider”, we’re a data innovator. Year-round, our team of PhD’s and data scientists are curating the predictive, proprietary data you can’t find anywhere else. On top of that, our account strategists leverage their vertical expertise to ensure clients are maximizing the power of this data through powerful, innovative use cases. Our pricing approach corresponds directly to the high value we know it can deliver to organizations.

What is the benefit of an annual agreement?

Not only does Alliant offer flexible tests agreements, but with annual or even multi-year terms, your team can take advantage of price efficiencies. Moreover, your team could have the opportunity to receive ongoing access to our most up-to-date data set and a constantly growing set of proprietary data attributes.

Get Started Today

Join the Alliant Intelligence Community

for even more exclusive deterministic depth & benefits

A members-only community of highly vetted brands that responsibly contribute privacy-safe data to unlock exclusive benefits, premium solutions, insights, and evidence-based outcomes.

People-Based

Future-Proofed

Multi-Channel

20+ Years Experience

Learn More

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Alliant Data Solutions

In Action

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About Alliant Cooperative Data Solutions LLC

Alliant is the people-based data partner that helps marketers understand not only what customers do, but why they do it. By combining rich transactional data with psychology-driven insight, Alliant provides a complete view of consumer behavior — enabling more meaningful campaigns that anticipate both actions and motivations. Data security and privacy have been core values since day one, and Alliant continually validates its people, processes, and data through certifications such as SOC2, IAB Tech Lab Data Transparency, NQI certification from Neutronian, and quarterly quality scoring with Truthset. Trusted by thousands of brands and agencies as an independent data partner, Alliant brings a human element to modern data solutions. Alliant creates data and solutions for brands, marketers, and data scientists who want to leverage quality marketing data to drive better results. We deliver a reliable, complete view of individuals by pairing deterministic purchase behavior with psychology-driven predictive insight to create solutions that help you understand who people are, what they do, what they’re likely to do next, and why. Unlike traditional co-ops or third-party data providers that offer commoditized or niche data with limited insight and coverage, Alliant offers both purchase behavior and predictive people-based intelligence at scale alongside exclusive member benefits. Our data enriches first-party assets, expands audience targeting, and is easy to access and activate across channels and platforms, while remaining customizable to your use case.

Founded:: 2001
Founded In:: Brewster, New York, United States
Headquarters:: Brewster, NY, United States
Industry:: Financial Services
Slogan:: Understand the why behind the buy.

