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Insights

Home » Insights
  • Marketing Data Glossary

    Insights

    Marketing Data Glossary: 95 Terms Every Modern Team Should Know

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  • Insights

    Midterms 2026: A data-driven battleground

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  • RampUp 2026

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    Top Five Takeaways from RampUp 2026

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  • beet retreat

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    Beet Retreat San Juan 2026 – Top Five Takeaways

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    Alliant & Matchbook: Elevating CTV Audience Matching & Targeting Through Qualified IP Resolution

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    4 Ways Predictive Data Can Boost Fan Engagement

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    Retail Media Networks and the Power of Third-Party Data

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  • Insights

    The Ally: Featuring Ryan Sussan from Eyeota

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    The Ally: Featuring Brett Giroux from OMD

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  • Insights

    CES 2026 Takeaways: What This Year’s Conversations Mean for Marketers and Data Teams

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    Alliant + Proximic by Comscore: The Future of Targeting Will Be Defined by Quality

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    Upping the Ante On Data: Inside Consumer Gambling Behaviors

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  • Insights

    What Marketers Can Expect in 2026

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  • Insights

    Tax Season by the Numbers: A Snapshot of How Americans File

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  • consumer psychology in marketing

    Insights

    Applying Consumer Psychology in Marketing Strategy

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  • Insights

    Understanding Consumer GLP-1 Trends

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    The Ally: Featuring Charlene Cai from Omnicom Media Group

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    The Ally: Featuring Howard Luks from PubMatic

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  • Black Friday and Cyber Monday shopping behavior

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    Black Friday Shopping Trends: Who’s Spending and Where

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  • Insights

    Football Fan Engagement: Insights That Go Beyond Sundays

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    Freshly Brewed Audience Insights on Dunkin’ vs. Starbucks Drinkers

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  • direct mail marketing

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    Direct Mail: The OG Data-Driven Performance Channel

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  • Insights

    Beyond the Click: The Key to Understanding Consumer Purchase Behavior

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  • Collage-style image featuring six Alliant Summer 2025 interns surrounded by illustrated icons like a gavel, light bulb, calculator, and keyboard on a colorful background with tech-inspired, geometric shapes, binary code, and “INTERNS” spelled out in keyboard keys.

    Insights

    Alliant’s 2025 Intern Class: New Talent, New Possibilities

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  • the ally by Alliant

    Insights

    The Ally: Q&A on Identity Insights and CPG with Brent Gaskamp of TransUnion

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  • Women opening up a present with ring light recording herself.

    Insights

    Planning for Holiday Influence: Social Media’s Undeniable Impact

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  • Insights

    Purpose Over Postcards: Consumer Travel Trends That Define 2025

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  • The Ally By Alliant. Photo of Matthew Papa.

    Insights

    The Ally: Q&A on the Future of CTV with Matt Papa of OpenAP

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  • Insights

    Playoff Fan Personas: Personalized Playbooks for Engaging Hockey & Basketball Fans

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  • Family with icons showing back to school items

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    The 2025 Suite of Back-to-School Audiences: Meet the Family

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  • Insights

    Alliant Integrates Data into Amazon DSP: Offering Advertisers Quality, Choice and Flexibility

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  • women holding a bottle of shampoo and surrounded by CPG products

    Insights

    Building a Custom CPG Audience Is Faster and Easier Than You Think

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  • Insights

    RampUp 2025: The Big Five Data Takeaways

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  • Insights

    Why AI in Marketing Isn’t Enough: The Human Touch in Predictive Data

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  • Insights

    The Ally: Featuring Sam Rahe from LiveRamp

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  • Map of the United States

    Insights

    State-by-state Privacy Laws: Are U.S. Brands Reaching Their Limit?

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    Artificial Intelligence Usage & Perceptions

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    Movie Theater Trends & Behavior

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    TV Streaming Trends & Behaviors

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  • Insights

    Podcast Advertising: A Goldmine for Modern Marketers

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  • Insights

    The Ally: Featuring Murphy VandeMotter from Madhive

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  • customers holding CPG products

    Insights

    CPG Data Tells the Story of Us, and It’s a Custom One

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  • Direct Mail Strategies

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    Delivering Growth: Direct Mail Strategies to Help You Go Bigger

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  • data coops

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    Data Coops: The Data Collaboration Party Every Brand Should Join

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  • TV screen with a target in the middle, remote on the side.

    Insights

    5 Tactics To Plan Your Way Into Addressable TV Success

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  • People in clip art with Alliant logo below

    Insights

    Introducing Alliant’s Valuable Additions and Emerging Talent

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  • Man walking up chart with a briefcase

    Insights

    As Oracle Terminates Its Ad Business, Here’s How Customers Can Adapt

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  • a gavel

    Insights

    The Google Antitrust Ruling Raises More Questions than it Answers

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    How Marketers are Adapting to the New Realities of Data Privacy

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    What Google’s Reversal on Third-Party Cookies Means for You

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