The Memorial Day Sale has begun at Good Smile Company, with deep discounts on hundreds of items store-wide until May 25. The hobby manufacturer is known for its vast collection of anime, game, and movie-inspired figures, with its Nendoroid and Pop Up Parade lines particularly popular for bargain hunters who still value quality. Currently, even more pricey offerings are being discounted up to 40%, so those interested in snagging some new merch from their favorite anime series will want to head to the official website before it's too late.
Over the past decade, Good Smile has become the go-to shop for figure enthusiasts, offering numerous item lineups for fans of all budgets and interests. Notably, the Nendoroid line, comprised of chibi versions of countless characters, has become a staple for those wanting to fill their shelves with their favorite personalities without breaking the bank or taking up too much space. The high-quality and affordable Pop Up Parade line makes collecting more accessible, while the company's scale figures are its most expensive offerings. Currently, however, even some of these are being heavily discounted.
Rare Frieren Figure Re-Releases With Free Preorder Bonus
A popular Frieren figure is coming back for another run, and those who buy early can snag an adorable bonus from Good Smile Company.
These Are Some of the Best Discounts During Good Smile’s Memorial Day Sale
- Aura the Guillotine Nendoroid (Frieren: Beyond Journey's End) - $44.09 (Down from $62.99)
- Okarun Nendoroid (Dandadan) - $27.29 (Down from $38.99)
- Guts Pop Up Parade L Size Figure (Berserk) - $53.19 (Down from $75.99)
- Yunyun 10th Anniversary ver. Figure (Konosuba) - $54.59 (Down from $77.99)
- Rikka Takarada Grid Tecctor Ver. (Gridman Universe) - $55.99 (Down from $79.99)
The Good Smile Company Memorial Day Sale is currently underway, with hundreds of products available for up to 40% off until May 25 at 11:59 PM PT. Along with the specials listed above, those fans interested in the HELLO! GOOD SMILE line have even more to enjoy, as dozens of the simple figures are now under $11 each. Certain scale figures are also seeing incredible discounts as well, with the Albedo (Overlord) release down to $139.19 (from $231.99) and the Atraxia Armor version of Erza Scarlet from Fairy Tail now $189.69 (down from $270.99). All figures are only available at these low prices while supplies last, so interested buyers are urged to visit the Good Smile site as soon as possible.
Good Smile Company is constantly releasing new products, including a recent lineup of Nendoroids inspired by the cast of Kaguya-sama: Love is War, Jujutsu Kaisen, New Panty & Stocking with Garterbelt, and The Apothecary Diaries, among many others. Those on the gaming side can also find a variety of products inspired by both beloved Japanese and Western titles, including Elden Ring, The Legend of Zelda, Baldur's Gate 3, Kirby, Fallout, and Doom. One hot-button topic on social media is the upcoming Gyro Zeppeli and Valkyrie figure from Steel Ball Run: JoJo's Bizarre Adventure, now available for pre-order.
While figures are what the company is most well known for, Good Smile also sells a variety of other anime, manga, television, and game-inspired merch. From plushies and keychains to bags, acrylic stands, and patches, there are plenty of other offerings on the company's website, with some of these items also discounted during the Memorial Day Sale.
Rearrange the covers into the correct Japanese release order.
Rearrange the covers into the correct Japanese release order.
As the Spring 2026 anime season marches on, fans can expect Good Smile Company to release new items inspired by some of this year's hottest shows. The figure maker has already revealed a new Coco figure inspired by the protagonist of Witch Hat Atelier, and with Hiromu Arakawa's Daemons of the Shadow Realm quickly becoming a fan favorite, merch from the supernatural adventure series may also be right around the corner.