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Alliant Cooperative Data Solutions LLC: Blog Articles

Alliant Cooperative Data Solutions LLC: Blog Articles
Title	Publication	Date	Abstract
Marketing Data Glossary: 95 Key Terms Modern Teams Must Know - Alliant	alliantinsight.com	2026-03-26	Marketing runs on data—but the language around marketing data isn’t always consistent. At its core, marketing data is the information marketers use to understand people and improve performance based on that understanding of who people are (attributes), what they do (behaviors), and what they’re likely to do next (predictions). It powers everything from building audiences
Top Five Takeaways from RampUp 2026 - Alliant	alliantinsight.com	2026-03-18	The Alliant team was on the West Coast with AdTech and digital marketing leaders in San Francisco for RampUp 2026. From identity and data collaboration to AI-driven insights and measurement, the discussions reinforced just how quickly our industry continues to evolve. Here's our top five takeaways from #RampUp2026: 1. Identity Is Still the Foundation of Modern Marketing As cookies continue to fade and media channels grow more
Beet Retreat San Juan 2026 – Top Five Takeaways - Alliant	alliantinsight.com	2026-03-10	Recently, the Alliant team joined the brightest minds across advanced TV, data, media, and measurement in San Juan for Beet Retreat 2026. The conversations were candid, the sessions were strategic, and a few themes surfaced throughout. Here's our top five take aways from #BRSJ2026: 1. Fragmentation Is the
Alliant & Matchbook: Elevating CTV Audience Matching & Targeting Through Qualified IP Resolution	alliantinsight.com	2026-02-24	Background In today’s fragmented TV landscape, accuracy is everything. As advertising investment in CTV and OTT channels continues to grow, so does the demand for accurate, high-quality audience data. By combining billions of verified transactions with rich demographic and lifestyle insights, Alliant delivers highly predictive, purchase-based audiences that enable marketers to seamlessly activate
4 Ways Predictive Data Can Boost Fan Engagement	alliantinsight.com	2026-02-23	Sports brands face a unique challenge in today’s digital age: how to stand out in a crowded market and deliver personalized experiences to fans who have an endless number of entertainment options. The answer? Predictive data. Predictive data offers insight into the behaviors, preferences, and likely future actions of fans, businesses, and communities. By leveraging predictive data
Retail Media Networks and the Power of Third-Party Data	alliantinsight.com	2026-02-22	Retail Media Networks (RMNs) are having their moment. Over the past few years, they have rapidly evolved from an emerging advertising channel into one of the most powerful forces in digital marketing. With brands pouring billions into RMNs, retailers are capitalizing on their most valuable asset—first-party shopper data—to create a highly targeted and high-intent advertising
The Ally: Featuring Ryan Sussan from Eyeota	alliantinsight.com	2026-02-18	Welcome to The Ally! A content series from Alliant highlighting the thought leaders shaping the future of audience data and advertising. In this edition, we’re joined by Ryan Sussan, Senior Director of Data Partnerships at Eyeota, to discuss how marketers are rethinking scale and performance while activating audience data across channels in a privacy-first
Midterms 2022: A data-driven battleground	alliantinsight.com	2026-02-15	The countdown is on! The 2022 midterm elections will be here before we know it. In the upcoming months, communications and campaign managers across the country will be pulling out all the stops to ensure their candidate or cause reigns supreme at the polls. One of the tools that is being applied this season is
The Ally: Featuring Brett Giroux from OMD	alliantinsight.com	2026-01-20	Welcome to The Ally! A content series from Alliant highlighting the thought leaders shaping the future of audience data and advertising. In this Q&A, Brett Giroux, Senior Director of Data and Technology at OMD, shares his perspective on managing rapid change and turning advances in AI and data
CES 2026 Takeaways: What This Year’s Conversations Mean for Marketers and Data Teams	alliantinsight.com	2026-01-15	The Alliant team wasted no time kicking off 2026. We started the year in Las Vegas at CES 2026, where innovation moves fast, conversations run deep, and the future of marketing, data, and technology takes shape in real time. From packed keynote halls to impromptu
Alliant + Proximic by Comscore: The Future of Targeting Will Be Defined by Quality	alliantinsight.com	2026-01-14	Alliant has long argued that “the future of targeting isn’t audience or contextual; it’s quality,” and challenged the ad tech industry to look beyond the usual binary debates. For years, marketers have swung between two schools of thought: audience-based targeting powered by identifiers and contextual targeting powered by content. While both have value, neither
Upping the Ante On Data: Inside Consumer Gambling Behaviors	alliantinsight.com	2026-01-07	On any given weekend, a grandmother might be scratching off lottery tickets at the corner store, a group of friends could be gathered around a blackjack table in Vegas, and a young professional might be scrolling through a sports betting app before the big game. In today’s digital-first world, gambling behaviors in America are no
What Marketers Can Expect in 2026	alliantinsight.com	2025-12-11	The global advertising industry is entering 2026 with growing momentum, especially across digital-first channels. Global ad spend is projected to rise 7.4% in 2025 to $1.17 trillion and accelerate further with an 8.1% increase in 2026, reaching $1.27 trillion. But rapid growth brings greater scrutiny. The industry has reached a point where experimentation
Tax Season by the Numbers: A Snapshot of How Americans File	alliantinsight.com	2025-12-01	Tax season may look like a blur of forms, logins, and late-night spreadsheet sessions, but behind it all is a massive amount of time, money, and behavior that brands can’t afford to ignore. In the 2024 tax season alone, the IRS received 174 million individual and business returns, and about 93% of them were filed electronically.