Alliant Cooperative Data Solutions LLC: Key Team Members

Alliant Cooperative Data Solutions LLC: Key Team Members
Name	Title	Department	Bio	Source
Scarlett Shipp	Chief Executive Officer	Leads company's strategic direction	Scarlett brings more than 30 years of experience in analytics, technology, and executive leadership to her new role. She joined AnalyticsIQ in 2019 and has since led the company through transformative growth, serving as Chief Product Officer, COO, President, and most recently CEO. She is widely respected for her strategic vision, people-first leadership style, and deep expertise at the intersection of data, privacy, and marketing intelligence. In her role as CEO over the combined Alliant and AnalyticsIQ organization, she will lead integration and transformation across product and operations.
Louise Ward	Chief Operating Officer	Leads company's operations	Louise Ward is Alliant’s Chief Operating Officer. She earned her Bachelor of Arts in Economics and Social Science from Liverpool John Moores University and is a UK Qualified Accountant (ACCA). Louise has 20+ years of executive level experience as a leader of Finance and Business Operations for companies across Tech Industries. Louise is passionate about driving company health and sustainable growth with targeted data and talented people.
Dave Taylor	Chief Product Officer	Leads company's product development	Dave is Alliant’s Chief Product Officer, guiding product strategy and development overseeing the Product, Data Science and Data Engineering teams. Dave has an impressive product development and management background in creating valuable data solutions for brands and agencies. During his 20+-year career he has held leadership roles at Commerce Signals, a Transunion company, GE Capital, and Priceline — advancing consumer data product efforts. Dave holds a Masters in IS/IT project management from Villanova University and a BS in management information systems from Marist College.	Source
Bill Adam	Chief Technology Officer	Leads company's technology strategy	Bill leads Alliant’s production and technology teams and is the architect of the Alliant Data Hub. Prior to Alliant, Bill held senior level positions at emerging businesses and marketing companies including News America Marketing, Edible Arrangements, Ikan Technologies, Grocery Shopping Network, Zadspace, and others. His development credentials include the first integrated card payment system, first patented and personalized digital savings circular, first Internet of Things Wi-Fi-enabled kitchen scanning appliance, and first fully automated print and apply system for on-pack shipment advertising. He has two graduate degrees from Boston University, an MBA and an M.S. in information systems.
Julie Viscardi	Chief People Officer	Leads company's financial department	Julie serves as the Chief People Officer for Alliant, setting the strategic vision for the organization’s people and culture agenda. She brings extensive global HR and enterprise leadership experience from her career at Gartner, Inc., where she held senior roles across HR Business Partner and Center of Excellence functions, supporting global business units and leading complex cross-regional initiatives. Earlier in her career, she held operational roles at Marakon and Piazza, Melmed and Berkowitz. Julie holds a BA in English with a minor in Philosophy from California State University, Long Beach.
Joseph Licursi	Chief Financial Officer	Leads company's financial department	Joe oversees Alliant’s financial management, ensuring the company has the resources it needs to support its continued growth. Joe has a deep background in financial management and accounting for investment and financial management organizations. During his 25 year career he has worked with powerhouses like Morgan Stanley, KPMG and Arthur Andersen — and has led accounting and reporting operations for a range of specialized private equity, asset management and hedge funds. Joe holds a BS in accounting from Fordham University, and is a Certified Public Accountant in New York and a member of the AICPA.
Donna Hamilton	Head of Innovation & Development	Leads innovation	Donna heads up Data Strategy and partners closely with Product, Sales, and Data Science to maximize the use of first, second, and third-party data sets across Alliant solutions. A committed change agent, Donna is the catalyst and architect of many of Alliant’s key digital innovations, enabling Alliant’s clients to diversify their marketing efforts with a range of digital advertising solutions. Donna came to Alliant following a successful 14-year career with Millard Group and InfoGroup, where she worked on business development efforts to transition traditional mailers to email, online, mobile, database, and modeling programs. She has strong ties into the local New York advertising and marketing community previously serving as an HVDMA board member and recipient of a MCNY Silver Apple award in 2021. Donna holds a B.B.A. in Marketing from National University, San Diego, CA.
Mike Hattub	Head of Solutions Strategy	Leads solutions and consultant strategy and team	Mike Hattub is Alliant's Head of Solutions Strategy. He earned his Bachelor of Science in Mathematics from the University of Rhode Island and his Master of Business Administration in Finance from Georgia State University. Mike has 25+ years of analytics and data experience with 15 years at AnalyticsIQ. Mike believes in powering company and client growth through marketing data and analytics.
Linda Walker	SVP of Operations	Primary driver of internal operations and projects	Linda Walker is Alliant’s SVP of Operations. She earned her Bachelor of Science in Industrial Engineering Technology from Southern Polytechnic State University. Linda has extensive experience in business operations, project management, implementation, adoption, distribution, engineering and manufacturing which fuel her passion for building collaborative teams, driving process efficiencies, and creative resource management to drive success for the organization.
Mitch Eisenberg	SVP of General Counsel & Data Compliance Officer	Head of data compliance and legal	Mitch oversees Alliant’s Legal & Compliance team and serves as the Company’s General Counsel and Data Compliance Officer ensuring oversight and compliance in today’s evolving data privacy landscape. Mitch has an extensive background spanning 35+ years handling legal strategy and oversight for a range of companies in the advertising and media space. Prior to Alliant, he has led legal teams at PulsePoint/WebMD, Mediabistro, Jupitermedia, Internet.com and more — handling privacy & compliance, commercial agreements, corporate policy, and a broad range of legal matters. Mitch holds a Juris Doctorate Degree from New York University School of Law and a Masters of Business Administration (MBA) and Bachelors of Science in Business from the University of Connecticut.
Margo Hock	VP of Digital Partnerships	Head of partnerships with digital partners such as adtech platforms and agencies	Margo Hock is AnalyticsIQ’s Vice President of Partnerships. She earned her Bachelor of Science in Hearing & Speech Disorder from The University of Kansas. Margo has been driving successful partnerships as a sales, account executive, and partnerships leader for over 15 years. Margo is as passionate about partner success as she is her own.
Walter Chistoni	SVP of Sales	Head of membership sales team focused on offline use cases and growing membership community/intelligence collective/co-op database	Walter leads Alliant’s New Business and Client Engagement sales teams, ensuring the company drives growth of key vertical accounts and expands Membership of the DataHub data cooperative. Walter has a proven track record of leading sales teams for data brands, publishers, and agencies. During his career he has held executive roles at Data Axle, PMX, Media Horizons Inc., American Media, and News America Marketing — delivering bespoke solutions to brands leveraging first- and third-party data across channels. Walter holds a BS in marketing from Fordham University, and is an active member of multi-channel marketing, shopper insights, direct response, and retail activation groups.
St.Clair McLean	SVP of Infastructure & Security	Head of IT and infosec	St.Clair heads up the Infrastructure and Technology Support team, handling the organization’s expanding technology and data infrastructure needs. St. Clair has extensive experience at Alliant leading infrastructure, data security, and systems administration functions and teams. He studied Computer Science and Computer Engineering at Stony Brook University.
Christina Tworek	Director of Cognitive Science & Market Research	PHD in Cognitive Science who leads the psychology-driven research aspect of our product development	Christina Tworek is Alliant's Direct of Cognitive Science & Market Research, where she leads a team of cognitive scientists who apply insights about how people think, feel, and decide to inform product development. She holds a BA in Psychology from NYU and a PhD in Psychology from the University of Illinois at Urbana-Champaign. With nearly 15 years of experience, Christina specializes in turning research into real-world insights across a wide range of industries. She's passionate about bringing data to life and turning complex ideas into clear, meaningful stories that people can actually use.

