Media.net

Austin, you kept it weird in the best way possible. 🤠✨ In the middle of the SXSW whirlwind, we slipped away for something a little more intimate at Maie Day. It’s easy to get lost in the crowd at big events. Nights like Saturday’s Brand Insider VIP Dinner reminded us that the real magic often happens in smaller rooms. No content, no presentations, just 20 of the best marketers that Austin has to offer. It’s things like: ➕ Meeting someone new and realizing you’ve been solving the same problems ➕ The kind of conversation that jumps from work to life and back again ➕ Looking up at the end of the night and realizing no one hasn’t left yet Huge thanks to our sponsors, Razorfish and Media.net, for making this happen. Feeling the FOMO? DM Lauren Kania to get on the waitlist for our next VIP Dinners in a city near you. #BrandInsiderVIP

Discovery today is shaped by algorithms, culture, and consumer curiosity. At our Marketing Leadership #BISummit hosted at Lamberts during SXSW in Austin, Kenvue’s Kevin Shapiro explored how beauty brands are navigating an era of endless discovery across digital platforms. Guided by Media.net’s Ken Lagana, the conversation examined how science, storytelling, and data-driven insights are coming together to build brands that remain credible, engaging, and relevant in an increasingly complex consumer landscape. Kevin shared how Neutrogena has built trust by doing the work on the healthcare side — partnering closely with dermatologists and healthcare providers to gather real feedback that informs both product development and brand storytelling. The brand continues to expand its roster of dermatologists, bringing in specialists whose expertise aligns with specific product categories and patient populations, recognizing that beauty is deeply personal and often sensitive. He also offered a clear definition of omnichannel strategy: “It’s not being everywhere, it’s assigning each channel a specific role in the customer journey.” One example he shared was hosting an AMA on Reddit with a dermatologist, meeting consumers directly in the spaces where they’re actively seeking trusted advice and conversation. 📢 SUBSCRIBE to our YouTube Channel to get all the highlights, exclusive interviews, and latest insights! 🎥 https://lnkd.in/g_sTV57

Discovery today is shaped by algorithms, culture, and consumer curiosity. At our Marketing Leadership #BISummit hosted at Lamberts during SXSW in Austin, Kenvue’s Kevin Shapiro explored how beauty brands are navigating an era of endless discovery across digital platforms. Guided by Media.net’s Ken Lagana, the conversation examined how science, storytelling, and data-driven insights are coming together to build brands that remain credible, engaging, and relevant in an increasingly complex consumer landscape. Kevin shared how Neutrogena has built trust by doing the work on the healthcare side — partnering closely with dermatologists and healthcare providers to gather real feedback that informs both product development and brand storytelling. The brand continues to expand its roster of dermatologists, bringing in specialists whose expertise aligns with specific product categories and patient populations, recognizing that beauty is deeply personal and often sensitive. He also offered a clear definition of omnichannel strategy: “It’s not being everywhere, it’s assigning each channel a specific role in the customer journey.” One example he shared was hosting an AMA on Reddit with a dermatologist, meeting consumers directly in the spaces where they’re actively seeking trusted advice and conversation. 📢 SUBSCRIBE to our YouTube Channel to get all the highlights, exclusive interviews, and latest insights! 🎥 https://lnkd.in/g_sTV57