Applying Consumer Psychology in Marketing Strategy	alliantinsight.com	2025-11-25	Consumer psychology in marketing is the practice of using cognitive science and behavioral research to understand why people notice, trust, remember, and act on messages. At Alliant, this matters because marketing performance depends on more than knowing who consumers are or what they bought; it depends on understanding the mental shortcuts, motivations, and emotional triggers
Understanding Consumer GLP-1 Trends	alliantinsight.com	2025-11-17	Over the past few years, consumers have been taking more control of the way they engage with health and wellness by tracking sleep, logging steps, swapping ingredients, and, increasingly, considering clinical pathways to feel better. Conversations around well-being, metabolic health, and long-term weight care have surged into the mainstream, with interest in GLP-1s growing amongst
The Ally: Featuring Charlene Cai from Omnicom Media Group	alliantinsight.com	2025-11-03	Welcome to The Ally—a content series from Alliant that spotlights the top thought leaders shaping the future of audience data and advertising. In this Q&A edition, we’re joined by Charlene Cai, Senior Director of Audience Insights and Strategy at Omnicom Media Group. Charlene offers her expert take on the evolving role of audience strategies in media
The Ally: Featuring Howard Luks from PubMatic	alliantinsight.com	2025-10-20	Alliant is always excited to bring forward viewpoints from companies that share a passion for innovative audience solutions. The Ally is a Q&A series where advertising industry movers and shakers share unique perspectives on audience data, the advertising landscape, and their personal approach to navigating an evolving industry. In this Q&A edition, we sit down with
Black Friday and Cyber Monday Shopping Behavior	alliantinsight.com	2025-10-07	Black Friday and Cyber Monday aren’t just retail traditions. They’re cultural phenomena. Every year, consumers flood the internet (and occasionally stores) to score deals, and marketers flood every channel to meet them there and capitalize on the latest Black Friday and Cyber Monday shopping behaviors and trends. But here’s the thing – Black Friday and Cyber
Football Fan Engagement: Insights That Go Beyond Sundays	alliantinsight.com	2025-09-29	Every fall, football takes over our screens, timelines, and group chats. It’s a cultural moment marketers love to tap into. But here’s the twist – you don’t need to buy game-day media to drive football fan engagement. Because the truth is, these fans don’t just live in the stadium or on Sunday Night Football. They’re on
Freshly Brewed Audience Insights on Dunkin' vs. Starbucks Drinkers	alliantinsight.com	2025-09-29	Coffee culture has created a divide that goes beyond flavor—choosing Dunkin’ or Starbucks often says more about your identity than just your caffeine preference. The cup you grab on your commute or the café where you catch up with friends can reflect broader lifestyle choices and values. This sense of “coffee tribalism” is well-established. Brand loyalty
Direct Mail: The OG Data-Driven Performance Channel	alliantinsight.com	2025-09-23	In an industry where newer channels and breaking news dominate the headlines, it’s understandable that some traditional marketing channels like direct mail don’t get the attention and credit they deserve. But make no mistake: direct mail marketing is the original data-driven performance channel that savvy omnichannel marketers have been successfully using for years to deliver marketing
The Key to Understanding Consumer Purchase Behavior \| Alliant	alliantinsight.com	2025-08-18	It’s no secret that ads are everywhere looking to influence consumer purchase behavior. Whether we’re binge-watching our favorite show, scrolling through social feeds, or waiting for a YouTube video to load, brands are vying for our attention. In 2024 alone, U.S. digital ad spending surpassed $300 billion, with social media making up $83 billion of
Alliant’s 2025 Intern Class: New Talent, New Possibilities	alliantinsight.com	2025-07-31	In celebration of National Intern Day, we're excited to spotlight the talented interns who’ve joined Alliant this summer! Interns play a vital role in Alliant’s culture of innovation and growth, bringing
The Ally: Q&A on Identity Insights and CPG with Brent Gaskamp of TransUnion	alliantinsight.com	2025-07-29	Alliant is always excited to bring forward viewpoints from companies that share a passion for innovative audience solutions. The Ally is a Q&A series where advertising industry movers and shakers share unique perspectives on audience data, the advertising landscape, and their personal approach to navigating an evolving industry. In this edition of The Ally,