Alliant Cooperative Data Solutions LLC: Milestones

Alliant Cooperative Data Solutions LLC: Milestones
Milestone	Description	Source
Acquisition of AnalyticsIQ	AnalyticsIQ Alliant, the leading data-driven audience company, today announced its acquisition of AnalyticsIQ, an innovator in predictive, people-based marketing data. Recognized for its unique predictive analytics and marketing data, AnalyticsIQ blends cognitive psychology with statistical analysis to enhance behavioral targeting and drive marketing performance. Alliant’s acquisition of AnalyticsIQ strengthens the combined company’s market position and establishes it as a top-tier provider of comprehensive data-driven marketing solutions. The combined business will continue to offer advertisers Alliant’s high-performing audience solutions and trusted data cooperative and AnalyticsIQ’s predictive data products rooted in cognitive psychology. The newly combined organization will offer clients: • Enhanced data scale and precision, combining 40+ years of experience and billions of curated transactional signals with psychographic and motivational intelligence • Extensive data science capabilities, integrating predictive modeling, cognitive research, and audience optimization • Expanded consumer targeting, data enrichment, and behavioral insight • Seamless activation, with robust identity linkages and integrations across 400+ platforms and destinations • Trusted compliance and transparency, backed by SOC2 certification, Truthset scoring, and verified by IAB Tech Lab and NQI	Source, Source

Alliant Cooperative Data Solutions LLC: External Profiles

Alliant Cooperative Data Solutions LLC: External Profiles
Platform	URL	Bio
Alliant LinkedIn	https://www.linkedin.com/company/alliant-the-audience-company/
Alliant Website	https://alliantinsight.com/
Alliant About Page	https://alliantinsight.com/about/
Alliant Privacy Policy	https://alliantinsight.com/alliant-privacy-policy/
AnalyticsIQ KGMID	https://www.google.com/search?kgmid=/g/11fy1y8cww	Alliant acquired AnalyticsIQ in June 2025. The acquisition of AnalyticsIQ strengthens the combined company’s market position and establishes it as a top-tier provider of comprehensive data-driven marketing solutions.
Analytics IQ LinkedIn	https://www.linkedin.com/company/analyticsiq/	Alliant acquired AnalyticsIQ in June 2025. The acquisition of AnalyticsIQ strengthens the combined company’s market position and establishes it as a top-tier provider of comprehensive data-driven marketing solutions.
Alliant KGMID	https://google.com/search?kgmid=/g/11fy1yny4z
Alliant Liveramp Partner Profile	https://partner-directory.liveramp.com/partners/alliant
Alliant Crunchbase Profile	https://www.crunchbase.com/organization/alliant-2b21
Alliant Datarade Profile	https://datarade.ai/data-providers/alliant/profile
Alliant Apps Run The World Data Vendor Profile	https://www.appsruntheworld.com/customers-database/vendors/view/alliant-cooperative-data-solutions
Alliant Apps Run The World Data Customer Profile	https://www.appsruntheworld.com/customers-database/customers/view/alliant-cooperative-data-solutions-united-states
Alliant Grow Jo Profile	https://growjo.com/company/Alliant_Cooperative_Data_Solutions
Alliant DNB Profile	https://www.dnb.com/business-directory/company-profiles.alliant_cooperative_data_solutions_llc.2a1680e9d17c71f5e2f66dab4d859f58.html

Alliant Cooperative Data Solutions LLC: Media Gallery

Square format logo for Alliant, a people-based marketing data and analytics company. Features the distinctive 'A' mark with teal accent and navy blue wordmark on white background. Alliant combines transactional data with psychology-driven insights to help marketers understand consumer behavior.© 2026 Alliant Cooperative Data Solutions LLCPhoto: Big House Enterprise

Horizontal format logo for Alliant (Alliant Cooperative Data Solutions LLC), a leading provider of people-based marketing data and analytics solutions. The logo features the iconic 'A' mark with teal geometric accent alongside the 'alliant' wordmark in navy blue. Alliant helps marketers understand not only what customers do, but why they do it by combining rich transactional data with psychology-driven insight.© 2026 Alliant Cooperative Data Solutions LLCPhoto: Big House Enterprise

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People-Based Data

Solutions Pricing

Predictive Consumer Intelligence Database

PeopleCore

Understand the why behind the buy

Consumer Purchase Behavior Database

PurchaseCore

Know what people buy & spend

Business Intelligence Database

ProfessionalsCore

Connnect organizations to individuals

Outcomes We Fuel

Audience Targeting That Performs

Customer Enrichment & Insight

Optimization & Measurement

Flexible Activation

The ability to integrate audiences, anywhere brands want to go.

Flexible ID integrations

TV Platforms

Programmatic Platforms & Marketplaces

Clean Rooms & Collaboration

Social

Flexible ID integrations

TV Platforms

Programmatic Platforms & Marketplaces

Clean Rooms & Collaboration

Social

400+ more destinations across channels

Built for Modern Activation

Programmatic

Email

CDPS

Addressable TV

Direct Mail

Social

frequently asked questions

Join the Alliant Intelligence Community

for even more exclusive deterministic depth & benefits

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Future-Proofed

Multi-Channel

20+ Years Experience

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