The Data Partner of possibilities for Agencies
Win & Retain Clients with Audience First Campaigns
Alliant is relied upon by hundreds of today’s leading agencies – from holding companies to independents – to deliver innovative omni-channel audience solutions that optimize campaign results and ensure happy clients.
Transform Today’s Data Challenges into Tomorrow’s Opportunities
Be the expert your clients need: a partnership with Alliant delivers knowledge and access that eases client worries and delivers value.
Precision Targeting at Scale
Power your advertising campaigns with access to over 2,800+ segments in market and custom audience options, the possibilities to reach customers and prospects are endless.
Unleash 1st Party Data Potential
Realize the best possible version of your client’s most valuable data asset with a partner that can safely transform, enrich and model your data for improved audience targeting and insights.
Seamless Activation
Agencies gain access to the entire identity graph and Alliant’s vast network of platforms to activate audiences anywhere and across any channel.
Data Privacy & Compliance
Agencies trust Alliant’s certified high-quality data, transparency and oversight to ensure brand-safe advertising that fully meets today’s complex legal requirements and consumer expectations.
Custom Audiences
Access Alliant data experts for your unique targeting needs across audiences and brand personas.
1st Party Custom Modeling
Leverage your brand’s data in combination with the DataHub for identifying the most precise audience
Custom Audience Segments
Leverage all pre-built segments, not only those in syndication, for further refinement
DataHub Custom Modeling
Tap into thousands of predictive variables and billions of purchases to acquire customers
Alliant AUDIENCE SOLUTIONS
Drive Maximum Impact at Every Media Touchpoint
On-Demand Segments
2,900+ audiences ready for activation in ALL channels
Demographics
Accurate and scalable demographics from a national compiler and matched to the Alliant DataHub
Purchase Behaviors
Consumers in the Alliant DataHub who have purchased products or services in specific categories
Brand Propensities
Purchase-based brand audiences built from 175MM+ credit & bank card transactions
Social & Interest Propensities
Social media-based audiences built from followers of specific accounts or engagement with relevant hashtags
Movers & Homeowners
Homeownership from a national compiler or self-reported changes of address with an Alliant Member
Automotive
Deterministic ownership data from nationwide dealership and service department records
TV Viewership
TV viewership audiences based on television genre, sub-genre, movie, show, and smart TV manufacturer
TV Subscriber
Streaming TV subscriber audiences built on service level ecommerce data with real transactional demographic and lifestyle data
CPG
Audiences built from 9M+ active consumers across 6,000 brands sourced from mobile couponing apps
Political
Voter audiences based on party affiliations, political donations, candidate preferences and life stages.
Flexible Activation
The ability to integrate audiences, anywhere brands want to go.
400+ more destinations across channels
Get started, contact us today.
Meet the Team
Carly Dome
Sr. Director, Agency Partnership
Zach Rybicki
Sales Director, Agency Partnerships
Peder Terjesen
Sales Director, Agency Partnerships
Genevieve Kreindel
Sales Director, Platform Account Development
