Brave Bison

Swipe below and see what we got up to this month across Brave Bison, SocialChain and Engage Digital Partners 👇

Too often, digital commerce gets overcomplicated. ⚙️ In this clip from Brave Talk, our VP, Commerce Allan Ward sits down with General Manager & VP of B2B at BigCommerce Lance Owide and Managing Director at Pimberly Craig McCalley to unpack why simplicity, done well, is what actually drives progress. They explore the risk of overengineering solutions, why clarity of strategy matters more than adding more tech, and how businesses can take a more practical, structured approach to transformation. 🎥 Watch the full episode here: https://lnkd.in/eTmcGYZR 🎧 Prefer to listen? https://lnkd.in/dyfgY-7p

Catch our head of SEO, Harry Clarke at brightonSEO! Measuring AI search visibility is hard. And Harry’s diving into how we fix that at Brave Bison. The session will unpack our audience-first approach, from using synthetic audience profiles to generate prompts rooted in real customer problems to mapped funnel stage, product context and built for AI visibility tracking. Session details:  📌 Fixing AI Search Measurement with Audience-First Prompt Synthesis  📅 Friday 1st May  ⏰ 2:00pm Grab your ticket here: https://lnkd.in/dZ3mhKu7

“TikTok seems to be prioritising partnerships that can demonstrate its role in discovery and decision-making, particularly through surfaces like search.” Our director of paid media, Mark Byrne, shares his take in Digiday’s latest piece as TikTok courts CMOs with its first-ever Collective — and sets its sights on bigger budgets. Weeks from closing its long-running US legal battle, TikTok brought together 65 senior marketers at the Four Seasons in Hampshire, from brands like Adobe and Magnum, alongside leading agencies across the globe. 🌎 Read the full article for more 👇 https://lnkd.in/e2DRiVcv

AI Search performance starts with strong foundations. Before content, before authority, before measurement, AI systems need to access your site reliably and interpret it correctly. Our senior SEO consultant, Daniel Barr, breaks down the technical actions brands need to prioritise to become AI-ready, from understanding AI crawler behaviour to reducing reliance on JavaScript and building structured testing into your workflow.

Most digital commerce strategies don’t fail because of tech — they fail because the foundations aren’t there. In the latest episode of Brave Talk, our VP of Commerce Allan Ward sits down with General Manager and VP of B2B at BigCommerce Lance Owide and Managing Director at Pimberly Craig McCalley to break down why product data plays such a critical role in making digital transformation actually work. They dig into the common mistake of jumping straight to platforms, why clean, structured data underpins every good customer experience, and how getting this right unlocks scalability across the business. 🎥 Watch the full episode here: https://lnkd.in/ezx9JvvP 🎧 Prefer to listen? https://lnkd.in/dyfgY-7p

March didn’t hang about. And neither did we! Here’s everything you need in this month’s Brave Bulletin. 📣 Read all on Brave Bison’s investment in world-leading creative effectiveness platform System1! 🤝 Izzie Glazzard has joined the Brave Bison Media Network as our new head of growth and publishing!  🌴 Find out about SocialChain’s Book What You Love campaign launched this month with their client loveholidays. And in a fresh Commentary Box episode, Henry Farrow and Gabriel Kennedy unpack the latest big moves in the world of sport. Read more below 👇

Missed out on our first Breakfast Club event yesterday? Catch our key takeaways here! We brought together senior marketers for a candid conversation on how AI is reshaping search, from shifting discovery behaviours to what it really takes to stay visible in an AI-first landscape. Huge thanks again to everyone who joined us, and to our brilliant experts for leading the discussion Hannah Baker, Harry Clarke, Abbey Grocott, Olivia Wiltshire and Chelsea Noronha!

This morning we hosted our very first Breakfast Club, and what a way to kick things off! ☕ On a sunny rooftop in Soho, we brought together senior marketers from leading brands for an open, honest conversation about the rapidly evolving world of AI search. From how discovery is shifting beyond traditional search, to the growing role of social and earned media in shaping visibility, we explored what brands need to get right to stay competitive in an AI-first landscape. A huge thank you to everyone who joined us!

Zoe Moores has been named a PMW 30 Under 30 winner! So we thought it was only right to introduce you properly. At just 28, Zoe has already made a serious mark on the world of performance marketing, and she’s only just getting started. Scroll down to find out why👇