Planning for Holiday Influence: Social Media’s Undeniable Impact	alliantinsight.com	2025-07-15	Consumer shopping habits are being shaped by social media more than ever before. As marketers begin planning their upcoming holiday campaigns, it’s important they understand and capitalize on the profound effect social media has on this crucial season. Whether it’s a trending recipe, a viral product review, or a favorite creator’s curated gift guide,
Consumer Travel Trends That Defined 2025 \| Alliant	alliantinsight.com	2025-07-07	Summer’s in full swing and with it comes the familiar itch to get away – as well as fresh consumer travel trends. This year, people aren’t just looking for a break. They want something that means something. Thanks to our TravelIQ data, we’ve seen the shift firsthand. Today’s travelers aren’t chasing postcard moments. They’re chasing connection
The Ally: Q&A on the Future of CTV with Matt Papa of OpenAP	alliantinsight.com	2025-06-11	Team Alliant is always excited to bring forward viewpoints from companies that share a passion for innovative audience solutions. The Ally is a Q&A series where advertising industry movers and shakers share unique perspectives on audience data, the advertising landscape, and their personal approach to navigating an evolving industry. In this
Playoff Fan Personas: Personalized Playbooks for Engaging Hockey & Basketball Fans	alliantinsight.com	2025-06-04	As the NHL and NBA playoffs light up screens across the country, marketers and advertisers have a rare moment to seize the passion of two highly engaged, yet distinctly different fanbases by understanding fan personas. But to make the most of this opportunity, it’s not enough to simply know who these fans are—you need
The 2025 Suite of Back-to-School Audiences: Meet the Family	alliantinsight.com	2025-05-28	Marketers are planning back-to-school campaigns to launch this summer. The race for brands and their agencies to capture the attention and wallets of family decision-makers and student shoppers has already started. Marketers need to have their finger on the pulse of trending topics and products, while balancing promotional offers and the timeliness of
Alliant Integrates Data into Amazon DSP: Offering Advertisers Quality, Choice and Flexibility	alliantinsight.com	2025-05-06	Alliant Audiences are live and available for activation on Amazon DSP, Amazon Advertising’s omnichannel marketing solution that provides choice and flexibility to drive meaningful moments between brands and consumers. Alliant is the first new data provider to be integrated into Amazon DSP in the past two years, which is
Building a Custom CPG Audience Is Faster and Easier Than You Think	alliantinsight.com	2025-05-01	Consumer-packaged goods (CPG) advertisers increasingly demand a unique precision in audience targeting. With thousands of SKUs, nuanced consumer loyalties, and wide-reaching distribution, advertisers deserve a custom approach to their audience strategy using the right data. Building custom CPG audiences enables advertisers to factor in brand and product data
RampUp 2025: The Big Five Data Takeaways	alliantinsight.com	2025-03-12	LiveRamp’s RampUp has long been the premier event in the data collaboration space, and this year’s event was no exception. In late February, leaders from media, ad tech, publishing, and agency communities came together to exchange ideas around three key content track themes: Build, Create, and Imagine.
Why AI in Marketing Isn’t Enough	alliantinsight.com	2025-03-06	Artificial Intelligence (AI) is nearly inescapable today – especially if you’re a marketer. AI in marketing has the potential to transform the way we understand consumers and personalize at scale. But while AI is a powerful tool, it’s not a silver bullet—especially when it comes to predicting human behavior. Humans are still at the
The Ally: Featuring Sam Rahe from LiveRamp	alliantinsight.com	2025-02-19	The Ally – A content series showcasing thought leaders who are moving the audience and advertising industry forward. Hear from the industry’s top movers and shakers as they share their unique perspectives on audience data, the advertising landscape, and their personal approach to navigating an evolving industry. Alliant
State-by-state Privacy Laws: Are U.S. Brands Reaching Their Limit?	alliantinsight.com	2025-01-28	January 28 marks the annual Data Privacy Day, which is more than just a date of awareness, but rather a calling for our industry to work towards advancing data privacy as we kick off a new year. On a day that many marketers might’ve missed as they recover from CES and then transition

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About Alliant Cooperative Data Solutions LLC

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Alliant Cooperative Data Solutions LLC: Blog Articles

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