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Home » Archives for Alliant
  • Marketing Data Glossary

    Insights

    Marketing Data Glossary: 95 Terms Every Modern Team Should Know

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  • Insights

    Midterms 2026: A data-driven battleground

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  • RampUp 2026

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    Top Five Takeaways from RampUp 2026

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  • beet retreat

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    Beet Retreat San Juan 2026 – Top Five Takeaways

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  • Media

    Finding the Viewer in a Fragmented TV World

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  • Media

    AI Becomes the Operating System of Marketing

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  • Insights

    Alliant & Matchbook: Elevating CTV Audience Matching & Targeting Through Qualified IP Resolution

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  • Insights

    4 Ways Predictive Data Can Boost Fan Engagement

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  • Insights

    Retail Media Networks and the Power of Third-Party Data

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  • Insights

    The Ally: Featuring Ryan Sussan from Eyeota

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  • Media

    The Next Phase of Data-Driven Healthcare Advertising

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  • Media

    Why the Brain Rejects Ads Marketers Love

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  • Insights

    The Ally: Featuring Brett Giroux from OMD

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  • Insights

    CES 2026 Takeaways: What This Year’s Conversations Mean for Marketers and Data Teams

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  • Insights

    Alliant + Proximic by Comscore: The Future of Targeting Will Be Defined by Quality

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  • Insights

    Upping the Ante On Data: Inside Consumer Gambling Behaviors

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  • Media

    Why Your Best Ad Fails – And How Cognitive Science Can Fix It

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  • Announcements

    Alliant Partners With Proximic by Comscore to Help Marketers Maximize Audience Scale with Predictive Audiences

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  • Media

    Messaging that Moves: Using Data and Cognitive Science to Inspire Civic Action

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  • Insights

    What Marketers Can Expect in 2026

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  • Announcements

    Alliant Partners with InfoSum to Power Privacy-Safe Data Collaboration for Brands and Agencies

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  • Insights

    Tax Season by the Numbers: A Snapshot of How Americans File

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  • consumer psychology in marketing

    Insights

    Applying Consumer Psychology in Marketing Strategy

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  • Insights

    Understanding Consumer GLP-1 Trends

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  • Media

    CTV Isn’t Cable: Why Identity and AI Make It the New Marketing Backbone

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  • Insights

    The Ally: Featuring Charlene Cai from Omnicom Media Group

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  • Media

    The Fan Factor: Winning in the competitive arena of sports viewership

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  • Insights

    The Ally: Featuring Howard Luks from PubMatic

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  • Media

    Get Ahead of the Cart: Marketing Strategies for Peak Shopping Events

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  • Media

    Report: 30% of U.S. football fans ‘likely’ to spend $200/month on streaming services

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  • Media

    The Future of Targeting Isn’t Audience or Contextual. It’s Quality.

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  • Media

    AnalyticsIQ’s Lee: Pharma marketing shifting from promotion to partnership

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  • Black Friday and Cyber Monday shopping behavior

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    Black Friday Shopping Trends: Who’s Spending and Where

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  • Insights

    Football Fan Engagement: Insights That Go Beyond Sundays

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  • Insights

    Freshly Brewed Audience Insights on Dunkin’ vs. Starbucks Drinkers

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  • Media

    Navigating TV’s Fluid Audience Era with Data

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  • direct mail marketing

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    Direct Mail: The OG Data-Driven Performance Channel

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  • Media

    Study: NBA, NHL playoffs provide championship-level opportunities for automotive marketers

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  • Media

    Transforming Provider Engagement by Using Comprehensive Data

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  • Media

    How consumer data is redefining HCP engagement Digital

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  • Video

    How to Thrive in the New Age of TV with Data

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  • Insights

    Beyond the Click: The Key to Understanding Consumer Purchase Behavior

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  • Media

    Deconstructing Data

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  • Collage-style image featuring six Alliant Summer 2025 interns surrounded by illustrated icons like a gavel, light bulb, calculator, and keyboard on a colorful background with tech-inspired, geometric shapes, binary code, and “INTERNS” spelled out in keyboard keys.

    Insights

    Alliant’s 2025 Intern Class: New Talent, New Possibilities

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  • the ally by Alliant

    Insights

    The Ally: Q&A on Identity Insights and CPG with Brent Gaskamp of TransUnion

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  • Featured on Streaming Media

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    10 Questions to Ask a Data Provider for Advanced TV Success

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  • Featured on The Advertising Club of New York. Man sitting out couch with phone in hand.

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    How to Reach Aging Consumers with Influencer Strategies That Go Beyond Social

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  • Women opening up a present with ring light recording herself.

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    Planning for Holiday Influence: Social Media’s Undeniable Impact

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  • Insights

    Purpose Over Postcards: Consumer Travel Trends That Define 2025

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  • Alliant AnalyticsIQ Featured on AdExchanger

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    Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph

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